How to create an analytics dashboard? (with examples)
An analytics dashboard helps you to analyze different types of data at one place. This data is mainly focused on the key metrics and is presented for evaluation. Analysts use it to keep track of the performance of a product or website by analyzing distinct metrics like engagement, conversion rate, retention, and so on.
Here, in this blog, we will talk about analytics dashboard and give you marketing data dashboard examples. You’ll also learn how to create an analytics dashboard to fit your unique business needs.
What is an analytics dashboard?
An analytics dashboard displays different metrics that give you information about how your product or website is performing. It enables you to get a clear picture about distinct factors within a few minutes.
Dashboard data analytics are easy to view and share. Thus, it aids in making the collaboration between different departments of a company easy. Many employees can use the dashboard at the same time, like digital marketers, sales executives, and product managers.
The analytics dashboards are built with a simple user interface so as to ensure that the users can make quick decisions. There are various types of analytics dashboards, such as Google analytics, marketing dashboards, product analytics, web analytics dashboard, and SEO dashboards.
Benefits of using analytics dashboard
There are many benefits of using analytics dashboards that we have discussed below:
- Helps you to make quick decisions based on the current data. The analytics dashboards collect, report, and represent data in real time. This makes it easy for the decision-makers to act on fresh and reliable data. Most of the dashboards are cloud-based and thus can be accessed at any time with the Internet through a mobile device or laptop.
- Provides you with a 360-degree view of all the analytics data. As per the report of Salesforce, “41% of organizations say that their current system can’t make sense of large volumes of data from different sources.” Dashboards can help you to gather and organize all your data in one place for in-depth analysis. They aid in improving the overall efficiency of the business as the users can analyze the data easily with graphical representation.
- Enables sharing dashboard with people in the company. You can increase the cross-collaboration within teams and bring them to a common point. You can start a discussion about analytics and share the reports with your other teams. This can aid you in making significant changes and take great business decisions.
Who can use the analytics dashboard?
Different professionals can use analytics dashboard, from product managers to sales executives. The primary purpose is to get a complete and quick view of the data and metrics relevant to their particular role. Here we have mentioned a few key roles for which analytics dashboard can be of great use.
- CEOs and Management Executives: A management dashboard helps to convert comprehensive data to valuable insights. It can help them to know who and how many customers they are gaining compared to the investments they are making. The revenue dashboard provides information and data metrics related to the total revenue, acquisition cost, customer lifetime value, and so on. This can help people in key positions to make strategic decisions and invest wisely.
- Marketing Executives: Creating marketing dashboards can help you to track essential marketing KPIs like conversion rate, source of leads, cost of acquiring leads, and marketing campaign performance. They can use data visualization to analyze data and decide which marketing channels to utilize for marketing.
- CFOs and Finance Executives: Using the finance dashboards can help you to organize data like operational expenses, net profit margin, gross profit margin, and EBIT in one place. It can help CFOs and finance executives to get an overall view of business spending and earnings.
- Sales Executives: The sales executives can use customer dashboards to collect and report sale metrics like the total number of sales, sales revenue, recurring customers, most-selling products, and so on. This information can help sales executives to measure the effectiveness of their sales strategy. This way, they can modify their strategies to amplify the sales revenue.
- Product Managers: The product analytics dashboard can help to track different metrics like engagement, activation, acquisition, retention, and so on. From this data, you can know who your customers are and how much profit you are making from the sell products.
- Marketers: Marketing dashboards can help marketers track metrics like traffic sources, number of leads, conversions, return on investment, paid ad spend, social media campaign performance, and much more.
What should an analytics dashboard have?
An analytics dashboard doesn’t have any fix elements. The elements of the dashboard depend on its type and the aim of building it. However, while creating the dashboard, you should keep some design principles in mind. Ask yourself the following questions to create a dashboard that fits your needs.
Whom are you building the dashboard for?
First, you need to determine who you are building the dashboard for. For instance, you are making a dashboard for marketers. Then, the marketing dashboard should have metrics like traffic source, conversion rates, campaign performance, revenue generated, and so on. By taking this approach, you can build dashboards that are helpful to specific teams and serve their core purposes.
What questions your dashboard users will have?
Now, you need to think about the questions that your dashboard users might have. This way, you can decide what reports you should include in the dashboard. For example, if you are building a dashboard for an eCommerce manager, they might have questions like: How many sales happened in a particular time period? How much revenue was generated from sales? Which are the best-selling products? By comprising the following metrics, you can create an apt dashboard for your dashboard audiences.
What is the source of the data?
You must keep in mind that the data you display on the dashboard comes from a reliable source. Your dashboard reports should be accurate and that the users can trust. Try to incorporate primary source data as it is more reliable compared to secondary sources of data.
Does the dashboard convey a story?
The dashboard should convey a story when the analysts view it. It should display accurate reports that provide a clear overview from top to bottom. A dashboard should put together reports that make sense and provide deep insights to the viewers. However, make sure that you don’t include unnecessary data and information. Remember, less is more, and therefore be minimalistic with your dashboard.
Select the right data visualization type
When it comes to data representation, you can do it in various ways. For instance, for comparing data values, you can use columns and bar charts. If you want to show hierarchies or relationships, then you can use a tree map. To show percentages of the total, you can use a pie chart. For portraying data with a timeline, you can use time series. Make sure that you use the right method for displaying data to avoid confusion. This will make it easy for your dashboard viewers to understand and analyze data.
Types of Analytics Dashboards
Here, we will tell you about the different dashboard data examples and what they include:
1. Web Analytics dashboard
A web analytics dashboard is one of the marketing dashboard examples that display the data related to the website. It provides you with all the important metrics of the website in one place. It shows the different types of KPIs that we have given below:
- Number of website visitors, traffic source, channels bringing the traffic
- Pages views, bounce rate, high converting pages
- Conversion rate, goal accomplished such as leads generated, forms filled
- Browser or devices used by the visitors
- Campaign performance reports like campaign investment or campaign ROI
A dashboard web analytics can help you to gain meaningful insights about your website. You can analyze and understand when your website needs changes depending on its performance.
2. Product analytics dashboard
A product analytics dashboard is helpful for product managers, analysts, and marketers. It helps to measure and evaluate the success of a product with the help of particular KPIs.
Below we have given some of the common product management KPIs:
- Reach metrics: Number of people coming to the website, page views or ad impressions.
- Acquisition metrics: Number of people subscribing every month, 3-month active users
- Engagement metrics: Average time people spent on the app or website, number of sessions per user, pages viewed, cart abandonment.
- Retention metrics: Retention rate, N-day retention
- Transaction metrics: Monthly recurring revenue, average revenue per day, cost per acquisition, customer lifetime value
A product analytics dashboard can help product managers to do segmentation or cohort analysis. Both types of analysis can be done with the help of the users’ data available in the dashboard. For example, you can compare the number of users that use mobile to order versus the users who use laptops. Data comparison can help you to make vital decisions by focusing on the segments or cohorts.
3. E-commerce dashboard
If you have an eCommerce website, you must use an eCommerce dashboard. It helps to provide the data and information related to every stage of the buying journey of the customers. This dashboard includes different KPIs, such as:
- Number of sales and total revenue
- eCommerce trends
- Product-specific metrics like the quantity sold and revenue generated from different products.
- Conversions coming from different marketing channels
It gives you a broad-level view of your eCommerce data. You can analyze which products are getting sold the most, which sources are bringing high-converting traffic, and which strategies are working for you. Once you know all this information, you can run effective eCommerce campaigns that drive revenue.
4. Digital marketing dashboard
A digital marketing dashboard helps digital marketers to track their marketing channel performance in a single platform. It shows a wide range of data, from organic search traffic to social media metrics, all in one place. Below we have given the KPIs that a digital marketing dashboard has:
- Traffic sources like search engines, social media campaigns, paid ads, etc.
- Conversion rates such as sign-ups or subscriptions.
- Marketing campaign performance metrics like click-through rate, cost per click, and conversion rate.
You can analyze your full marketing funnel and identify what strategical improvements you can make. These metrics can help you make data-driven decisions and investments.
5. SEO dashboard
Search Engine Optimization is a long-term and continuous process. An SEO dashboard can give you a bird’s eye view of your SEO strategy. It includes various KPIs related to SEO, such as:
- Website visitor sessions (organic traffic, page load time, bounce rate, etc)
- Conversion rates (revenue generated, new conversions, conversions from different channels)
- Top performing keywords on the website
By seeing all the data in a dashboard, you can know what SEO strategies are working. You can understand how to improve your content marketing efforts to get better results.
6. Social media dashboard
A social media dashboard integrates different social media platform reports in one place. You can track various social media KPIs like:
- The number of impressions and the overall reach.
- The number of likes & shares and followers gained.
- Engagement metrics (comments, clicks, etc).
- Popular posts based on engagement.
Often, checking the social media metrics by visiting different social media sites is a time-consuming task. A social media dashboard helps to extract reports from multiple platforms and makes it easy to evaluate data.
The Bottom Line
An analytics dashboard is of great advantage. It helps to integrate data from various sources and makes analysis easy. You can have a glance at all the analytics data and make value-driven decisions.
WebMaxy Analyzer is a user interaction tracking tool that can help you gather actionable insights. It comes with an array of features like session recordings, heatmaps, funnel view, form analytics, surveys & feedback, segmentation, push notifications, advanced integrations, and so on. Schedule a call with our experts to learn more about WebMaxy Analyzer, or email us at email@example.com.
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Analytics dashboard FAQ’s
A dashboard in data analytics helps to track and display data from different sources. Dashboards are helpful for monitoring and analyzing data.
You can build an analytics dashboard with Google Analytics. Sign in and open reports. Click on Customization > Dashboards and click create.
A dashboard shows various types of data in a graphical representation in one place. A website dashboard displays different web analytics.
There are many advantages of analytics dashboard, such as,
– All data in one place
– Data visualization