How to create a user journey map in 3 steps
A user journey map helps businesses understand various stages of the customer journey from first…
The complete guide to A/B testing in marketing
What is A/B Testing? A/B testing in marketing, also known as split testing, is an…
Key mobile app performance metrics to track
Mobile apps have been around since Nokia Symbian operating system two decades ago. But they…
Top 6 Hotjar Alternatives in 2023
Hotjar may be the most popular heat mapping tool in the market, but it is…
5 Steps to Build a Customer Experience Strategy
Unless you are Steve Jobs, your digital enterprise most probably resembles a rival’s business…
Top 6 web analytics tools used by successful marketers worldwide
Ask any successful marketer or business owner how to improve your website performance and conversions,…
Understanding Customer Experience : A Quick Guide
What does customer experience mean?” Ask any business owner and they’d tell you they know…
Ecommerce tracking in Google Analytics: The ultimate guide
Google Analytics can tell you everything you need to know about your audience and site…
6 Steps to benchmark and compare website traffic against your competitors
Lucky growth is temporary. Systematic growth is predictable. To survive amongst your competitor websites and thrive…
3 Tools to reduce bounce rate on your ecommerce site
Bounce rate for eCommerce sites is the percentage of visitors that leave your website without…
How to create a heatmap for your website (For Free)
Heatmaps are a method of data visualization in which the magnitude of a parameter is…
Top 10 Customer Journey Mapping Tools
Mapping customer journeys can be challenging. You will need reliable customer journey mapping tools to…