Join our exclusive webinar for online marketers and business owners of E-com brands. Join Webinar

Top 6 Hotjar Alternatives in 2023


Hotjar may be the most popular heat mapping tool in the market, but it is definitely not perfect.

Users complain about a range of issues like:

  • It’s lack of seamless compatibility with mobile apps
  • It’s escalating pricing as your number of website visitors grow
  • The lack of custom reports
  • The limitations of its survey tools
  • It’s inability to fully measure all your website traffic

Now whatever your reasons may be for leaving Hotjar… 

There are plenty of other excellent free Hotjar alternative heat mapping tools in the market for you to choose from!

But before you give you the entire list of Hotjar competitors, here’s something you should probably know first.

How To Ensure The Hotjar Alternative Heatmap Tool Is A Good Fit For Your Business?

Ask yourself these questions:

  • Does it fit in your workflow?
  • Does it sync in with the rest of your tech stack?
  • Does its price fit within your budget?
  • Does its list of features give you all the data you need to meet your goals?

It’s easy to get carried away with an impressive list of heatmap features. 

Instead choose to focus on the data and insights that each of these features gives you, and how those insights will help you improve your marketing efforts.

When you look at Hotjar alternatives with this laser-focused mindset, you’ll be able to instantly pick out the ones that are perfect for your business goals. 

So now that you’re in the right headspace, we’ve got below the top 6 best Hotjar alternatives for 2023.

Best Hotjar alternatives in 2023



Pricing: $0 / month for up to 50 session recordings

Unique features: Live sessions, heatmaps for mobile apps

A growing Hotjar competitor, Webmaxy gives you everything that Hotjar does and then some more. 

Everything from the Hotjar conversion funnel insights to basic surveys, Webmaxy is the whole package.

With Webmaxy you get:

  • Session Recordings
  • Live sessions
  • Heat Maps
  • Funnel analytics
  • Forms and analytics
  • Surveys and on-page polls
  • Advance Integration options
  • Live site feedback 
  • Push Notification
  • Event analytics
  • Dev Tool
  • Block IP feature
  • Advanced user insights
  • Tracking for multiple websites
  • Access to multiple team members

But the real clincher here is that you also get to analyse user interaction on mobile applications too!

It also easily integrates with dozens of other tools, to ensure you have seamless information flow across your tech stack.



Pricing: $0 up to 100,000 monthly tracked users

Unique features: Ability to segregate visitors into cohorts, visitor flow reports, and group analytics.

In case you aren’t aware yet, the Mixpanel vs Hotjar debate is real!

If you want to simplify your understanding of the difference between both these tools, then this might help. 

Mixpanel is more of an advanced analytics service that helps you improve your website by tracking users across the funnel.

While Hotjar focuses more on webpage heatmap analytics, Mixpanel is designed for larger funnel analytics.

Mixpanel features include:

  • Visitor monitoring and alerts
  • Core user reports
  • Advanced user reports
  • Query-time data modelling
  • Data collection, tracking
  • Data imports
  • Data exports
  • Integrations
  • Data pipelines
  • Cohort creation
  • Group analytics

So in the fight between Mixpanel vs Hotjar, who wins? 

It really depends on your goals.

Crazy Egg


Pricing: Starts at $29/mo, for 30,000 tracked page views, 25 snapshots, and 100 page recordings

Unique features: Segmentation, error tracking, and A/B testing

Simply put, Crazy Egg is the king of in-depth segmentation and offers you a greater level of flexibility with how data is captured and organised.

It comes with features like: 

  • Snapshots: Heat maps, Scroll maps, Confetti report, Overlay report, List report
  • Session recordings
  • A/B testing
  • Traffic analysis
  • Error tracking
  • Surveys

Essentially, Crazy Egg gives you all the data you need to optimize your website performance.

Perhaps the only drawback is that they don’t offer a free plan. But they do offer a 30-day free trial of all their plans, so you can get an idea of the Crazy egg experience.

Lucky Orange


Pricing: $0/month for up to 500 monthly page views

Unique features: Live chat with website visitors

Another free hotjar alternative is the popular Lucky Organe tool.

Lucky Orange calls itself “The Original All-in-One Conversion Optimization Suite”. And in many ways, they really do live up to that name.

Some features that come with the Lucky Orange tool are: 

  • Dynamic heatmaps
  • Session recordings
  • Surveys
  • Live chat
  • Dashboard insights
  • Conversion funnels
  • Form analytics
  • Visitor profiles
  • Announcements

Now while Lucky Orange has many of the regular heatmap features like the Hotjar conversion funnel feature and session recordings… What sets Lucky Orange apart from the rest is its unique live chat feature. 

This lets you provide real-time support for inbound queries. It also lets you ask visitors to chat based on their page behaviour or traffic segment.

So if improving user interaction is on top of your quarterly goals, then Lucky Orange might be your best choice.

User Testing


Pricing: Starting at $49/per participant

Unique features: Video responses from website visitors

User testing is slightly different from all the other tools on this list. 

It is a ‘video-first platform’. that lets you directly see and hear the experiences of real people as they engage with your website or apps.

It even lets you connect with your own customers to get their insights about your website, design, etc.

It goes to the extent of allowing you to:

  • Optimise website conversions
  • Test ads
  • Understand the customer journey across channels
  • Compare user’s responses across multiple websites or apps

User Testing comes with unique features like:

  • Test builder and template gallery
  • Demographic filters and screener questions
  • Dashboard and metrics
  • Transcripts
  • Integrations with Slack, Jira, and Trello
  • Test plan and audience management
  • Live Conversation
  • Interactive path flows and click maps
  • Sentiment analysis
  • Test plan and audience management
  • Live Conversation
  • Interactive path flows and click maps
  • Sentiment analysis

Content Square (a.k.a Clicktale)


Pricing: Request a quote

Unique features: Experience centre

Content Square’s biggest strength is perhaps its web analytics. 

It comes equipped with features like:

  • Session Replay
  • Customer Journey Analysis
  • Zone-based Heatmaps
  • Merchandising Analysis
  • Mobile App Analysis
  • Impact Quantification
  • AI Insights
  • Struggle and Error Analysis
  • Web Performance Monitoring, and more.

But what sets Content Square apart from the rest is its Experience Centre. 

This feature lets you get a direct overview of the entire customer experience. 

These insights help you understand how and why certain parts of the customer experience affect your business

Content Square also lets you filter session replays based on user demographics, mouse movements, in-page behaviour, traffic sources, and more. So your journey analysis can get even more nuanced and segmented.

Alright then, that’s a wrap on our list of all Hotjar alternatives in the market for you. 

Now get in there, and pick the one that best fits your needs and goals.

WebMaxy helps brands discover user experience with a set of tools like heatmap, visitor analytics, web survey and many more. Sign up with email. Free trials forever.

Adam Wilson

Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.

Leave a Reply

Your email address will not be published.

Copyright @ 2023 WebMaxy | All rights reserved.
Share via
Copy link
Powered by Social Snap