{"id":8497,"date":"2023-04-06T12:58:04","date_gmt":"2023-04-06T12:58:04","guid":{"rendered":"https:\/\/www.webmaxy.co\/blog\/?p=8497"},"modified":"2025-06-18T10:59:17","modified_gmt":"2025-06-18T10:59:17","slug":"hotjar-vs-google-analytics","status":"publish","type":"post","link":"https:\/\/www.webmaxy.co\/blog\/analyzer\/hotjar-vs-google-analytics\/","title":{"rendered":"Hotjar vs Google Analytics: A comprehensive comparison"},"content":{"rendered":"\n<p>Nowadays, the market is loaded with tons of <strong>analytics tools<\/strong> that claim to provide maximum and accurate analytics. Therefore, often it becomes difficult for business owners, marketers, and analysts to choose the right one for their business.&nbsp;<\/p>\n\n\n\n<p>Analytics is very important to track and measure as it can help businesses to know how their strategies are performing. They can know how far or how close they are to achieving their goals. Here, in this blog, we will give you a comprehensive analysis of the two <a href=\"https:\/\/www.webmaxy.co\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>most popular analytics tools<\/strong><\/a>, <strong>Hotjar vs Google Analytics.<\/strong>&nbsp;<\/p>\n\n\n\n<p>We are sure that by the end of this blog, you will be able to choose the <a href=\"https:\/\/www.webmaxy.co\/blog\/analyser\/hotjar-vs-mouseflow\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>right analytics tool<\/strong><\/a> that suits your business needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Google Analytics?&nbsp;<\/strong><\/h2>\n\n\n\n<div id=\"section-ga42b39\" class=\"wp-block-gutentor-e6 section-ga42b39 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><a class=\"gutentor-element-image-link\" href=\"https:\/\/www.webmaxy.co\/blog\/\" target=\"_blank\" rel=\" noopener noreferrer\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/google-analytics-heatmap.webp\" alt=\"google-analytics-heatmap\"\/><\/div><\/a><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Google Analytics for website<\/strong> is a <a href=\"https:\/\/www.webmaxy.co\/blog\/analyzer\/what-is-web-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>website analytics<\/strong><\/a> tool developed by Google that helps to collect and <a href=\"https:\/\/www.semrush.com\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\">analyze website traffic<\/a> data. You can evaluate the customers\u2019 interactions with your website. It can help businesses know their top traffic sources and the success of their marketing &amp; ad campaigns.&nbsp;<\/p>\n\n\n\n<p><strong>Google Analytics tools <\/strong>can help you track some of the most important metrics for a business. A <strong>Google Analytics report<\/strong> includes metrics like total sessions, unique users, average session duration, page views, bounce rate, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics Integration&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>Google web analytics<\/strong> features can help you to collect, analyze, monitor, visualize, and report data. You can add Google Analytics to your website by following the steps given below.&nbsp;<\/p>\n\n\n\n<div class=\"bullet-new-box\">\n<ul class=\"step\">\n<li><b>Step 1:<\/b> Sign up for the Google Analytics account. You\u2019ll get an Analytics Property ID.<\/li>\n<li><b>Step 2:<\/b> Next, open a new Google Sites and click on Settings.<\/li>\n<li><b>Step 3:<\/b> In Settings, go to Analytics. Enter the Analytics Property ID.(After 24 hours, Google Analytics will start showing your data)\n<\/li>\n<li><b>Step 4:<\/b> Open Google Analytics and you will start seeing your data.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How does Google Analytics work?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Google Analytics collects website visitors&#8217; data through the use of page tags. A JavaScript tag is inserted in the backend code of each page. This tag runs in the browser of each website visitor, collects data, and sends it to Google\u2019s data collection servers.&nbsp;<\/p>\n\n\n\n<p><strong>Google site analytics<\/strong> creates customizable reports from this data with metrics like the total number of visitors, average session durations, page views, bounce rates, etc. The page tag works like a web bug or beacon to collect user data. Since the system relies on cookies, it can\u2019t gather the data of users who have not accepted or disabled them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics: Pros &amp; Cons&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>Google Analytics features<\/strong> make it a good choice as an analytics tool. However, there are many benefits and drawbacks of using <strong>Google Analytics free<\/strong> that we have given below:<\/p>\n\n\n\n<div class=\"bullet-new-box\">\n<ul class=\"step\">\n<li><b>Google Analytics sign up<\/b> is free. The tool is easy to integrate and user-friendly. Analyzing <b>Google page insights<\/b> is also easy for anyone.<\/li>\n<li><b>Google Analytics website traffic<\/b> reports are customizable. It captures a wide range of important metrics.<\/li>\n<li>This platform has many other essential tools like data visualization, monitoring, predictive analysis, etc.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.webmaxy.co\/blog\/heatmap\/heatmap-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Analytics heatmap<\/strong><\/a> has some limitations that affect its data accuracy. We have mentioned some of its shortcomings below:<\/p>\n\n\n\n<div class=\"bullet-new-box\">\n<ul class=\"step\">\n<li>The data can\u2019t be accurate as some users block Google Analytics cookies, add browser extensions, and filtering programs that enhance privacy.<\/li>\n<li>Usually, the reports are generated from 500,000 random sessions to reduce the server load by using <a href=\"https:\/\/cyberpanel.net\/server-load-tester\">server load testing<\/a>. Also, the margins of error are only given for the number of visitors in these reports. However, small segments of data may have very large margins of errors.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics pricing&nbsp;<\/strong><\/h3>\n\n\n\n<p>Google Analytics basic version is free and offers basic features of the product. For more advanced features you need to upgrade to the paid version. The paid version of Google Analytics costs $12,500 per month or $150,000 per year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics Alternatives&nbsp;<\/strong><\/h3>\n\n\n\n<p>Google Analytics doesn\u2019t track all the user events automatically. You have to set events in the GA settings. It helps you know what\u2019s happening on your website but not why it\u2019s happening. It lacks <strong>qualitative analytics features<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Nonetheless, there are many <strong>Google Analytics alternatives <\/strong>that you can use for <strong>qualitative data analysis<\/strong>. We have mentioned some of the other analytics tools below:<\/p>\n\n\n\n<div class=\"bullet-new-box\">\n<ul class=\"step\">\n<li>WebMaxy Analyzer<\/li>\n<li>Hotjar<\/li>\n<li>Smartlook<\/li>\n<li>Mixpanel<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Hotjar used for?&nbsp;<\/strong><\/h2>\n\n\n\n<div id=\"section-geedc5d\" class=\"wp-block-gutentor-e6 section-geedc5d gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/google-analytics-alternatives.webp\" alt=\"google-analytics-alternatives\"\/><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Hotjar and Google Analytics <\/strong>are different in the context of the data they track. <strong>Hotjar analytics<\/strong> tell you about how the visitors interact with your website. You can know if your users are encountering any problems or issues in their website journey.&nbsp;<\/p>\n\n\n\n<p><strong>Hotjar analytics<\/strong> comes with various features that can help you gather and <a href=\"https:\/\/www.webmaxy.co\/blog\/analyzer\/qualitative-vs-quantitative-user-research\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>analyze qualitative website data<\/strong><\/a>. We have mentioned some of the major features of the <strong>hot jar<\/strong> below:<\/p>\n\n\n\n<div class=\"bullet-new-box\">\n<ul class=\"step\">\n<li><b>Session recordings:<\/b> <b>Hotjar tracking<\/b> enables you to record your site visitors\u2019 sessions. You can watch their website activity and know how they engage with your website.<\/li>\n<li><b>Hotjar heatmap:<\/b> This feature can help you track your users\u2019 clicks, taps, and scrolls on your website. You can see which website elements and CTAs they are clicking.<\/li>\n<li><b>Surveys:<\/b> You can conduct surveys on your website to know your users\u2019 opinions and viewpoints.<\/li>\n<li><b>Feedback widget:<\/b> From the <b>Hotjar feedback<\/b> widget installed on your page, you can get direct feedback from your site visitors.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><strong>Hotjar integration<\/strong> <strong>with Google Analytics<\/strong> can help you to gather both <strong>quantitative and qualitative website data<\/strong>. You can track your web metrics and analyze them with your <strong>user behavior data<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hotjar Integration&nbsp;<\/strong><\/h3>\n\n\n\n<p>In this section, we will tell you how you can install the <strong>Hotjar analytics<\/strong> tracking code on your website. The Hotjar Tracking code is a JavaScript snippet that you need to add to the backend of your website. Follow the steps given below to complete the <strong>Hotjar Integration<\/strong> successfully.<\/p>\n\n\n\n<div class=\"bullet-new-box\">\n<ul class=\"step\">\n<li><b>Step 1:<\/b> Check if your website platform is compatible with Hotjar.<\/li>\n<li><b>Step 2:<\/b> Go to your Sites page in Hotjar. Click on the Install tracking code for the website you want to track.<\/li>\n<li><b>Step 3:<\/b> Copy the tracking code and paste the code into the backend of your website between the <head><\/head> tag.<\/li>\n<li><b>Step 4:<\/b> Go back to your Sites page in Hotjar and verify the installation.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hotjar Pricing&nbsp;<\/strong><\/h3>\n\n\n\n<div id=\"section-g3867d3\" class=\"wp-block-gutentor-e6 section-g3867d3 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/google-analytics-report.webp\" alt=\"google-analytics-report\"\/><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Hotjar Analytics<\/strong> offers a forever-free basic plan with limited features (up to 35 daily session recordings &amp; unlimited heatmaps). Their paid plan Plus starts from $32\/month and it includes 100 daily sessions, data segmentation, and events API. The Hotjar Business Plan costs $80\/month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Analytics vs Hotjar&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Hotjar vs Google Analytics<\/strong> is a trending topic. But the truth is none of them can replace the other. You don\u2019t need to pick and choose any one of them. However, you can use both of them together to conduct in-depth data analysis. Now, we will tell you the key differences between <strong>Hotjar vs Google Analytics<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics is a quantitative analytics tool whereas Hotjar is a qualitative analytics tool.<\/strong>&nbsp;<\/h3>\n\n\n\n<p>GA reports can provide you with information about who your users are and from where they are coming. You can track and measure web metrics like traffic source, location, devices used, page views, bounce rate, etc.<\/p>\n\n\n\n<p><strong>Hotjar analytics<\/strong> has features like session recordings, heatmaps, surveys, and feedback widgets. From session recordings, you can see how your visitors behave with your website. With heatmaps, you can track their clicks and scrolls. <strong>Hotjar analytics <\/strong>can help you to understand your users\u2019 behavioral patterns and trends.&nbsp;<\/p>\n\n\n\n<p>By combining the quantitative data from GA and qualitative data from <strong>Hotjar analytics<\/strong> you can get detailed website information.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Google Analytics offers a free plan whereas Hotjar has a paid plan&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>Google Analytics free <\/strong>version offers a lot of features like real-time data, custom reporting options, advanced segmentation, flow visualization, conversion reporting, etc. Most businesses can use the free version for gathering qualitative data about their website.&nbsp;<\/p>\n\n\n\n<p><strong>Hotjar analytics<\/strong> isn\u2019t completely free and offers very limited features in the free version. After the 15-day free trial is over you need to upgrade to the paid plan. Hotjar free version just includes 35 daily sessions, a <a href=\"https:\/\/www.webmaxy.co\/blog\/heatmap\/website-heatmap-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>website heatmap<\/strong><\/a>, and automatic data capture.<\/p>\n\n\n\n<p>However, there is another <strong>user behavior analytics tool<\/strong>, <strong>WebMaxy Analyzer <\/strong>which offers more features than Hotjar at an affordable price. It includes session replays, heatmaps, surveys &amp; polls, feedback widgets, funnel view, form analytics, push notifications, segmentation, and many advanced integrations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.webmaxy.co\/blog\/analyzer\/hotjar-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The best Hotjar Alternative: WebMaxy Analyzer&nbsp;<\/strong><\/a><\/h2>\n\n\n\n<div id=\"section-g64e4cb\" class=\"wp-block-gutentor-e6 section-g64e4cb gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-heatmap.webp\" alt=\"hotjar-heatmap\"\/><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>WebMaxy Analyzer<\/strong> is an analytics tool that comes with maximum features than any other analytics tool. <strong>WebMaxy Analyzer <\/strong>can help you in getting answers to your various questions like:<\/p>\n\n\n\n<div class=\"bullet-new-box\">\n<ul class=\"step\">\n<li>What visitors are doing on your website?<\/li>\n<li>Which elements of your website interest them the most?<\/li>\n<li>How much in-depth do they go on your web pages?<\/li>\n<li>What do they think about your brand?<\/li>\n<li>How do they go through the different stages of the customer journey?<\/li>\n<li>How do prospects interact with your website forms?<\/li>\n<li>From which page do they exit your website?<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>Now, we will tell you about the different features of <strong>WebMaxy Analyzer<\/strong> and how you can utilize them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Session Recordings&nbsp;<\/strong><\/h3>\n\n\n\n<div id=\"section-g3149ea\" class=\"wp-block-gutentor-e6 section-g3149ea gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/google-web-analytics.webp\" alt=\"google-web-analytics\"\/><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Session recordings <\/strong>can help you watch your website visitors&#8217; sessions. You can know what exactly visitors are doing on your website. You can see where they take a pause and pay the most attention and at which point they leave your website. This way you\u2019ll be able to see your website from the visitor\u2019s perspective.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Heatmaps&nbsp;<\/strong><\/h3>\n\n\n\n<div id=\"section-g4c1650\" class=\"wp-block-gutentor-e6 section-g4c1650 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/google-analytics-for-website.webp\" alt=\"google-analytics-for-website\"\/><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>From click maps, you can know which website elements and CTAs people are tapping or clicking. You can identify any unclickable components that your website visitors might be clicking by mistake. This information can help you to improve your website UI &amp; UX. The scroll maps can show you much people are scrolling down on your web pages. You can use this information to place your important content and CTAs accordingly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Surveys &amp; Polls&nbsp;<\/strong><\/h3>\n\n\n\n<div id=\"section-gff64b3\" class=\"wp-block-gutentor-e6 section-gff64b3 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/google-analytics-pricing.webp\" alt=\"google-analytics-pricing\"\/><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>You can conduct surveys &amp; polls to get direct and accurate customer insights. You can know from your customers what they need, want, and expect from your brand. You can analyze the survey data with graphical representations and share data-driven insights with your teams.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Feedback widget&nbsp;<\/strong><\/h3>\n\n\n\n<p>By adding a feedback widget, you can give your visitors and customers the opportunity to share their opinions, viewpoints, and suggestions with you. You can customize the feedback widget in WebMaxy Analyzer as per your brand requirement.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Funnel View&nbsp;<\/strong><\/h3>\n\n\n\n<div id=\"section-g51cd5d\" class=\"wp-block-gutentor-e6 section-g51cd5d gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/google-page-insights.webp\" alt=\"google-page-insights\"\/><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>You can <a href=\"https:\/\/www.webmaxy.co\/blog\/funnel\/funnel-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>create funnels and analyze your customer\u2019s journey<\/strong><\/a><strong> <\/strong>on your website. You can see the conversion and drop-off rate throughout the different steps. This way you can know from where the maximum prospects leave your website.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Form Analytics&nbsp;<\/strong><\/h3>\n\n\n\n<div id=\"section-g644e97\" class=\"wp-block-gutentor-e6 section-g644e97 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-alternative.webp\" alt=\"hotjar-alternative\"\/><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>You can analyze how your website forms are performing with WebMaxy Analyzer. You can see how the visitors interact with forms, which fields they fill in, and which they ignore. This information can help you to create better website forms.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>User Insights&nbsp;<\/strong><\/h3>\n\n\n\n<div id=\"section-g68ad71\" class=\"wp-block-gutentor-e6 section-g68ad71 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-pricing.webp\" alt=\"hotjar-pricing\"\/><\/div><\/div><\/div>\n\n\n\n<p>From the user insights feature, you can get complete information about your website visitors. You can get details like their last seen, session duration, geographical location, the device used, device type, browser, OS version, etc.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Push Notification<\/strong><\/h3>\n\n\n\n<p>Notify your website visitors and persuade them to <a href=\"https:\/\/www.webmaxy.co\/blog\/userinsights\/create-customer-journey-map-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>continue their customer journey<\/strong><\/a><strong>.<\/strong> With WebMaxy Analyzer, you can send off-site notifications to your website visitors. This is the best way to get your lost visitors back to your business.&nbsp;<\/p>\n\n\n\n<p><strong>WebMaxy Analyzer<\/strong> can also be integrated with many other tools like Wix, Drupal, Google Tag Manager, Shopify, Magento, and so on.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>WebMaxy Analyzer Pricing&nbsp;<\/strong><\/h3>\n\n\n\n<div id=\"section-g8a5319\" class=\"wp-block-gutentor-e6 section-g8a5319 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/google-analytics-vs-hotjar.webp\" alt=\"google-analytics-vs-hotjar\"\/><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>WebMaxy Analyzer offers a <strong>forever-free basic plan <\/strong>with features like session recording, heatmaps, funnel view, form analytics, and surveys &amp; polls. They offer three paid plans that come with advanced features.<\/p>\n\n\n\n<div class=\"bullet-new-box\">\n<ul class=\"step\">\n<li>Plus plan: $ 24\/month.<\/li>\n<li>Business plan: $60\/month.<\/li>\n<li>Scale plan: Contact their sales team.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrapping it up&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Hotjar vs Google Analytics<\/strong> is quite a debate but both of them are among the best analytics tool. With Google Analytics you can track website metrics whereas with <strong>Hotjar analytics <\/strong>you can analyze your website visitors&#8217; behavior. You can use both Google Analytics and Hotjar together to conduct in-depth data analysis.&nbsp;<\/p>\n\n\n\n<p>However, there is a <a href=\"https:\/\/www.webmaxy.co\/blog\/analyzer\/hotjar-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>hotjar alternative<\/strong><\/a>, <strong>WebMaxy Analyzer<\/strong> that offers more features at an affordable price. You can use this <strong>user behavior analytics tool<\/strong> to know and understand your prospective customers better. It comes with features like session replay, heatmaps, surveys &amp; feedback, funnel view, form analytics, push notifications, and many advanced integrations.<br>To learn more about <a href=\"https:\/\/www.webmaxy.co\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WebMaxy Analyzer<\/strong><\/a>, connect with our experts on call or email us at <a href=\"mailto:info@www.webmaxy.co\"><strong>info@www.webmaxy.co<\/strong><\/a>.<\/p>\n\n\n\n<div class=\"callout_box\">\n<h3 class=\"call_heading\">Want to convert your website visitors into customers?<\/h3>\n<p>Start your WebMaxy Analyzer journey today!<\/p>\n<div class=\"sec-btn\"><a href=\"https:\/\/calendly.com\/webmaxy\/30min\" target=\"_blank\" class=\"btn btn-green btn-pos hvr-ripple-out mb0 mt15 newsletter-green open-qouteform\" data-medium=\"B_1\" rel=\"noopener\">Get Started!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hotjar vs Google Analytics FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1680785381644\"><strong class=\"schema-faq-question\"><strong>How is Hotjar different from Google Analytics?<\/strong><\/strong> <p class=\"schema-faq-answer\"><strong>Hotjar vs Google Analytics,<\/strong> Hotjar is a <strong>user behavior analytics tool<\/strong> whereas Google Analytics is a <strong>web analytics tool<\/strong>. With GA you can gather quantitative website data and with Hotjar you can collect qualitative data. Google Analytics can help you to <strong><a href=\"https:\/\/www.webmaxy.co\/blog\/analyzer\/internal-linking-strategy-to-boost-website-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">track metrics like website traffic<\/a><\/strong>, page views, bounce &amp; conversion rate, etc. Hotjar can help you to capture visitors&#8217; data through session recordings, heatmaps, surveys, and feedback.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1680785395489\"><strong class=\"schema-faq-question\"><strong>Can Hotjar replace Google Analytics?<\/strong><\/strong> <p class=\"schema-faq-answer\">No, Hotjar can\u2019t replace Google Analytics. Hotjar can help you collect data related to your website visitors. You can know how they behave with your website. Their clicks and scroll patterns on your website. Whereas Google Analytics can provide you with information like website traffic, page views, drop-off, bounce, and <strong><a href=\"https:\/\/www.webmaxy.co\/blog\/analyser\/conversion-rate-optimization-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rate<\/a><\/strong>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1680785405935\"><strong class=\"schema-faq-question\"><strong>What is Hotjar good for?<\/strong><\/strong> <p class=\"schema-faq-answer\">Hotjar is good for tracking and analyzing your website visitors\u2019 behavior patterns and trends. You can know how they view your website and how they navigate through it. It comes with features like user session recordings, heat maps, surveys, and feedback. You can use Hotjar to gather and analyze qualitative data.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1680785417566\"><strong class=\"schema-faq-question\"><strong>What is the downside of Hotjar?<\/strong><\/strong> <p class=\"schema-faq-answer\">Hotjar can affect your website performance and slow it down by a few seconds. Also, the <strong>hotjar pricing<\/strong> is quite high compared to other behavior analytics tools. WebMaxy Analyzer is a good <strong>hotjar alternative <\/strong>that you can use to track and analyze customers\u2019 behavior. It has features like session replay, click &amp; scroll maps, funnel view, form analytics, surveys &amp; polls, feedback, user insights, push notifications, and many advanced integrations.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1680785431326\"><strong class=\"schema-faq-question\"><strong>Can you use Hotjar for free?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, you can use Hotjar for free but in the basic version, you get limited features like 35 daily sessions, unlimited heatmaps, and automatic data capture. The paid plan Plus with more advanced features costs $32\/month.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, the market is loaded with tons of analytics tools that claim to provide maximum and accurate analytics. Therefore, often [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1929],"tags":[],"class_list":["post-8497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyzer"],"acf":[],"gutentor_comment":3,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotjar vs Google Analytics : A comprehensive comparison<\/title>\n<meta name=\"description\" content=\"Hotjar vs Google Analytics, Hotjar Analytics is an analytics tool and Google Analytics is a web analytics tool. See the main differences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmaxy.co\/blog\/analyzer\/hotjar-vs-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotjar vs Google Analytics : A comprehensive comparison\" \/>\n<meta property=\"og:description\" content=\"Hotjar vs Google Analytics, Hotjar Analytics is an analytics tool and Google Analytics is a web analytics tool. See the main differences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmaxy.co\/blog\/analyzer\/hotjar-vs-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Webmaxy\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-06T12:58:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T10:59:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.webmaxy.co\/blog\/analyzer\/hotjar-vs-google-analytics\/\",\"url\":\"https:\/\/www.webmaxy.co\/blog\/analyzer\/hotjar-vs-google-analytics\/\",\"name\":\"Hotjar vs Google Analytics : A comprehensive comparison\",\"isPartOf\":{\"@id\":\"https:\/\/www.webmaxy.co\/blog\/#website\"},\"datePublished\":\"2023-04-06T12:58:04+00:00\",\"dateModified\":\"2025-06-18T10:59:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.webmaxy.co\/blog\/#\/schema\/person\/6a1db624833f086223f17c694c972e41\"},\"description\":\"Hotjar vs Google Analytics, Hotjar Analytics is an analytics tool and Google Analytics is a web analytics tool. 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Hotjar can help you collect data related to your website visitors. You can know how they behave with your website. Their clicks and scroll patterns on your website. Whereas Google Analytics can provide you with information like website traffic, page views, drop-off, bounce, and <strong><a href=\"https:\/\/www.webmaxy.co\/blog\/analyser\/conversion-rate-optimization-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rate<\/a><\/strong>.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.webmaxy.co\/blog\/analyzer\/hotjar-vs-google-analytics\/#faq-question-1680785405935","position":3,"url":"https:\/\/www.webmaxy.co\/blog\/analyzer\/hotjar-vs-google-analytics\/#faq-question-1680785405935","name":"What is Hotjar good for?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Hotjar is good for tracking and analyzing your website visitors\u2019 behavior patterns and trends. 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It has features like session replay, click &amp; scroll maps, funnel view, form analytics, surveys &amp; polls, feedback, user insights, push notifications, and many advanced integrations.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.webmaxy.co\/blog\/analyzer\/hotjar-vs-google-analytics\/#faq-question-1680785431326","position":5,"url":"https:\/\/www.webmaxy.co\/blog\/analyzer\/hotjar-vs-google-analytics\/#faq-question-1680785431326","name":"Can you use Hotjar for free?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, you can use Hotjar for free but in the basic version, you get limited features like 35 daily sessions, unlimited heatmaps, and automatic data capture. The paid plan Plus with more advanced features costs $32\/month.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics.jpg",750,421,false],"thumbnail":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics-150x150.jpg",150,150,true],"medium":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics.jpg",750,421,false],"large":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics.jpg",750,421,false],"tf-client-image-size":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics-120x120.jpg",120,120,true],"1536x1536":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics.jpg",750,421,false],"2048x2048":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics.jpg",750,421,false],"keydesign-grid-image":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics-400x250.jpg",400,250,true],"keydesign-left-image":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics-320x280.jpg",320,280,true],"crp_thumbnail":["https:\/\/www.webmaxy.co\/blog\/wp-content\/uploads\/2023\/04\/hotjar-vs-google-analytics-200x200.jpg",160,160,true]},"uagb_author_info":{"display_name":"Adam Wilson","author_link":"https:\/\/www.webmaxy.co\/blog\/author\/admin\/"},"uagb_comment_info":3,"uagb_excerpt":"Nowadays, the market is loaded with tons of analytics tools that claim to provide maximum and accurate analytics. Therefore, often [&hellip;]","_links":{"self":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts\/8497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/comments?post=8497"}],"version-history":[{"count":16,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts\/8497\/revisions"}],"predecessor-version":[{"id":15823,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/posts\/8497\/revisions\/15823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/media\/8498"}],"wp:attachment":[{"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/media?parent=8497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/categories?post=8497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmaxy.co\/blog\/wp-json\/wp\/v2\/tags?post=8497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}