{"id":2730,"date":"2022-07-12T08:47:06","date_gmt":"2022-07-12T08:47:06","guid":{"rendered":"https:\/\/www.webmaxy.co\/blog\/?p=2730"},"modified":"2025-04-15T07:33:52","modified_gmt":"2025-04-15T07:33:52","slug":"tracking-user-behavior-for-better-customer-experience","status":"publish","type":"post","link":"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/","title":{"rendered":"5 Ways Tracking User Behavior Can Improve Customer Experience"},"content":{"rendered":"\n<p>A commercial website isn\u2019t without its mysteries. What\u2019s affecting the conversion rate? What\u2019s driving users to the competitors? Just what is it that the users want? Sherlock would tell you there\u2019s a straight path to solving these mysteries\u2014<strong>tracking user behavior<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/middleware.io\/blog\/what-is-real-user-monitoring\/\">Tracking user behavior<\/a><\/strong> is the first step of user behavior analytics (UBA). Collecting and assessing user data can be a big help in improving your website\u2019s customer experience. In the next few minutes, you\u2019ll discover the answers to these crucial questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How can <strong>tracking user behavior<\/strong> improve customer experience?<\/li>\n\n\n\n<li>What are the most effective ways of <strong>tracking website<\/strong> users\u2019 behavior?<\/li>\n\n\n\n<li>Who can benefit from tracking the users\u2019 behavior and enhancing customer experience?<\/li>\n<\/ul>\n\n\n\n<p>And plenty more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full wp-post-image\"><img decoding=\"async\" width=\"618\" height=\"443\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2022\/07\/tracking-user-behavior.webp\" alt=\"tracking-user-behavior\" class=\"wp-image-7797\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2022\/07\/tracking-user-behavior.webp 618w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2022\/07\/tracking-user-behavior-300x215.webp 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5 ways tracking user behavior helps improve customer experience<\/strong><\/h3>\n\n\n\n<p><strong>It improves your understanding of the target consumer<\/strong><\/p>\n\n\n\n<p><strong>Tracking website<\/strong> users\u2019 behavior is a simple, effective way of identifying their likes and dislikes. It also helps you discover the pages\/sections they spent the most (and least) time on.&nbsp;<\/p>\n\n\n\n<p>Here are some examples of what you can learn by <strong>tracking website <\/strong>users\u2019 behavior:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Did the buying customers spend more time watching video content or reading product descriptions?<\/li>\n\n\n\n<li>At which stage\/step did a site visitor abort a purchase?<\/li>\n\n\n\n<li>Are there any pages\/sections that are confusing to the users?<\/li>\n<\/ul>\n\n\n\n<p>Once privy to this information, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase your focus on the users\u2019 preferred content type<\/li>\n\n\n\n<li>Identify the reasons for the users leaving your website<\/li>\n\n\n\n<li>Eliminate the cause of confusion<\/li>\n<\/ul>\n\n\n\n<p><strong>Behavior analytics<\/strong> also helps you identify anomalies or issues that might be causing the users to get struck or frustrated. Resolving these can promptly improve customer experience and, added bonus, bring down your website\u2019s churn rate.<\/p>\n\n\n\n<p><strong>It helps in identifying your website\u2019s best and worst performing pages<\/strong><\/p>\n\n\n\n<p>User <strong>behavior analytics <\/strong>reveal the path that users take as they move from one page to another. According to <a href=\"https:\/\/support.google.com\/analytics\/answer\/2785577?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>, analyzing user engagement by studying the behavior flow helps answer these key questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Did your site visitors go from a product page to checkout without shopping for more products?<\/li>\n\n\n\n<li>Is a particular event triggered ahead of others all the time? Does this event lead site visitors to other events or pages?<\/li>\n\n\n\n<li>Which are the most popular paths through your website? Do you want the users to follow these same paths?<\/li>\n<\/ul>\n\n\n\n<p>These answers will help you pinpoint your website\u2019s most and worst performing pages. You can then utilize this data to improve the rest of the pages and enhance the overall customer experience.<\/p>\n\n\n\n<p><strong>It can help improve your site\u2019s conversion rate<\/strong><\/p>\n\n\n\n<p>Cart abandonment is a global concern. The <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">global average cart abandonment<\/a> rate was recorded to be 59.22 percent in November 2021. <strong>User analytics<\/strong> can help you minimize cart abandonment and boost conversion rates.&nbsp;<\/p>\n\n\n\n<p><strong>User analytics<\/strong> measures such as sessions recording and heatmaps help identify the users\u2019 pain points\u2014the reasons that make them abandon cart.&nbsp;<\/p>\n\n\n\n<p>Lengthy or complex checkout process and payment processing related issues are the most common pain points. Eliminating the pain points directly translates into better customer experience.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-analytics\/our-insights\/capturing-value-from-your-customer-data\" target=\"_blank\" rel=\"noreferrer noopener\">Research<\/a> has revealed that leveraging user behavior analytics can boost sales by up to 85 percent. This can also help businesses outperform their competitors by over 25 percent in gross margin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 Best Ways of Tracking User Behavior<\/h3>\n\n\n\n<p><strong>1. User behavior survey<\/strong><\/p>\n\n\n\n<p>Surveys fully-customized to your niche industry, brand voice and target consumer demographics are great for <strong>tracking user behavior.<\/strong> An effective survey should have an attractive, intuitive template. In addition, it must include relevant user experience related queries that facilitate thorough evaluation of your website.<\/p>\n\n\n\n<p>User survey tools can do a lot more than just capture users\u2019 feedback. Webmaxy\u2019s <a href=\"https:\/\/www.webmaxy.co\/blog\/survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">survey tool<\/a>, for instance, helps with user data monitoring and presentation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full wp-post-image\"><a href=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/behavior-tracking.webp\"><img decoding=\"async\" width=\"563\" height=\"271\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/behavior-tracking.webp\" alt=\"behavior-tracking\" class=\"wp-image-7798\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/behavior-tracking.webp 563w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/behavior-tracking-300x144.webp 300w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/a><\/figure>\n\n\n\n<p><strong>2. Session replay<\/strong><\/p>\n\n\n\n<p>Session replay is essentially the process of seeing through the user\u2019s eyes. It\u2019s a walkthrough presentation that reconstructs the user\u2019s journey. You can watch every click, scroll and mouse movement that happens during a session.&nbsp;<\/p>\n\n\n\n<p>Webmaxy\u2019s Session Replay tool is immensely useful for <strong>website analysis<\/strong>. It can help you identify these issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bugs and errors<\/li>\n\n\n\n<li>Design and content related issues<\/li>\n\n\n\n<li>Security threats<\/li>\n\n\n\n<li>Causes of poor conversion<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full wp-post-image\"><a href=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/website-analysis.webp\"><img decoding=\"async\" width=\"498\" height=\"241\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/website-analysis.webp\" alt=\"website-analysis\" class=\"wp-image-7799\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/website-analysis.webp 498w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/website-analysis-300x145.webp 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/a><\/figure>\n\n\n\n<p><strong>3. Heatmaps<\/strong><\/p>\n\n\n\n<p>A heatmap is a <strong>website analysis<\/strong> technique that allows you to visualize user data as a graph, with values depicted by colors. Variations in the color\u2019s intensity are indicative of the changes in the corresponding value.&nbsp;<\/p>\n\n\n\n<p>Website heatmaps depict the site\u2019s popular elements as hot and the unpopular ones as cold. This visualization process renders complex data much easier to understand.&nbsp;<a href=\"https:\/\/www.webmaxy.co\/blog\/survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Webmaxy Heatmaps<\/a> are ideal for <strong>user behavior analysis<\/strong>. They allow you to observe how users interact with the different elements of a web page. They tell you where the users click, where they focus and what they ignore. Utilizing website heatmaps can help you identify user preferences and trends so you can optimize your website accordingly.<\/p>\n\n\n\n<div id=\"section-g9f9e61\" class=\"wp-block-gutentor-e6 section-g9f9e61 gutentor-element gutentor-element-image text-align-center-desktop\"><div class=\"gutentor-element-image-box\"><a class=\"gutentor-element-image-link\" href=\"https:\/\/calendly.com\/webmaxy\/30min?month=2022-11\" target=\"_blank\" rel=\" noopener noreferrer\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2022\/11\/webmaxy.png\" alt=\"WebMaxy helps brands discover user experience with a set of tools like heatmap, visitor analytics, web survey and many more. Sign up with email. Free trials forever.\"\/><\/div><\/a><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tracking user behavior: FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1676270126222\"><strong class=\"schema-faq-question\"><strong>Can improving customer experience by tracking users\u2019 behavior help boost sales?<\/strong><\/strong> <p class=\"schema-faq-answer\">Definitely. Effectively <strong>tracking and analyzing user behavior<\/strong> improves your understanding of the customers\u2019 buying behavior.\u00a0<br\/>Tracking helps identify patterns such as the users\u2019 preferred products, content types, and their purchase frequency. It also helps discover any challenges that might be preventing the users from completing a purchase.\u00a0<br\/>Optimizing your website based on these findings will create a <a href=\"https:\/\/www.webmaxy.co\/blog\/userinsights\/build-winning-customer-experience-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">better customer experience<\/a> and boost your sales manifold.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676270144274\"><strong class=\"schema-faq-question\"><strong>What are some examples of user behaviors you should track?<\/strong><\/strong> <p class=\"schema-faq-answer\">The users\u2019 experience, the content\u2019s performance, website accessibility and user engagement are some of the most crucial <a href=\"https:\/\/www.webmaxy.co\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">user behavior<\/a> types. Tracking these can enhance user experience in a big way.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676270178295\"><strong class=\"schema-faq-question\"><strong>Is improving customer experience advantageous for the B2B industry?<\/strong><\/strong> <p class=\"schema-faq-answer\">It sure is. There\u2019s a misconception that <a href=\"https:\/\/www.webmaxy.co\/blog\/userinsights\/understanding-customer-experience-a-quick-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">good customer experience<\/a> is only beneficial in B2C commerce. In fact, only 14 percent of the world\u2019s B2B companies prioritize <strong>user behavior analysis.<\/strong><br\/><strong>Tracking user behavior<\/strong> can help you identify the unique needs of B2B buyers. This will help you stand out from competitors that have a one-size-fits-all model.\u00a0<br\/>Customer centric approach and better customer experience can help all businesses create a loyal customer base, elevate their brand and boost sales.<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A commercial website isn\u2019t without its mysteries. What\u2019s affecting the conversion rate? What\u2019s driving users to the competitors? Just what [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_ssap_seo_title":"","_ssap_meta_description":"","_ssap_focus_keyword":"","_ssap_secondary_keywords":"","_ssap_canonical_url":"","_ssap_breadcrumb_title":"","_ssap_robots_noindex":false,"_ssap_robots_nofollow":false,"_ssap_robots_noarchive":false,"_ssap_robots_nosnippet":false,"_ssap_max_snippet":0,"_ssap_max_image_preview":"","_ssap_max_video_preview":0,"_ssap_og_title":"","_ssap_og_description":"","_ssap_og_image":"","_ssap_twitter_title":"","_ssap_twitter_description":"","_ssap_twitter_image":"","_ssap_schema_type":"","_ssap_schema_custom_json":"","_ssap_disable_auto_faq":false,"_ssap_is_cornerstone":false,"_ssap_seo_score":0,"_ssap_readability_score":0,"footnotes":""},"categories":[54],"tags":[163,164,167,168,169,170,162],"class_list":["post-2730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-userinsights","tag-analyze-user-behavior","tag-users-behavior","tag-track-user-behavior-on-website","tag-user-behavioral-analysis","tag-behavior-tracking","tag-user-behavior-analysis","tag-tracking-user-behavior"],"acf":[],"gutentor_comment":7,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - 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As a Customer Success Manager, he has been researching and trying to understand the customers\u2019 behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.\",\"sameAs\":[\"https:\/\/www.webmaxy.co\/blog\/\"],\"url\":\"https:\/\/www.webmaxy.co\/blog\/author\/admin\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270126222\",\"position\":1,\"url\":\"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270126222\",\"name\":\"Can improving customer experience by tracking users\u2019 behavior help boost sales?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Definitely. Effectively <strong>tracking and analyzing user behavior<\/strong> improves your understanding of the customers\u2019 buying behavior.\u00a0<br\/>Tracking helps identify patterns such as the users\u2019 preferred products, content types, and their purchase frequency. It also helps discover any challenges that might be preventing the users from completing a purchase.\u00a0<br\/>Optimizing your website based on these findings will create a <a href=\\\"https:\/\/www.webmaxy.co\/blog\/userinsights\/build-winning-customer-experience-strategy\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">better customer experience<\/a> and boost your sales manifold.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270144274\",\"position\":2,\"url\":\"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270144274\",\"name\":\"What are some examples of user behaviors you should track?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The users\u2019 experience, the content\u2019s performance, website accessibility and user engagement are some of the most crucial <a href=\\\"https:\/\/www.webmaxy.co\/blog\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">user behavior<\/a> types. Tracking these can enhance user experience in a big way.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270178295\",\"position\":3,\"url\":\"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270178295\",\"name\":\"Is improving customer experience advantageous for the B2B industry?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It sure is. There\u2019s a misconception that <a href=\\\"https:\/\/www.webmaxy.co\/blog\/userinsights\/understanding-customer-experience-a-quick-guide\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">good customer experience<\/a> is only beneficial in B2C commerce. In fact, only 14 percent of the world\u2019s B2B companies prioritize <strong>user behavior analysis.<\/strong><br\/><strong>Tracking user behavior<\/strong> can help you identify the unique needs of B2B buyers. 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As a Customer Success Manager, he has been researching and trying to understand the customers\u2019 behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.","sameAs":["https:\/\/www.webmaxy.co\/blog\/"],"url":"https:\/\/www.webmaxy.co\/blog\/author\/admin\/"},{"@type":"Question","@id":"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270126222","position":1,"url":"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270126222","name":"Can improving customer experience by tracking users\u2019 behavior help boost sales?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Definitely. Effectively <strong>tracking and analyzing user behavior<\/strong> improves your understanding of the customers\u2019 buying behavior.\u00a0<br\/>Tracking helps identify patterns such as the users\u2019 preferred products, content types, and their purchase frequency. It also helps discover any challenges that might be preventing the users from completing a purchase.\u00a0<br\/>Optimizing your website based on these findings will create a <a href=\"https:\/\/www.webmaxy.co\/blog\/userinsights\/build-winning-customer-experience-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">better customer experience<\/a> and boost your sales manifold.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270144274","position":2,"url":"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270144274","name":"What are some examples of user behaviors you should track?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The users\u2019 experience, the content\u2019s performance, website accessibility and user engagement are some of the most crucial <a href=\"https:\/\/www.webmaxy.co\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">user behavior<\/a> types. Tracking these can enhance user experience in a big way.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270178295","position":3,"url":"https:\/\/www.webmaxy.co\/blog\/userinsights\/tracking-user-behavior-for-better-customer-experience\/#faq-question-1676270178295","name":"Is improving customer experience advantageous for the B2B industry?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It sure is. There\u2019s a misconception that <a href=\"https:\/\/www.webmaxy.co\/blog\/userinsights\/understanding-customer-experience-a-quick-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">good customer experience<\/a> is only beneficial in B2C commerce. In fact, only 14 percent of the world\u2019s B2B companies prioritize <strong>user behavior analysis.<\/strong><br\/><strong>Tracking user behavior<\/strong> can help you identify the unique needs of B2B buyers. This will help you stand out from competitors that have a one-size-fits-all model.\u00a0<br\/>Customer centric approach and better customer experience can help all businesses create a loyal customer base, elevate their brand and boost sales.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts\/2730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/comments?post=2730"}],"version-history":[{"count":14,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts\/2730\/revisions"}],"predecessor-version":[{"id":15028,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts\/2730\/revisions\/15028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/media\/7795"}],"wp:attachment":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/media?parent=2730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/categories?post=2730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/tags?post=2730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}