Conversion Rate Optimization: A Sure Way to Grow Your Business

Conversion rate optimization is key for small businesses to reach their customers and sell their products. Conversion rate is the percentage of customers who opt for a purchase out of all the visitors to a website. This rate stands at 2% on average.

However, due to limited website websites, most websites witness conversions as low as 0.01% to 0.02%, meaning only 1 or 2 visitors to a website out of 1000 make a purchase. Are you facing such grave odds? Know that there are great variations in conversion rates.

For example, average conversion rates for ecommerce are slightly higher than websites. Moreover, the conversion rate for countries like the US stood at 2.63% on average. On the other hand, the global average for conversion rates reached over 4% globally. 

Following are three website design principles to improve your conversion rate optimization.

Simplicity

Websites operate in a world of distractions. Users are swamped with thousands of choices, and they need to be sure your website is the perfect choice. This is climbing a mountain, often all on your own. However, it can be easy on both the audience, and your pocket; if you opt for simplicity in design. Simple website design templates can both save you money, and offer a user experience geared to meet your key objectives.

Simplicity in design can mean removing unnecessary clutter like filling forms. You can use heat maps to understand what your visitors click on your websites. These work sort of like thermal vision in animals, wherein only people’s clicking choices archive ensures you have the correct idea of the navigational route of your visitors. You can also remove distractions by creating a clear, concise copy of the landing page. This page is key to successful conversions, and making sure people find what they are looking for is the essential step to grow your conversion rate.

Relevance

As mentioned earlier, key pages like landing pages need to be highly relevant to user needs. There are many ways to convert visitors from these pages. You can provide PDFs, product trials, a discount, among others to sign-up new visitors. The digital medium is a sure way to get your products and services out there. It can cost a lot to set up your website, and optimize it. However, it can also lead you to a group of audiences you have never considered before, and transform your products and services in a fundamental manner.

Providing a free trial, PDF, or discounts can raise your conversion rate from 2% to nearly 10%. The easiest way to get your foot in the door is with a pop-up. Websites like Sumo point out that pop-ups can raise conversion rates significantly, and PDFs seem to be the most popular way to go about it. However, be sure to try different products before finalizing on your own signature style. There is no one-size fits all model in the digital world, and you might need to experiment a little before finalizing the right product for your website.

Call to Action

Call to Action or CTA buttons are a popular design feature in most websites. These buttons are widely used in both website design, and email marketing. However, CTAs for a mere sign up, and trials aren’t yielding the best results these days. Many websites are successfully implementing the Yes signup. The word ‘Yes’ as a CTA promises to wield the best results. Digital audiences often seek optimism, and connection with others. It is important to use this fundamental connection in your favour as a business.You can use this in combination with a money-back guarantee, countdown timer, among others to ensure the best conversion. 

Have you found any ways to ensure a good rate of conversion? Feel free to share them in the comments below.

FAQs

How to improve and work out conversion rate?

You can calculate conversion rate with the help of a free calculator online. The conversion rate is the percentage of conversions. These can either be user conversion, sale conversion, or $ conversion, depending on your objectives.

What is an ecommerce conversion rate?

Google defines ecommerce conversion rate as the ratio of transactions to sessions, denoted by a percentage. Generally, 2 to 4 percent is considered a good conversion rate.

What is the average website conversion rate?

The average website conversion rate is the average number of website garners during an average session.

What does user conversion mean?

User conversion refers to the conversion of users to take a specific action including purchase of goods, clicking on a particular CTA to sign up, among others.

What is a good B2B conversion rate?

B2B conversion rates are usually slightly lower than B2C conversion rates. Depending on the website, B2B conversion rates can vary between 1.5% to 2.3% on average.

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