{"id":6567,"date":"2023-02-02T10:11:52","date_gmt":"2023-02-02T10:11:52","guid":{"rendered":"https:\/\/www.webmaxy.co\/blog\/?p=6567"},"modified":"2026-02-05T07:39:29","modified_gmt":"2026-02-05T07:39:29","slug":"funnel-metrics","status":"publish","type":"post","link":"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/","title":{"rendered":"How to analyze funnel metrics for greater ROI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A <strong>sales funnel<\/strong> is made of the different stages a customer goes through before making a purchase. By using <\/span><strong>sales funnel metrics<\/strong><span style=\"font-weight: 400;\">, you can analyze which funnel stage is troublesome. A funnel demonstrates the path through which a prospect ends up becoming your customer.\u00a0<\/span><span style=\"font-weight: 400;\">By determining the <\/span><strong>conversion funnel marketing stages<\/strong><span style=\"font-weight: 400;\">, you can understand your prospect\u2019s thought process. Additionally, you can strategize accordingly to <strong><a href=\"https:\/\/www.webmaxy.co\/blog\/userinsights\/build-winning-customer-experience-strategy\/\">improve your customer experience<\/a>.<\/strong> However, you need to know the right funnel metrics to measure the success of your strategy.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Conversion metrics<\/strong> must be tracked in order to identify patterns, opportunities, and threats in the market. If you don\u2019t have the right KPIs, you can\u2019t evaluate your marketing performance. <strong>Brand funnel metrics<\/strong><\/span><span style=\"font-weight: 400;\">\u00a0can help you discover where you are losing your maximum leads or prospects. This way, you can optimize that stage of the funnel to reduce the loss of leads and improve your conversion rate.\u00a0<\/span><span style=\"font-weight: 400;\">Comprehensive data analysis with accurate <strong>brand<\/strong> <strong>funnel metrics<\/strong> can help you to forecast as well. Marketers and product managers can use these <strong>brand funnel metrics<\/strong> results to set their future objectives and goals.\u00a0<\/span><\/p>\n<p><strong>Sales funnel metrics<\/strong><span style=\"font-weight: 400;\"> can help you know the success of your different <strong>marketing channels<\/strong> and communication tools. There are various software available that you can use to measure your funnel effectiveness.\u00a0<\/span><\/p>\n<div class=\"bullet-new-box\">\n<ul class=\"step\">\n<li><strong>Related: <a href=\"https:\/\/www.webmaxy.co\/blog\/analyser\/funnel-analysis-to-boost-conversion-rates\/\" target=\"_blank\" rel=\"noopener\">Funnel analysis to boost conversion rates<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Here, in this blog, we will discuss some of the major <strong>brand<\/strong> <strong>funnel metrics<\/strong> that you must know and measure.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>1. Traffic Metrics<\/strong> <\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7309 size-full\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/conversion-funnel-marketing-stages.webp\" alt=\"conversion-funnel-marketing-stages\" width=\"700\" height=\"400\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/conversion-funnel-marketing-stages.webp 700w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/conversion-funnel-marketing-stages-300x171.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When the prospect gets to know about your business, that stage of the <strong>sales funnel<\/strong> is called awareness. Every day, so many people land on your site, but not even half of them end up converting. The main purpose of marketing strategies is to lead customers to make purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traffic metrics are a type of <strong>brand funnel metrics<\/strong> that give you an insight into <strong><a href=\"https:\/\/www.webmaxy.co\/blog\/sessionrecording\/how-to-track-user-activity-on-your-website\/\">how many people are landing on your website<\/a><\/strong> and which brand marketing campaigns are working for you.\u00a0 Measuring website traffic and comparing it with previous data can help you understand how your customer acquisition plan is performing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you execute email marketing, then you can use <strong>brand<\/strong> <strong>funnel metrics<\/strong> to measure its outcome. You can <strong><a href=\"https:\/\/www.webmaxy.co\/blog\/heatmap\/click-tracking-benefits\/\">evaluate the click<\/a> <\/strong>and open rate of emails. If you are doing cold calls, you can measure its impact by using metrics like avg call duration, calls made per hour, and the number of appointments set or closures made.\u00a0<\/span><\/p>\n<p><b>Different sources of driving traffic to the website:<\/b><\/p>\n<div class=\"bullet-new-box\">\n<ul class=\"step\">\n<li>Organic social media traffic<\/li>\n<li>Paid social media traffic<\/li>\n<li>Organic search engine traffic<\/li>\n<li>Traffic from backlinks on other websites<\/li>\n<li>Paid search engine traffic<\/li>\n<li>Traffic from partner websites<\/li>\n<li>Paid print media ads<\/li>\n<li>Paid TV or radio ads<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">You need to gather the metrics of each of these channels to assess which one is giving you the highest return on investment. You should know which channel is bringing you the maximum traffic and prospects. Then, you can segment the acquisition channels based on their outcomes. This way, you can make smart and wise investments that provide you desired results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These<strong> brand<\/strong> <\/span><strong>funnel metrics conversion rates <\/strong><span style=\"font-weight: 400;\">can help you compare the returning customers or new visitors. From this information, you can understand how well your tactics are performing in the awareness stage. More returning customers indicate that people are satisfied with the products or services you are providing. A high number of repeat customers also shows that you are utilizing<\/span><span style=\"font-weight: 400;\"> effective marketing tools<\/span><span style=\"font-weight: 400;\"> to keep your customers engaged.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>2. Conversion Rate<\/strong> <\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7311 size-full\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/marketing-conversion-funnel.webp\" alt=\"marketing-conversion-funnel\" width=\"700\" height=\"400\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/marketing-conversion-funnel.webp 700w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/marketing-conversion-funnel-300x171.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The conversion rate is one of the important <strong>brand funnel metrics<\/strong> that gives you the percentage of people who end up becoming your customers out of the total website traffic. For example, if your website traffic is 100 and 22 people make a purchase, your conversion rate is 22%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simple terms, the higher the conversion rate, the more effective your <strong>sales funnel<\/strong> is. It also signifies that your marketing strategies and tactics are doing a great job for you. However, the <\/span><span style=\"font-weight: 400;\">conversion metrics<\/span><span style=\"font-weight: 400;\"> don\u2019t always signify products purchased or sales made. The conversion depends on the action that you want the customers to take. For instance, sign-up, newsletter subscriptions, form filled, or any other action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some cases, the sales cycle for a product or service is long. So, the conversions are divided and measured at each step. For example, you are a <a href=\"https:\/\/swovo.com\/services\/software-development-outsourcing\/\" target=\"_blank\" rel=\"noopener\"><strong>outsourcing software development company<\/strong><\/a>, and you build custom software for businesses or enterprises. Then, your sales cycle will be long and involve many individuals and decision-makers at different stages. Therefore, to measure the effectiveness of each stage, you can use <strong>brand funnel metrics<\/strong> with distinct meanings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By identifying the loopholes in your different <strong>sales funnel stages<\/strong>, you can make improvements. This will ensure that you lose fewer prospects at each stage and obtain a higher conversion rate.\u00a0<\/span><\/p>\n<div class=\"bullet-new-box\">\n<ul class=\"step\">\n<li><b>Related:<\/b> <a href=\"https:\/\/www.webmaxy.co\/blog\/analyser\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener\">Conversion rate optimization<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span style=\"font-weight: 400;\"><strong>3. Average Order Value<\/strong> <\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7312 size-full\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics-conversion-rates.webp\" alt=\"funnel-metrics-conversion-rates\" width=\"700\" height=\"400\" srcset=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics-conversion-rates.webp 700w, https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics-conversion-rates-300x171.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Average Order Value( AOV) is one of the important<strong> brand funnel metrics<\/strong> that you must measure. AOV means the average amount spent by a customer each time they place an order on your website. You can calculate AOV by dividing the total revenue of your company by the number of orders placed by the customers in a given period.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AOV \u00a0is among the <strong>brand funnel metrics<\/strong> that show you how important a customer is for your business. If your Avg Order Value is less, then you should try to identify &amp; target the customer base that is capable and willing to spend more.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various ways you can increase your AOV, such as through promotions, paid ads, upsells, cross-sells, etc. While AOV tells you the value of each customer, you should also try to increase their average Customer Lifetime Value (CLV). As you know, acquiring new customers can cost you five times more than retaining the existing ones.\u00a0<\/span><\/p>\n<h2><strong>Brand funnel metrics: Wrapping It Up<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Optimizing the <strong>sales funnel<\/strong> can help you in <strong><a href=\"https:\/\/www.webmaxy.co\/blog\/analyzer\/best-ways-to-boost-conversions\/\">boosting your brand funnel metrics and conversion rates<\/a>.<\/strong> You can use the different <strong>brand funnel metrics<\/strong> that we have given above to measure the effectiveness of your <strong>sales funnel.<\/strong> You can analyze these <strong>brand funnel metrics<\/strong> and make alterations to your strategies accordingly. By doing this, you can make your customers\u2019 journey easy and smooth. However, another way to do it is by understanding your users\u2019 behavior and catering to their needs, wants, &amp; expectations.\u00a0<\/span><\/p>\n<p><b>WebMaxy Analyzer <\/b><span style=\"font-weight: 400;\">is one of the best <\/span><span style=\"font-weight: 400;\">tools to measure marketing effectiveness<\/span><span style=\"font-weight: 400;\">. It can help you to create funnels on your website and analyze them as &amp; when needed. Additionally, it comes with an array of features like session recordings, <strong><a href=\"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-guide\/\">heatmaps<\/a><\/strong>, surveys &amp; polls, feedback, funnel view, form analytics, <strong><a href=\"https:\/\/www.webmaxy.co\/blog\/analyser\/the-complete-guide-to-a-b-testing-in-marketing\/\">A\/B testing<\/a><\/strong>, push notifications, advanced integrations, and so on. Schedule a call with our experts to get more information on <\/span><b>WebMaxy Analyzer<\/b><span style=\"font-weight: 400;\">, or email us at <strong><a href=\"mailto:info@www.webmaxy.co\">info@www.webmaxy.co<\/a><\/strong><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div class=\"callout_box\">\n<h3 class=\"call_heading\">Get started with webmaxy today!<\/h3>\n<p>Here&#8217;s everything you should know about funnels metrics&#8230;<\/p>\n<div class=\"sec-btn\"><a class=\"btn btn-green btn-pos hvr-ripple-out mb0 mt15 newsletter-green open-qouteform\" href=\"https:\/\/calendly.com\/webmaxy\/30min?month=2022-11\" target=\"_blank\" rel=\"noopener\" data-medium=\"B_1\">Get started Now!<\/a><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<h2><strong>Brand Funnel Metrics: FAQs<\/strong><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1676378725224\"><strong class=\"schema-faq-question\"><strong>What is a conversion funnel?<\/strong><\/strong> <p class=\"schema-faq-answer\">A conversion funnel refers to the marketing conversion funnel stages through which a potential customer goes through to become your customer. The different conversion funnel stages include awareness, interest, desire, and action. You can measure the effectiveness of each stage by measuring the <strong>brand funnel metrics<\/strong>.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676378779823\"><strong class=\"schema-faq-question\"><strong>Which tool should you use for funnel management?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">You can use WebMaxy Analyzer for funnel management. This tool is free and has many different features like session recordings, heatmaps, surveys &amp; feedback, user insights, form analytics, and so on.\u00a0You can analyze how your website visitors are going through the different stages of the conversion funnel.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676378806591\"><strong class=\"schema-faq-question\"><strong>How do you measure the marketing funnel?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can measure the marketing funnel with the help of different <strong>brand funnel metrics <\/strong>like traffic metrics, cost per acquisition, customer lifetime value,\u00a0conversion rate per channel, and average order value.\u00a0With WebMaxy Analyzer, you can see how your website visitors view your website and <strong><a href=\"https:\/\/www.webmaxy.co\/blog\/userinsights\/create-customer-journey-map-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">go through the customer journey<\/a><\/strong>.\u00a0<br\/><br\/><\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A sales funnel is made of the different stages a customer goes through before making a purchase. By using sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[57],"tags":[],"class_list":["post-6567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funnel"],"acf":[],"gutentor_comment":2,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Conversion Funnel| Brand Funnel Metrics<\/title>\n<meta name=\"description\" content=\"What are brand funnel metrics? Why are they important? Check out the blog to know the answers to these questions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Conversion Funnel| Brand Funnel Metrics\" \/>\n<meta property=\"og:description\" content=\"What are brand funnel metrics? Why are they important? Check out the blog to know the answers to these questions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"Webmaxy\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T10:11:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T07:39:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/\",\"url\":\"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/\",\"name\":\"Marketing Conversion Funnel| Brand Funnel Metrics\",\"isPartOf\":{\"@id\":\"https:\/\/www.webmaxy.co\/blog\/#website\"},\"datePublished\":\"2023-02-02T10:11:52+00:00\",\"dateModified\":\"2026-02-05T07:39:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.webmaxy.co\/blog\/#\/schema\/person\/6a1db624833f086223f17c694c972e41\"},\"description\":\"What are brand funnel metrics? 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As a Customer Success Manager, he has been researching and trying to understand the customers\u2019 behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.\",\"sameAs\":[\"https:\/\/www.webmaxy.co\/blog\/\"],\"url\":\"https:\/\/www.webmaxy.co\/blog\/author\/admin\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/#faq-question-1676378725224\",\"position\":1,\"url\":\"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/#faq-question-1676378725224\",\"name\":\"What is a conversion funnel?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A conversion funnel refers to the marketing conversion funnel stages through which a potential customer goes through to become your customer. 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As a Customer Success Manager, he has been researching and trying to understand the customers\u2019 behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.","sameAs":["https:\/\/www.webmaxy.co\/blog\/"],"url":"https:\/\/www.webmaxy.co\/blog\/author\/admin\/"},{"@type":"Question","@id":"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/#faq-question-1676378725224","position":1,"url":"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/#faq-question-1676378725224","name":"What is a conversion funnel?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A conversion funnel refers to the marketing conversion funnel stages through which a potential customer goes through to become your customer. The different conversion funnel stages include awareness, interest, desire, and action. You can measure the effectiveness of each stage by measuring the <strong>brand funnel metrics<\/strong>.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/#faq-question-1676378779823","position":2,"url":"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/#faq-question-1676378779823","name":"Which tool should you use for funnel management?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can use WebMaxy Analyzer for funnel management. This tool is free and has many different features like session recordings, heatmaps, surveys &amp; feedback, user insights, form analytics, and so on.\u00a0You can analyze how your website visitors are going through the different stages of the conversion funnel.<br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/#faq-question-1676378806591","position":3,"url":"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/#faq-question-1676378806591","name":"How do you measure the marketing funnel?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can measure the marketing funnel with the help of different <strong>brand funnel metrics <\/strong>like traffic metrics, cost per acquisition, customer lifetime value,\u00a0conversion rate per channel, and average order value.\u00a0With WebMaxy Analyzer, you can see how your website visitors view your website and <strong><a href=\"https:\/\/www.webmaxy.co\/blog\/userinsights\/create-customer-journey-map-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">go through the customer journey<\/a><\/strong>.\u00a0<br\/><br\/>","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics.jpg",750,421,false],"thumbnail":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics-150x150.jpg",150,150,true],"medium":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics.jpg",750,421,false],"large":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics.jpg",750,421,false],"tf-client-image-size":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics-120x120.jpg",120,120,true],"1536x1536":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics.jpg",750,421,false],"2048x2048":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics.jpg",750,421,false],"keydesign-grid-image":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics-400x250.jpg",400,250,true],"keydesign-left-image":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics-320x280.jpg",320,280,true],"crp_thumbnail":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/02\/funnel-metrics-200x200.jpg",160,160,true]},"uagb_author_info":{"display_name":"Adam Wilson","author_link":"https:\/\/www.webmaxy.co\/blog\/author\/admin\/"},"uagb_comment_info":2,"uagb_excerpt":"A sales funnel is made of the different stages a customer goes through before making a purchase. By using sales [&hellip;]","_links":{"self":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts\/6567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/comments?post=6567"}],"version-history":[{"count":21,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts\/6567\/revisions"}],"predecessor-version":[{"id":17014,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts\/6567\/revisions\/17014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/media\/6568"}],"wp:attachment":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/media?parent=6567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/categories?post=6567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/tags?post=6567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}