{"id":3886,"date":"2022-07-29T16:50:59","date_gmt":"2022-07-29T16:50:59","guid":{"rendered":"https:\/\/www.webmaxy.co\/blog\/?p=3886"},"modified":"2023-03-16T07:54:58","modified_gmt":"2023-03-16T07:54:58","slug":"build-powerful-heatmaps-to-understand-how-people-use-your-site","status":"publish","type":"post","link":"https:\/\/www.webmaxy.co\/blog\/heatmap\/build-powerful-heatmaps-to-understand-how-people-use-your-site\/","title":{"rendered":"Build powerful heatmaps to understand how people use your site"},"content":{"rendered":"\n
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Are you struggling to understand what kind of content you should produce to attract your target audience, engage with them, and convert them?<\/p>\n\n\n\n

Most small businesses, that are just starting out, do.<\/p>\n\n\n\n

Budding businesses want to know the answers to three questions related to their content – <\/p>\n\n\n\n

  1. Which content gets attention?<\/li>
  2. Which content gets ignored?<\/li>
  3. Which content produces the desired action?<\/li><\/ol>\n\n\n\n

    The answers to these questions can be found easily by behavioral analysis of visitors through graphical visualization.<\/p>\n\n\n\n

    Heatmap is a graphical visualization of on-site behavioral data that helps site owners answer the three above questions. These questions help businesses create and deliver great web experiences to their visitors that get them their target audience and increase their conversion rates.<\/p>\n\n\n\n

    You can use a website heatmap software like Webmaxy to create heatmaps for free.<\/p>\n\n\n\n

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    In this post, we have explained how you can build powerful heatmaps to understand how visitors use your site for free.<\/p>\n\n\n\n

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    1. Sign-up for Webmaxy<\/strong><\/h3>\n\n\n\n

    Go to the sign-up page and create a free trial account on Webmaxy. Webmaxy is a free heatmap tool built for small businesses to help them understand their audience in depth.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"powerful<\/a><\/figure>\n\n\n\n
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    2. Connect your Webmaxy account with your website<\/strong><\/h3>\n\n\n\n

    After you sign up, you will have to complete four steps so that Webmaxy can start getting behavioral data of your visitors from your website and generate heatmaps for you. Below are the descriptions of the steps –<\/p>\n\n\n\n

    1. Account setup:<\/strong> You will have to enter your website\u2019s URL, the average volume of monthly visitors, and the industry you are in. Webmaxy uses this data to deliver a more personalized experience to you.<\/li>
    2. Setup goal: <\/strong>Here you can choose what is the gain you are looking for via using Webmaxy. Whether it is gaining more visitors, earning more leads, or improving conversions.<\/li>
    3. Install code:<\/strong> This is where you copy and paste the JavaScript (JS) code to your website\u2019s backend. Doing this will start fetching data.<\/li>
    4. Verify integration:<\/strong> Sit back and relax if you have properly completed the above steps. This is where Webmaxy will ensure the connection is correctly set.<\/li><\/ol>\n\n\n\n
      <\/div>\n\n\n\n
      \"website<\/a><\/figure>\n\n\n\n
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      If you get any kind of error message on your screen in the verification step, give it a few seconds and retry. If the issue still persists, retrace your steps and try again.<\/p>\n\n\n\n

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      3. Create a Heatmap<\/strong><\/h3>\n\n\n\n

      Now, the fun begins. Webmaxy lets you create heatmaps for multiple pages so that you can independently analyze the behavior of your audience and take the necessary steps.<\/p>\n\n\n\n

      Creating a heatmap is pretty straightforward, just go to Analyze>Heatmap in the left-hand side menu bar and click on the \u201cCreate new heatmap\u201d button on the top right corner.<\/p>\n\n\n\n

      <\/div>\n\n\n\n
      \"create<\/a><\/figure>\n\n\n\n
      <\/div>\n\n\n\n

      Now follow the on-screen prompts and fill in the required details.<\/p>\n\n\n\n

      Keep in mind that the heatmaps will take some time to generate as the website heatmap software needs enough data to present them to you. That depends on the volume of traffic your website receives. This is the reason Webmaxy\u2019s heatmaps can also be used to test marketing campaigns.<\/p>\n\n\n\n

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      4. Navigate through the Heatmap<\/strong><\/h3>\n\n\n\n

      After you create your heatmap for a page and give it some time to fetch your data, you can access it from Analyze>Heatmap. After you click on any of the red play buttons, the corresponding heatmap will open up in a new tab.<\/p>\n\n\n\n

      You will see something like this.<\/p>\n\n\n\n

      <\/div>\n\n\n\n
      \"heatmap<\/a><\/figure>\n\n\n\n
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      Here are the important areas of the heatmap –<\/p>\n\n\n\n