{"id":4426,"date":"2022-08-23T18:00:30","date_gmt":"2022-08-23T18:00:30","guid":{"rendered":"https:\/\/www.webmaxy.co\/blog\/?p=4426"},"modified":"2023-03-16T06:49:04","modified_gmt":"2023-03-16T06:49:04","slug":"website-heatmap-analytics","status":"publish","type":"post","link":"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-analytics\/","title":{"rendered":"What are website heatmap analytics?"},"content":{"rendered":"\n<p>Website heatmaps are essentially visual representations of how visitors interact with specific elements of your website. They give you qualitative data about visitors&#8217; behavior on your website.&nbsp;Heatmaps literally help you track every movement of your website visitors, to help you get a better understanding of their interests, behavior patterns, and preferences.&nbsp;<\/p>\n\n\n\n<p>You can then use these insights to optimize your website for better engagement and higher conversions.&nbsp;<\/p>\n\n\n\n<p>But the question still remains&#8230;&nbsp;<\/p>\n\n\n\n<p><em>How do these <strong>powerful website heatmaps<\/strong> help you understand how visitors use your site?<\/em><\/p>\n\n\n\n<p>We take you on a deep dive into all the essential features of website heatmaps analytics tools.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Website Heatmap Analytics: How Can Website Heatmaps Help You?&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Heat maps \/ Click maps&nbsp;<\/strong><\/h3>\n\n\n\n<p>Site heatmaps (or click maps) essentially show you the areas of your webpage that are getting the most clicks from website visitors.&nbsp;<\/p>\n\n\n\n<p>The data is represented in color, going from red for high data density, to blue for low data density.&nbsp;<\/p>\n\n\n\n<p>So areas that get the most clicks are marked by red splotches. They eventually fade to orange, yellow, green, and eventually blue as the number of clicks reduce.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/heatmap-analytics.webp\"><img decoding=\"async\" width=\"749\" height=\"479\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/heatmap-analytics.webp\" alt=\"heatmap analytics\" class=\"wp-image-7594\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/heatmap-analytics.webp 749w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/heatmap-analytics-300x192.webp 300w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Purpose \/ usage of click maps:&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Click maps help you track on-page user engagement. These are actions like clicks on buttons, links, images, text, etc.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Scroll maps<\/strong><\/h3>\n\n\n\n<p>Another popular type of site heatmap is a scroll map.&nbsp;<\/p>\n\n\n\n<p>A scroll map measures the number of views that each section of a webpage gets. They essentially show you how far down a page, users tend to scroll, before dropping off.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/site-heatmap-analytics.webp\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/site-heatmap-analytics-1024x512.webp\" alt=\"site heatmap analytics\" class=\"wp-image-7595\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/site-heatmap-analytics-1024x512.webp 1024w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/site-heatmap-analytics-300x150.webp 300w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/site-heatmap-analytics-768x384.webp 768w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/site-heatmap-analytics.webp 1251w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Purpose \/ Usage of scroll maps:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Scroll maps help you identify the sections of the page that not engaging enough for visitors. With this data, you can work towards reducing drop off rate.&nbsp;&nbsp;<\/li><li>Based on this data you can modify and change the content of sections on the page.<\/li><li>They also help you understand the ideal page length for maximum conversions.&nbsp;<\/li><\/ul>\n\n\n\n<p>For example: If you start to notice that no matter the page content, your website visitors are dropping off after 5-7th section&#8230; Then you&#8217;ve just identified your visitor&#8217;s average scroll capacity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Session replays<\/strong><\/h3>\n\n\n\n<p>Next up, website heatmaps also allow you to gather qualitative website analytics on a granular level.&nbsp;<\/p>\n\n\n\n<p>Some heatmaps tools like Webmaxy, allow you to capture session replays of your website visitors.&nbsp;<\/p>\n\n\n\n<p>These replays allow you and your team to see and learn from the exact behavior of individual visitors or users.&nbsp;<\/p>\n\n\n\n<p>Regular analytics tools help you understand bounce rates, clicks, views, etc.&nbsp;<\/p>\n\n\n\n<p>But a session replay is unique in helping you understand exactly what the user is focusing on, how they are moving through the page, what are they revisiting, and what is potentially causing them to drop off from your page.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/session-replay-1.webp\"><img decoding=\"async\" width=\"743\" height=\"478\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/session-replay-1.webp\" alt=\"session replay\" class=\"wp-image-7596\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/session-replay-1.webp 743w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/session-replay-1-300x193.webp 300w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Purpose \/ usage of session replays:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Session replays can help you improve your overall website performance.&nbsp;<\/li><li>They can help you improve your UI, your website copy, the design, and even your overall sitemap.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Live sessions<\/strong><\/h3>\n\n\n\n<p>Another popular feature of heatmaps tools, similar to session replays is live sessions.<\/p>\n\n\n\n<p>This feature lets you also look at how users are using or navigating through your website in real-time.&nbsp;<\/p>\n\n\n\n<p>This lets you capture the nuances of real-time back and forth, as users move through your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expanded Capabilities Of Website Heatmap Analytics:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Funnel analytics<\/strong><\/h3>\n\n\n\n<p>Many heatmap tools offer features that go beyond just the visual heatmaps.<\/p>\n\n\n\n<p>They also offer analytics of your overall funnel, from the first visit to conversion.&nbsp;<\/p>\n\n\n\n<p>They give you all the stats of where the visitor starts their journey, and how they get to the point of conversion.<\/p>\n\n\n\n<p>These dashboards also give you insights into the percentage of drop-off at each stage of conversion.&nbsp;<\/p>\n\n\n\n<p>This data can help you answer the eternal question of:&nbsp;<\/p>\n\n\n\n<p><em>&#8220;What is the path that our prospects take to get to the point of purchase on the website?&#8221;<\/em><\/p>\n\n\n\n<p>Or<em> &#8220;What pages do users visit before they are ready to buy?&#8221;<\/em><\/p>\n\n\n\n<p>And<em> &#8220;How many people drop off at each stage of the conversion path on the website?&#8221;<\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/analytics-website-heatmap.webp\"><img decoding=\"async\" width=\"746\" height=\"476\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/analytics-website-heatmap.webp\" alt=\"analytics website heatmap\" class=\"wp-image-7597\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/analytics-website-heatmap.webp 746w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/analytics-website-heatmap-300x191.webp 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Purpose \/ usage of funnel analytics:<\/strong><\/h4>\n\n\n\n<p>Based on this crucial information, you will be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Optimize the conversion path, and make it easier for prospects to get from &#8220;hello&#8221; to &#8220;whipping their wallets out&#8221;.&nbsp;<\/li><li>Understand which sections or pages are acting as the biggest conversion barriers, and need to be fixed.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Form analytics<\/strong><\/h3>\n\n\n\n<p>Apart from funnel analytics, some advanced website heatmap tools also give you form analysis.&nbsp;<\/p>\n\n\n\n<p>This feature allows you to get insights into user behavior at each stage of the form-filling process.&nbsp;<\/p>\n\n\n\n<p>It lets you know which questions users aren&#8217;t interacting with, and more importantly which sections of the form, most users are dropping off.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/form-analytics.webp\"><img decoding=\"async\" width=\"745\" height=\"478\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/form-analytics.webp\" alt=\"form analytics\" class=\"wp-image-7598\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/form-analytics.webp 745w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/form-analytics-300x192.webp 300w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Purpose \/ usage of form analytics:<\/strong><\/h4>\n\n\n\n<p>As you would expect, form analytics help you optimize the questions on your form for maximum conversions \/ submissions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Survey and poll analysis<\/strong><\/h3>\n\n\n\n<p>An extension of form analytics is survey and poll analytics.&nbsp;<\/p>\n\n\n\n<p>These tools and features help you easily create on-page surveys and polls for website visitors.&nbsp;<\/p>\n\n\n\n<p>They also help you track the user behavior on these surveys and polls, to help you optimize them for better user engagement. (This could be in terms of design, location, content, length, etc.)<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/survey-analysis.webp\"><img decoding=\"async\" width=\"744\" height=\"477\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/survey-analysis.webp\" alt=\"survey analysis\" class=\"wp-image-7599\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/survey-analysis.webp 744w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/survey-analysis-300x192.webp 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. User insights<\/strong><\/h3>\n\n\n\n<p>From the heatmap of website, advanced heatmapping tools like Webmaxy also draw out user insights.&nbsp;<\/p>\n\n\n\n<p>These are details like:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:17px\"><li>The demographic information of the website visitor<\/li><li>The visitor&#8217;s device type (phone, tablet, laptop)<\/li><li>Device OS<\/li><li>Last seen details<\/li><li>Number of visits, etc.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/user-insights.webp\"><img decoding=\"async\" width=\"747\" height=\"482\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/user-insights.webp\" alt=\"user insights\" class=\"wp-image-7600\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/user-insights.webp 747w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/03\/user-insights-300x194.webp 300w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Purpose \/ usage of user insights:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Build a better understanding of where your users are coming from.&nbsp;<\/li><li>More importantly, they help you understand the differences in navigation and conversion behavior between users of different demographics.&nbsp;<\/li><li>Design your web pages to better suit the needs and behaviors of visitors based on the devices they use.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And that&#8217;s a wrap on the most common website heatmap analytics, and how you can use them to optimize your website performance.&nbsp;<\/p>\n\n\n\n<p>So what are your waiting for?<\/p>\n\n\n\n<p>Get started with a free trial of an easy-to-use website heatmap, to see the difference it can make to your marketing ROI.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"section-g00ce61\" class=\"wp-block-gutentor-e6 section-g00ce61 gutentor-element gutentor-element-image text-align-center-desktop\"><div class=\"gutentor-element-image-box\"><a class=\"gutentor-element-image-link\" href=\"https:\/\/calendly.com\/webmaxy\/30min?month=2022-11\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2022\/11\/Heatmap.png\" alt=\"Best heatmap tool for website\"\/><\/div><\/a><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ&#8217;s <\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1676440724046\"><strong class=\"schema-faq-question\"><strong>What is a heatmap in website tracking?<\/strong><\/strong> <p class=\"schema-faq-answer\">A website heatmap is a graphical representation of how website visitors interact with different elements of your website. You can see where the users have clicked on your website. The higher the interaction, the brighter the color of that area.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676440790767\"><strong class=\"schema-faq-question\"><strong>Can I see a heatmap with Google Analytics?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can\u2019t view heatmap directly in Google Analytics. However, Page Analytics by Google can help you to generate heatmaps with your Google Analytics data. Heatmaps can help you to analyze your site data with graphical representation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676440802126\"><strong class=\"schema-faq-question\"><strong>How do you analyze a heatmap?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can analyze a heatmap by spotting the areas where users are clicking the most and the CTAs they\u2019re using the least. You can know how users interact and engage with your website. This way, you can understand how you can refine your website to get the maximum user engagement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676440811061\"><strong class=\"schema-faq-question\"><strong>Does Google Analytics do heatmap?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, Google Analytics does heatmap not directly but with a Chrome analytics extension called Page Analytics. You need to integrate Google Analytics with Page Analytics (by Google). This way you can create click maps from your Google Analytics data.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Website heatmaps are essentially visual representations of how visitors interact with specific elements of your website. They give you qualitative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[53],"tags":[],"class_list":["post-4426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heatmap"],"acf":[],"gutentor_comment":13,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website heatmap analytics: The #1 tool to know your visitors inside-out<\/title>\n<meta name=\"description\" content=\"Hack into the brains and clicks of your users, with clear, qualitative data from powerful website heatmap analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website heatmap analytics: The #1 tool to know your visitors inside-out\" \/>\n<meta property=\"og:description\" content=\"Hack into the brains and clicks of your users, with clear, qualitative data from powerful website heatmap analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Webmaxy\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-23T18:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-16T06:49:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2022\/08\/website-heatmap-analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-analytics\/\",\"url\":\"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-analytics\/\",\"name\":\"Website heatmap analytics: The #1 tool to know your visitors inside-out\",\"isPartOf\":{\"@id\":\"https:\/\/www.webmaxy.co\/blog\/#website\"},\"datePublished\":\"2022-08-23T18:00:30+00:00\",\"dateModified\":\"2023-03-16T06:49:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.webmaxy.co\/blog\/#\/schema\/person\/6a1db624833f086223f17c694c972e41\"},\"description\":\"Hack into the brains and clicks of your users, with clear, qualitative data from powerful website heatmap analytics.\",\"mainEntity\":[{\"@id\":\"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-analytics\/#faq-question-1676440724046\"},{\"@id\":\"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-analytics\/#faq-question-1676440790767\"},{\"@id\":\"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-analytics\/#faq-question-1676440802126\"},{\"@id\":\"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-analytics\/#faq-question-1676440811061\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-analytics\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.webmaxy.co\/blog\/#website\",\"url\":\"https:\/\/www.webmaxy.co\/blog\/\",\"name\":\"Webmaxy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.webmaxy.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.webmaxy.co\/blog\/#\/schema\/person\/6a1db624833f086223f17c694c972e41\",\"name\":\"Adam Wilson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.webmaxy.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f3423bf093ffcfa7556e5ca11704e7823eb306adecb8ea1367179fbe877197e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f3423bf093ffcfa7556e5ca11704e7823eb306adecb8ea1367179fbe877197e0?s=96&d=mm&r=g\",\"caption\":\"Adam Wilson\"},\"description\":\"Adam Wilson comes with an experience of 12+ years in the IT industry. 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