Top WhatsApp Business Tools to Transform Your Customer Engagement in 2025
WhatsApp Business has emerged as one of the most popular communication channels in the current time. To help you utilize its potential for attracting and retaining customers, we’ve compiled a list of the top WhatsApp Business tools for 2025.
WhatsApp Marketing helps businesses to acquire and retain customers with the help of WhatsApp Business tools.
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- What is the purpose of WhatsApp Business?
- WhatsApp Business Tools: What Are They?
- 3 Key Factors to Choose the Right WhatsApp Marketing Software for Your Business
- Top WhatsApp Business Tools
- Consequences of Using Several WhatsApp Business Tools
- With WebMaxy, You Can Automate Every Step of Your WhatsApp Business Process!
- FAQs
Shortcuts: ✂️
What is the purpose of WhatsApp Business?
The purpose of WhatsApp Business is to help businesses connect with customers and run their marketing and customer support initiatives. The app offers a variety of features to support businesses, including:
- Communication: WhatsApp Business allows businesses to connect with customers in a personalized way.
- Marketing: Businesses can use WhatsApp Business to promote their products and services.
- Customer support: Businesses can use WhatsApp Business to answer customer questions and improve customer satisfaction.
- Groups: Businesses can utilize WhatsApp Business groups to share updates, maintenance schedules, and new feature releases.
- End-to-end encryption: WhatsApp Business offers end-to-end encrypted communication for privacy and security purposes.
With almost 1.5 billion active users, it’s among the greatest places to draw in new business, interact with current customers, and develop your brand.
WhatsApp Business is not just the best platform for customer service; it’s also a great marketing tool that can help you expand your business. WhatsApp Business enables your company to:
- Use chatbots to increase your consumer base.
- Use automated messaging to interact with clients more personally.
- Boost the perception of your brand with rapid resolutions.
- Use comprehensive product/service catalogs to market your goods and services.
- Update broadcast lists on the newest events and deals.
WhatsApp Business Tools: What Are They?
WhatsApp Business makes customer interactions easy by providing tools to automate, sort, and quickly respond to messages. It’s also intended to feel and work like WhatsApp Messenger. You can use it in multiple ways, from messaging to sending photos.That means whichever purpose you want to use it.
WhatsApp Business Tools are additional applications or services directly provided by WhatsApp or third-party developers that boost user experience and offer new communication methods. These WhatsApp tools for business can make more efficient communication and offer additional features for users of the messaging app.
How to set up WhatsApp Business Tools?
Let us see how to set up WhatsApp Business Tools. To set up the WhatsApp Business app:
- Download the WhatsApp Business app from the Google Play Store.
- Verify your business phone number.
- Restore your account from a backup, if you wish.
- Allot your business name.
- Develop your profile. Tap More options. > Settings > your business name.
3 Key Factors to Choose the Right WhatsApp Marketing Software for Your Business
Before we get deep into the three factors, please note that WhatsApp’s price line at present differ- based on the region and certainly, the type of conversation (user-initiated or business-initiated).
As a matter of fact, WhatsApp Messages can be less costly than SMS in some countries, while in other channels, they can be twice in cost. This can have of massive impact on your WhatsApp Marketing strategy if you are a global brand. So, make sure to follow Meta’s documentation for the most updated pricing lines.
From this the way, let’s dive into the three factors.
Factor #1: Business Solution Provider Verification
Business Solution Providers (BSPs) are companies who are expertise in the WhatsApp Business Platform has been verified by Meta.
The edge of working with BSPs (way ahead of their proven expertise) is the fact that they can handle and execute many admin tasks, main tasks mentioned here like:
- Developing your WhatsApp API account.
- Managing your Message templates.
- Approve your templates by the WhatsApp’s team, and more.
You can still do WhatsApp Marketing without a BSP (by using one from the many free bulk WhatsApp Senders). Anyhow, you’ll have to go with the account making and setup process alone, which can be daunting. Additionally, you won’t be able to depend on their expertise when it comes to controlling contact lists, building campaigns, getting templates approved, and so on.
You can check out – if the tools you are searching are listed as BSPs in Meta’s Partner Directory (Note that some are listed under the name of their parent company or subsidiary).
Factor #2: Use Cases and Abilities
WhatsApp is a multipurpose(versatile) tool that regularly acquires new features and updates. That’s why it’s necessary to understand its multiple use cases and select a solution that can support the ones you required.
The very popular use cases for WhatsApp are:
Forwarding promotional and transactional messages.
This can be as easy as nudging the same message to a lot of contacts — a process named Bulk WhatsApp Messaging or WhatsApp Broadcasting. Still, majority of the businesses need more than simple message-sending features. Rather, they need to make their messages as suitable as possible to the target audience to make the optimum use of their budget. That needs more advanced features like segmentation and personalization.
Sending real-time reminders and alerts.
These are contextual messages supporting businesses for driving more sales and improving the customer experience. For instance, these can be cart abandonment reminders / alerts about future, upcoming events (e.g., flights).
Answering customer questions.
Customers mostly reply to transactional messages with questions like “Where’s my order?” or “What is your refund policy?”. BSPs allows your support team answer directly in WhatsApp to make sure undisturbed customer engagement. Easier WhatsApp bulk message senders do not have this capability, so many of them divert to directing customers to another channel.
Using AI-powered chatbots for customer support.
Some BSPs provide chatbots that can analyze each customer query and send auto-replies to frequently asked questions (FAQs). This declines the load on live agents and gives them more time to emphasis on toughest tickets.
Conversational commerce.
This is the most updated and advanced capability, which gives customers explore products, add them to their shopping cart, raise questions, and check out — all without leaving the WhatsApp window. As it’s so unique, very less tools support this use case in actual. Implementing it can entirely change your customers’ shopping experience, leading to high rate of conversions and a higher AOV.
Factor #3: Other Native Channels
WhatsApp is normally one of various channels’ brands use to talk to their customers. If that’s the case for you, look for a solution that also helps other channels, like SMS, Facebook Messenger, email, and others.
In such a way, you can control all channels from one place and skip data silos instead of juggling tons of different logins and clubbing together systems via complex integrations. Additionally, some platforms that support various channels also have cross-channel marketing automation features.
This is necessary because it helps you create regular, individualized journeys through all touchpoints customers have with your brand — right from messaging channels like WhatsApp and SMS to your website and mobile app.
Top WhatsApp Business Tools
A list of some of the most popular WhatsApp Business tools in 2025 can be found below. With the aid of this list, you may choose which tools for WhatsApp are essential to the expansion of your company and incorporate it to enhance your workflow. These tools can be used by both SMEs and whatsapp for enterprise.
1. WhatsApp Commerce
Businesses can monitor and manage WhatsApp discussions across multiple devices and profiles using WebMaxy WhatsApp Commerce Shared Inbox service. This promotes better teamwork and guarantees that all of your clients’ issues are resolved smoothly. The shared inbox not only makes it possible to manage chats in a single window but may also assist your company in integrating WhatsApp talks with PipeDrive, Salesforce, and other services.
Features:
- Utilise a single screen to manage group and personal discussions.
- Chat labels and follow-up/reminder settings are both possible.
- Allows features for mass communications using CSV files.
Limitations:
- No Limitations found as such
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2. Gallabox
The greatest no-code WhatsApp chatbots available are those from Gallabox since they offer the highest level of automation and limitless customization. The USP of the business is developing interesting and captivating multilingual bots for particular business domains and goals. Apart from providing round-the-clock automated no-code chatbot help, the company also offers an excellent no-code workspace that handles all lead generating and customer support requirements.
Features:
- No-code multilingual chatbots with no setup costs.
- Aids in the minute creation of WhatsApp chatbots.
- Uses its special no-code WhatsApp workspaces to provide one-stop CRM support.
Limitations:
- Businesses may need some time to fully acclimate to the benefits of this new platform.
- All chats are assigned to the same user if no more users are introduced.
- There are few options for administering and integrating WhatsApp groups.
3. Wati
Businesses may fully manage client conversations using WhatsApp thanks to WATI.io’s outstanding support for WhatsApp Business integration. Additionally, the platform supports WhatsApp connection with a number of popular social media, chat, and CRM platforms.WATI’s unique selling proposition is its capacity to offer tailored WhatsApp API solutions to companies in a variety of industries, such as healthcare, real estate, and e-commerce.
Features:
- There is no setup cost for WhatsApp Business APIs.
- Gives users access to interactive buttons and rich media messaging.
- One platform to handle WhatsApp broadcasts, WhatsApp Template messages, and customer inquiries.
Limitations:
- The message dashboard and sorting feature, according to some users, are sluggish and don’t update instantly.
- Because it is not included in their membership, WATI adds its own branding to the chat widget.
- Some features, including webhooks, are not included in the basic plan.
4. Wappblaster
Leading WhatsApp marketing solution provider Wapp Blaster helps businesses with bulk messaging on WhatsApp. Businesses may construct target WhatsApp broadcast lists and send multilingual template messages with the automation platform. Its distinctive selling points are an anti-blocking algorithm for bulk WhatsApp chatting and an easy-to-use user interface.
Features:
- The capacity to message in multiple languages.
- Gives users access to interactive buttons and rich media messaging.
- One platform to handle WhatsApp broadcasts, template messages, and customer inquiries.
Limitations:
- There are no demographic filters or intricate reporting procedures.
- Unable to quickly correct typos and grammatical errors in messages that have already been sent.
- The bulk messaging process may take longer if you send high-quality images and videos.
5. Callbell
Callbell is a chat management solution provider that specialises in providing businesses with personalised WhatsApp chat widgets. The company assists companies in taking charge of client conversations by developing and integrating chat widgets into websites and other platforms. The company facilitates seamless client connections for businesses by offering WhatsApp chat management solutions.
Features:
- Installation of a free chat widget.
- Only the channels that businesses select in their plan are subject to fees from the company.
- The ability to carry on talks after the customer has left.
- Installing a widget is simple and quick.
Limitations:
- It may take some time for previous chats to load, and some may disappear entirely.
- Diminished capacity to deliver big files or voice communications.
- Absence of Google + integration
6. Outside Voice
Outside Voice is a firm that uses the WhatsApp API to produce premium surveys and structured data layouts. Through WhatsApp, the startup enables businesses to create focused text, voice, and video surveys and forms. They are able to obtain far deeper and more meaningful reactions from their clients as a result.
Features:
- The ability to use WhatsApp to conduct video surveys.
- Can be rapidly and simply implemented; mobile web is not required.
- Compiles all replies and displays them in a single window.
Limitations:
- There are less options for CRM/social media connection because it is a survey platform.
- Additionally, there aren’t many options for AI automation and insight production.
- Due to its response-based pricing structure, small businesses may find the company to be an expensive option.
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7. Userlike
Excellent WhatsApp integration chances for WordPress plugins are provided by Userlike. Businesses can quickly and simply include buttons, chatbots, forms, and other WhatsApp features into their WordPress websites by using Userlike. The business offers plugin programs tailored to each and every type of business.
Features:
- Helps CRM tools integrate so that there is a single communications solution.
- Provides help in creating chatbots that are multilingual.
- Offers possibilities for mobile phone use and integration.
Limitations:
- All-feature WhatsApp widgets are limited to the most expensive plan.
- There are few choices for advanced automation.
- It could take some time to get used to the UI because it is not very intuitive.
8. Remindax
Remindax, as its name suggests, is a well-known reminder tool that assists individuals and organisations in keeping track of their tasks, marking due dates, and setting alerts to ensure tasks are completed on time. Remindax will assist companies in sending their clients automated warnings and reminders using WhatsApp. Additionally, businesses can easily set up several personalised reminders.
Features:
- Configure customised automated alerts and reminders.
- Superb automation support for convenient reminder sending while on the road.
- Support for secure texting and compliance with GDPR.
Limitations:
- Restricted chances for generating insights and analytics.
- There aren’t many options for making large adjustments.
- A few customers have complained about the poor response times from customer service.
9. Eazybe
With the help of the EazyBe plugin, businesses may effortlessly conduct web conversations over WhatsApp with their consumers. Using this technology, companies may choose phone numbers and initiate chats right away with their clients. This enables companies to effectively create a tailored customer experience and establish an instant connection with their clients.
Features:
- Simple WhatsApp chats with just one click from your website.
- Facilitates communication between companies and clients without requiring the saving of mobile numbers.
- Simple to operate and assemble. gives out a free plan.
Limitations:
- Since it’s an extension, there aren’t many integration options.
- Minimal to nonexistent capacity for multilingual discourse.
- There are extremely few alternatives for data tracking and analytics.
Consequences of Using Several WhatsApp Business Tools
After reviewing a few of the most well-liked WhatsApp Business solutions and highlighting their advantages, you may feel pressured to select each one in an effort to boost your revenue. That is not recommended, though, as each tool has a certain use case, and it is ideal to select the ones that best fit your company’s needs. Selecting several WhatsApp marketing tools for business has numerous limits, which are as follows:
- It’s pricey – Several WhatsApp Business products need you to purchase a monthly or yearly subscription plan in order to utilize all of their features and services. It may become more costly as a result, particularly for small and medium-sized enterprises.
- It will be counterproductive and complicated – You won’t find it simple to handle several WhatsApp Business solutions or to decide which one to use based on its individual performance. Managing issues will also become problematic because your team would need to communicate with several vendors.
- They might conflict with one another – Some companies have observed that there could be conflicts arising from their multi-tool integration, making it difficult to share files, manage chats, and send out broadcast messages.
- A major lack of innovation may exist – Numerous organisations that have tried different WhatsApp Business products have reported that this is the result of not having had the opportunity to properly prepare and analyse their business needs and requirements. This suggests that it’s possible they’re still using antiquated equipment that’s hard to update. This could impede their development and possibly produce subpar outcomes.
With WebMaxy, You Can Automate Every Step of Your WhatsApp Business Process!
Go no further than WebMaxy if you’re searching for a straightforward yet highly efficient WhatsApp solution that may improve the organisation of your company’s operations and guarantee outstanding earnings!
Native connections with e-commerce systems like Zoho, Woo-commerce, and Shopify are available through WebMaxy WhatsApp Business Solution. Additionally, we provide market-specific WhatsApp chatbots that are tailored to each market’s requirements. At the moment, we assist the following industries: e-commerce, banking and finance, real estate, travel, and education. Contact us for more detailed information on various aspects or email is at info@webmaxy.co.
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FAQs
WhatsApp Business is a free app for small and medium businesses that helps them to interact with customers for business. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort, and quickly respond to messages. It’s also intended to feel and work just like WhatsApp Messenger. You can use it to do everything that you’re used to doing, from messaging to sending photos. WhatsApp Business is a free app for small to medium businesses to communicate with customers. It provides tools to help businesses
Top 10 WhatsApp Business Tools are WebMaxy WhatsApp Commerce, Wati, Gallabox, Wappblaster, Wappext, Callbell, Outside Voice, Userlike, Remindax and Easybe.
Using multiple WhatsApp Business tools can take to limitations like confusion in managing conversations, potential for duplicate customer interactions, lack of centralized data, difficulty tracking agent performance, no clear chat assignment, rising costs due to many subscriptions, and potential interference between different tools, becoming hard to manage customer interactions effectively across platforms.
Adam Wilson
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.
