Exploring the Benefits of WhatsApp Catalog Guide (2025)
In 2025, The global market has become more dynamic since its inception. Earlier people were not so familiar and sure about online orders and payments for online shopping, but today it has become the ‘way of life’ for them. Online buyers are growing remarkably making the global e-commerce projected sales to cross $5 trillion by the end of 2025, according to eMarketer data.
Apart from this, the popular messaging apps like WhatsApp have transformed from simple chat platforms to vital business tools. So, WhatsApp Marketing is everywhere today.
Adapting WhatsApp Catalog – the interesting way for product showcasing!
Right from its start, WhatsApp messaging platform has delivered more than just ‘chatting’. You can transfer information and communicate with each other through media sharing on WhatsApp platform.
WhatsApp has introduced the WhatsApp Catalog feature the best one for businesses want to grow online. Businesses can showcase their products or services easily, changing casual chats into prospective sales. This feature is not just an add-on one; it’s a game-changing trend.
The real beauty of WhatsApp Catalogue is it is available within the same WhatsApp chat or within a single window of WhatsApp.
For example, if you’re a local shop owner for a range of local jewelry items with a huge inventory, the WhatsApp Catalog offers a platform to display or showcase your offerings without any redirection for your customer to an external website or app.
In this blog we will be unfolding the curtain from the entire information about WhatsApp catalog inside the WhatsApp Catalog Guide.
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- Importance of WhatsApp Catalog
- About WhatsApp Catalog
- WhatsApp Catalog Vs Regular WhatsApp Chats
- Incredible Benefits of WhatsApp Catalog
- Benefits of Using WhatsApp Catalog for Business
- Tips for a Successful WhatsApp Catalog
- Guide to Set Up WhatsApp Catalog
- Connecting your WhatsApp Catalog with Our WhatsApp Business API Account
- Main Benefits of WhatsApp Catalog API
- Ordering Process for WhatsApp Catalog API
- Some Important Statistical Facts
- Disadvantages of WhatsApp Catalog
- Summing It Up…!
Shortcuts: ✂️
Importance of WhatsApp Catalog
Businesses are very particular about smart and friendly shopping experiences for the customers. For any item or service buying, customer need not to each time log in and log out. Else, this will become a tough task for every buyer.
Due to the present digital advancement, shopping has become the experience from browsing to buying in a single click via online shopping.
The WhatsApp Catalog helps in achieving just that. So, let us elaborate this inside the WhatsApp Catalog Guide.
So, as we move further by rolling out every stone from the world of WhatsApp Catalog, realize that this feature is a way of future for online shopping. Tools like WebMaxy offers valuable insights and support in utilizing WhatsApp’s power for business, with limitless opportunities!
With WebMaxy WhatsApp Commerce, you can easily manage your WhatsApp catalog and enjoy the benefits for your online business.
About WhatsApp Catalog
In the dynamic digital marketplace, standing out with unique way of presenting your products or services is a must. Start using the WhatsApp Catalog, a feature that’s transforming the way businesses interact with customers on the platform.
The WhatsApp Catalog serves as a virtual WhatsApp store for businesses. You can feel like browsing with a mini e-commerce site right within WhatsApp. It’s easy to refer to and use as compared to the website or another App. Is it the primary objective? To enable businesses, especially those without a dedicated website, to display their products or services in a visually appealing style and in the most organized manner.
This feature ensures that prospective customers can check and browse offerings without leaving the app.
In this WhatsApp Catalog Guide, we must know how far WhatsApp Catalog differs from regular WhatsApp chat here.
WhatsApp Catalog Vs Regular WhatsApp Chats
Both features are good for communication with the customer offering customer engagement, but with WhatsApp Catalog offers seamless shopping experience to the customers with highly engaging content.
| WhatsApp Catalog | Regular WhatsApp Chats |
|---|---|
| Organized displaying of products with images, prices, and descriptions | Mainly text-based with media sharing |
| Product-focused, allowing businesses to share specific items from the catalog directly in chats | Conversational, interactive |
| Designed for business displaying and customer browsing | Identical for one-on-one communication |
Incredible Benefits of WhatsApp Catalog
Refer below given benefits of WhatsApp Catalog:
- Simplified Shopping: You need not post too many images and texts to explain a product. But by using the WhatsApp Catalog, everything is possible to present neat and professionally sound, making it simple for customers to browse and select across choices.
- Developed Trust: A well-organized WhatsApp Catalog shows professionalism. It improves credibility in businesses, assuring customers that they’re buying from a legitimate source for their online shopping needs.
- Space and Cost-Efficient: WhatsApp catalog eliminates the need for costlier website setup or hosting. It provides a space-saving solution, especially good for small businesses and startups.
- Enriched User Experience: As per the official data, businesses using catalog features have seen more customer engagement. The feature is quite user–friendly and efficient.
- Smooth Integration with Chats: If you want to go for any product from catalog, it can be instantly shared in a WhatsApp chat, making further discussions and negotiations smooth.
The WhatsApp Catalog is not just an add-on feature. It’s a strategic tool designed for both businesses and customers in mind, ensuring a smooth, efficient, and enjoyable shopping experience.
As we move ahead in the digital landscape, these features show the future.
Benefits of Using WhatsApp Catalog for Business
In the competitive business scenario, using advanced tools gives an advantage over other players. WhatsApp Catalog is a game – winner.
Let’s find further how WhatsApp Catalog benefits businesses here:
1. Direct communication with customers
The feature of the WhatsApp Catalog is fast working. In the traditional e-commerce platforms, customer queries are mostly lost in email history, where WhatsApp offers real-time interactions.
- Instant Replies: Attain queries, offer recommendations, or resolve issues in real-time.
- Personal Touch: Direct chats enable businesses to offer tailor-made suggestions, refining the overall shopping experience.
2. Improved customer experience with visual product browsing
Visuals play a significant role in the online shopping journey, and the WhatsApp Catalog takes care of this.
- Clear Displays: High-quality images help customers have a clear view of what they are looking to purchase.
- Unified Platform: No need to change over between apps. Search, chat, and buy – all in a single place.
3. Improved trust through a verified business profile
Trust is the basis of any happy business-customer relationship. With a WhatsApp verified profile, businesses may likely to get a green badge of credibility.
- Authenticity: The badge indicates that WhatsApp has verified the business, developing customer confidence.
- Transparency: Verified profiles normally include vital business details, showing transparency and motivating trust.
4. Ease of sharing product details in chats
Explaining a product in simple text format only is a complex task to do. The WhatsApp Catalog eradicates this hassle.
- One-Tap Sharing:Instead of long descriptions, share product details with a single tap in the chat.
- Engaging Descriptions: Filled up with visuals and perfect descriptions, product sharing becomes a rich visual experience.
5. Simplified order management and tracking
Order management may be a tough task. With the WhatsApp Catalog, businesses can simplify this process.
- Centralized Queries: Manage orders, attend queries, and manage returns, all from a single platform.
- Real-time Updates: Offers customers with real-time order updates, from order processing to delivery, ensuring they’re always in the loop.
The WhatsApp Catalog is not just a normal feature. It’s a comprehensive solution that describes multiple facets of business operations, right from customer engagement to order management.
As businesses always look for new ways to improve customer experience and simplify operations, this feature is unique in efficiency and effectiveness.
Grab it, optimize it, and watch your business click!
Tips for a Successful WhatsApp Catalog
Leveraging the full potential of the WhatsApp Catalog needs more than just setting it up. It’s true power is unzipped when used with perfection and strategy.
Let’s list down some expert tips that can elevate your WhatsApp catalog from good to outstanding level, making sure to multiply your business opportunities.
1. Use high-quality images and detailed product descriptions
Visual appeal is prime. Your WhatsApp Catalog is your online digital store, and it needs to captivate you at first glance.
Crispy Images: Ensure images are clear, well-defined, and display the product from multiple angles. The picture says many words!
Engaging Descriptions: Do not use normal descriptions. Mark unique selling points, material details, and any other value-driven information with context.
2. Regularly update the catalog to showcase new arrivals or offers
An inactive catalog can lead to lowering the customer interest. Keep the customer excitement alive!
- New Arrivals: Keep on adding new products regularly to keep the catalog fresh and interesting.
- Special Offers: Provide discounts, promotions, or limited time offers to create urgency and sales.
- Engage with customers: Prompt responses, share promotions, and collect feedback.
3. Active engagement to change a prospective lead into a loyal customer
Check out below suggestions for active engagement.
- Be Responsible: Target for prompt query resolutions. A rapid reply can be the difference between a sale and a lost opportunity.
- Updates Sharing: Update customers about current promotions, sales, or any new product addition to the catalog.
- Feedback Loop: Inspire customers to share their catalog experience. It’s the right way for ongoing improvement.
4. Integrate payment methods for smooth transactions
A smooth shopping experience always has a hassle-free WhatsApp payment process.
- Many Options: Provide a variety of payment methods – credit/debit cards, digital wallets, etc.
- Security: Make sure that customers’ payment details are secure. It’s a vital trust-building step. It wins customer confidence and faith in your business brand.
5. Promote your WhatsApp catalog on other social media platforms
Expand your reach by leveraging the power of cross-platform promotion.
- Shareable Links: Create shareable WhatsApp Catalog links and post them on platforms like Facebook, Instagram, and LinkedIn.
- Engaging Posts: Create posts boosting the catalog features like efficiency and simplicity to shop using it. Add customer testimonials or user reviews for more credibility.
As the WhatsApp Catalog offers a result-driven platform for businesses, its true value is realized via its strategic use.
With these expert tips, you can easily optimize your catalog, making sure it’s not just a product showcase but an efficient tool for driving engagement, trust, and sales.
So, excel your strategies and make the most of this digital game – changing feature from WhatsApp!
At WebMaxy WhatsApp Commerce, we help you in setting up and managing your WhatsApp Catalog effectively.
Guide to Set Up WhatsApp Catalog
The WhatsApp Catalog is not just a feature; but a makeover tool for businesses. Let us follow these features one by one here.
1. Starting with a WhatsApp Business account
Initially, you need to have a WhatsApp Business account before working with the catalog. Then, follow below steps for setting up:
- Download the App: Refer to your app store and download the WhatsApp Business app.
- Register Your Number: Use a unique phone number, mostly one dedicated to your business. This will be your prime contact.
- Complete Your Profile: Fill up essential business details like name, address, and description. Please note that this is your digital business card. Make it worth it!
2. Accessing the WhatsApp Catalog feature on the app
Once your business account is set:
- Open WhatsApp Business.
- Click on the three dots (options) in the top right corner.
- Select ‘Business tools’ and then choose ‘Catalog’.
- Adding products or services to the WhatsApp Catalog.
- Within the ‘Catalog’ section, tap on the ‘+’ icon.
- Upload a clear image of the product/service.
- Select ‘Add product or service’.
- Fill in the name, price, and other relevant details.
3. Customizing product details: Images, descriptions, prices, and links
Now, let’s check the details:
➤ Images: You can upload lots of images to give a complete view of your product. Make sure they are clear and showcase different angles.
➤ Descriptions: Write precise, engaging descriptions. Highlight the USPs and keep it to the point.
➤ Prices: Make sure you input accurate prices. You can include discounted prices, if applicable.
➤ Links: If you have a dedicated product page on your website or other platform, add the WhatsApp link. This offers an avenue for customers looking for more in-depth information.
4. Organizing and managing your WhatsApp Catalog
As your product range grows, organization becomes vital:
➤ Categories: If the app enables in the future, categorize your products (e.g., ‘Men’s Wear’, ‘Accessories’).
➤ Availability Status: Regularly update the availability status of products. If something’s out of stock, mark it.
➤ Regular Updates: Just as you would update a physical store, your WhatsApp Catalog needs regular refreshing.
➤ Add new arrivals, remove discontinued old products, and update prices, whenever needed.
➤ Feedback Loop: Motivate customers to submit their valuable feedback on the catalog experience. This will give insights into potential areas of improvement.
5. Sharing with your customers
Upon creation of WhatsApp catalog, sharing that one with your customers is an easy task.
Check out here:
- Open WhatsApp Business App.
- Open a chat with a customer or create a new chat.
- Select on the “+” icon next to the message input box.
- Select “Catalog” from the menu.
- Select the desired category or browse through your complete catalog.
- Click on the product(s) you want to share.
- Add a personalized message, if required.
- Hit the send button, and the catalog will be shared with your customer.
Connecting your WhatsApp Catalog with Our WhatsApp Business API Account
With WebMaxy WhatsApp Commerce, you can connect your WhatsApp Catalog with your WhatsApp Business API account.
You can follow below given steps:
- Go to WhatsApp Accounts in your Business Settings.
- Select your WhatsApp Account.
- Click on ‘Settings’.
- Then, choose ‘WhatsApp Manager’.
- Next, On the Left Menu Panel, select the option ‘Catalogue’.
- Then, click on the Button ‘Choose A Catalogue’.
- Then select the Catalogue, which you want to connect to your WhatsApp Business API account.
- And click on ‘Connect Catalogue’.
Main Benefits of WhatsApp Catalog API
There are various benefits of making a WhatsApp Catalog using WhatsApp API, like mentioned herewith:
- Auto import facility for your product data if your inventory is on other platforms, from other apps (i.e. Shopify or BigCommerce or Meta Pixel) if you want to upload your product data from your website.
- Auto data import facility is available via spreadsheets like Google Sheets or Microsoft Excel Sheets.
- Several extended fields to show more information about the products in your store like Sale Price, Category, Condition, Status, Availability, Brand, etc.
- Advanced features like QR codes to scan and immediate search of product information.
Ordering Process for WhatsApp Catalog API
The ordering process for WhatsApp Catalog API seems to be identical with process of WhatsApp Catalog for WhatsApp Business accounts –
- Customer begins a conversation with the business account querying about product details and availability. Or may open the business account’s profile and starts browsing the catalog.
- In case the customer is not known about the business product catalog, the company account can send them the catalog. It will be the entire product catalog or specific products relative to the inquiry.
- Customer goes for the product catalog, searches it, and checks for the product details to know whether it is in line with their requirements.
- If the catalog’s products suit their needs, they add them to their shopping carts and give it to the seller’s WhatsApp account.
Create a WhatsApp Catalog for WhatsApp API in just 4 Steps
There are mainly 4 steps to create a WhatsApp Catalog in WhatsApp API or WhatsApp Business API based systems.
- Design a WhatsApp Shopping Catalog on Meta Commerce Manager.
- Deploy the created WhatsApp Catalog to the WhatsApp Business account (WhatsApp Business API)
- Write the code of the catalog API to activate it to send one or multi product messages to the customers. A-product messages include only a single product from your catalog. And multi-product messages may include up to 30 items from your inventory must be sent to the customer.
- Collect replies from the customers using Webhooks. Please note, if you are located out of India, you must obey the Indian e-commerce laws before the authorised use of WhatsApp API as an authorised, regular user.
Some Important Statistical Facts
According to official data of WhatsApp, businesses utilizing the catalog feature have observed a remarkable uptick in customer interactions and conversions. It’s not just about displaying products but, it’s about telling success stories, making relationships, and building a brand legacy.
Still, any one tool is worth only when it is used strategically. Here platforms like WebMaxy WhatsApp Commerce comes into action, offering the insights, features, and expertise to change the catalog from just a product display to a dynamic sales powerhouse.
For businesses on the verge of digital transformation, the time to leap is coming now.
The WhatsApp Catalog provides a good opportunity to not just adapt but to lead ahead towards growth, but to thrive.
Connecting with it means connecting with a future where business goals are expanded, where customer connections are deeper, and where every chat comes up as a promise of a long-lasting relationship.
Disadvantages of WhatsApp Catalog
While WhatsApp Catalogs are supporting tools to any business owner’s toolkit, they have certain disadvantages, like –
- The WhatsApp Catalog can only list total 500 maximum products and/or services
- Auto addition of products or services is not possible yet, but manual addition of a huge range of products take a remarkable time period.
- Controlling a big inventory across multiple platforms can become complex one because of this limitation.
- Updates related to product information, like pricing or availability status, must be done manually, maximizing the risk of issues and irregularities. This lack of automation can hamper scalability and seamless catalog management for businesses with large product offerings.
Summing It Up…!
It’s well defined now that the WhatsApp Catalog isn’t merely a feature—it’s a revolution in the arena of digital commerce. In the modern shopping era, where quick actions, engagement, and trust are prime. This tool emerges as a new pillar for businesses, guiding them towards hidden territories of growth and customer experience. In this WhatsApp Catalog Guide, we have justified the role of WhatsApp Catalog here.
The digital age needs innovation. Shopping habits have evolved, with customers seeking smooth experiences, personalized interactions, and genuine brand connectivity. The WhatsApp Catalog stands at this junction, colliding businesses and customers in ways that were once deemed futuristic.
For more details, you can connect with us on: info@webmaxy.co.
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Frequently Asked Questions
A WhatsApp Catalog is a feature available with the WhatsApp Business app. This feature enables businesses to show and share their products and services within the app. It acts as a digital store, allowing customers to search through products, check out their prices, referring their descriptions, and images without leaving the WhatsApp chat.
WebMaxy WhatsApp Commerce helps in linking your WhatsApp Catalog with your existing WhatsApp Business Account.
Certainly. The WhatsApp Catalog feature is free with the WhatsApp Business app. It’s one of the tools by WhatsApp useful to help out small and medium-sized businesses to connect and interact with their customers effectively. Addition to this, WebMaxy WhatsApp Commerce platform helps with integration support with advance features and supports in improving the customer engagement to raise the sales.
It is simple to create a product catalog on WhatsApp if you’re using the WhatsApp Business app. This feature is mainly designed for businesses to display their products and services. WebMaxy WhatsApp Commerce shares expertise along with WhatsApp Catalog Guide for the optimum usage of WhatsApp Catalog feature.
Adam Wilson
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.