eCommerce product page optimization (best practices + examples)
Nowadays, after the pandemic hit most of the people have started shopping online. According to a report, ecommerce sales went over $250 billion in the first quarter of 2022 in the US. From this information, you can infer that people are switching to online shopping than store shopping. Therefore, it’s important that you pay heed to your ecommerce product pages.
Website product pages provide information to your site visitors regarding the product. Not only this, people add the product to their cart and purchase it from there. In market shopping, people see the product and pick it up if they find the product quality good. However, in online shopping, the experience is totally different.
ecommerce product pages play an essential role in displaying and giving information about the products. They are in-charge of driving conversions to the business. Therefore, it’s important that you provide relevant information & details to users so they are convinced to buy the product.
Most online shoppers hesitate to purchase the product on the first go as they don’t have any prior experience with it. Thus, you have to establish their trust through your ecommerce product page. You can consider including professional product images, client testimonials, and reviews to make a difference in how your prospects see you.
Here, in this blog, we will discuss ecommerce product page best practices that you can utilize to improve your conversion rate.
1. Add professional product images
For instance, you have a cloth-selling ecommerce brand. Displaying product images is crucial so that people can see what the cloth looks like and what its color is. You can add photos that show the product from different angles. This will give an idea to the customers of how the product will look like when it arrives. You can add the zooming-in option that allows users to see the product closely.
By showing the original photos of the product, you can gain the consumers’ trust. Try to use high-quality product images, as this makes an impression on the visitors that your brand is reliable. When people make online purchases, they look for small details. Ensure that you provide complete information and small details about your product.
2. Create urgency to make customers take action
As you know, people don’t like to miss out on an opportunity. You can take advantage of this by creating urgency for your product. You can put a countdown of the product on your website. For example, when the customers see that only two hats are available. This creates an urgency in customers’ minds that if they don’t make the purchase early, they might not get the product.
‘Urgency’ gives an extra push to the potential customers to make a purchase. You can also do it by offering limited-time sales or time-bound coupons. Keeping the offers for a limited time frame has an urgency effect. This compels the customers to click on the CTA button before they miss out on the deal.
3. Keep it minimal to avoid distractions
ecommerce product page design should be simple and clear. Don’t confuse your website visitors by using complicated and confusing designs. You want people to be focused on your product, not on the website outlook. Make sure that the website background complements your product and doesn’t overpower it.
Keep the ecommerce product page design simple, and don’t overcrowd it with too many elements. Avoid bright & flashy colors and too much text on the page. Place the CTA button relevantly where it gets the customers’ attention.
4. Include social sharing buttons
In the present times, people use social media quite a lot. Therefore, you must include the social sharing buttons to boost conversions. It will also help you to increase the visibility of your brand through different channels. For example, when your customers share your product on Facebook, Twitter, or their personal network, it would increase sales.
Social sharing is a good option to provide you exposure if you’re in the clothing industry. For instance, fashion influencers can share their favorite clothing styles with their followers. Linking your ecommerce product page with social media can help you to expand your reach and improve social proof.
5. Give reviews and client testimonials on the ecommerce product page
Reviews play an important role in influencing the decision of people. Especially when the product that you’re selling needs to meet certain quality and safety standards. For example, if you’re selling facewash, people need to know that it won’t harm their skin or hair.
According to a report, including reviews can increase the conversion rate by 70% and is important in every industry. So, if you think that it’s just vital for beauty and hair products, then you are probably wrong. Providing reviews on product pages helps to establish website visitors’ trust.
6. Use cross-selling to increase conversions
Cross-selling is when you suggest products to your existing customers along the line of the products they have purchased previously. You must have seen that you often get recommendations related to the product below the bottom of the ecommerce product page. For example, if a customer has purchased a phone recently, they get recommendations related to the phone case and charger.
You can make customers buy items that go well with the product they have purchased recently. You can create FOMO by introducing items that they didn’t know they would need with the bought product. You can also make it social proof by stating people also liked these products.
7. Customize product pages to target your audience effectively
Make sure that your ecommerce product page has details that matter to your target audience. For example, if you are a B2B brand, then you should add details that would matter to a company more than to a direct customer. Depending upon the industry that you are catering to, add all the necessary information and details.
For example, you are in the B2B wood dealing industry. Then, you should add product images and descriptions with accurate measurements and specifications. You can also add a financing option that is convenient for businesses. All these options are relevant to business owners, and this can help them to make an informed decision.
8. Create an appealing copy that gets visitors’ attention
You should create visually appealing ecommerce product pages with good content. Try to use creative words that get the immediate attention of the website visitors. Use words that tell people the feel of the product. For example, a refreshing and rose-scented talcum and smooth Belgian chocolate.
For luxury products, try to use vivid language and tone that expresses it’s a premium product. When the pricing of your product is on the high end, try to justify it with the product description. You have to make your prospects believe that the product is value for money. You have to make the customers imagine that they are using or eating the product. For instance, they are eating strawberry-filled chocolate in a chocolate shop around the aromas of pure Belgian chocolate.
To create an appealing copy, you should use a good product description, nice images, and reviews & client testimonials. This can help you to engage with potential customers effectively and increase your conversion rate.
The Bottom Line
An ecommerce product page is like the first impression of your product and brand. Your customers see, evaluate, and purchase the product from there. Therefore, an ecommerce product page is an essential element of a website that aids in bringing conversions. In the blog above, we have given product page best practices in ecommerce that you can utilize for the best results.
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Learn how to design ecommerce product page with pratices.
A good ecommerce product page is the one that is attractive and has all the necessary information. There are many elements that make a good ecommerce product page, such as:
– High-resolution images
– Detailed product description
– Reviews & testimonials
– Relevantly placed CTAs
An ecommerce product page plays an important role in getting the customers’ attention. You can optimize an ecommerce product page in various ways:
– Create an appealing copy that gets visitors’ attention
– Add professional product images
– Give reviews & client testimonials
– Customize your product page to target your audience
A product page on a website provides information and details related to your product. There are many elements needed in the product pages, such as:
– Images and video
– Product descriptions
– Product reviews
– Design & layout
A product page on the website displays different products available. It usually includes the images of the product along with information and details related to it. A customer can add the product to their cart from the product page.