The Inside Story of WhatsApp for Fashion Industry 

The rise of eCommerce on the global canvas is still going ‘high’ because of the rate of digitization across the globe. In eCommerce, the ever-evolving sector is the fashion and apparel industry segment. The fashion sector has a current value of $775 billion, expect to pass $1.2 trillion by 2025 end. 

The reason behind this is many fashion and apparel brands are using social media platforms aggressively for their branding and online business. A normal social media user spends 15% of his time browsing online. 

Also, social media, especially the WhatsApp platform, has a great message opening rate with a global base of users. The ultimate crossing is 2 billion.  

So, WhatsApp is the ultimate channel for advertising and marketing for fashion brands. By using WhatsApp for fashion, brands can contact, discuss, and show their product range to various buyers via WhatsApp. 

You can also make a WhatsApp group for selling clothes.  

The tough and endless competition on other conventional advertising channels has made many fashion brands move to social media platforms and preferably to WhatsApp Marketing.  

In this blog, we are unfolding the inside outs of WhatsApp for fashion and apparel brands. So, let us discuss this in brief here. 

Reasons for Using WhatsApp Marketing for Fashion  

Let us discuss the reasons here one after the other. 

1. Outshine Your Competitors  

The competition for fashion and apparel brands is increasing on conventional marketing channels. So, to stand out in a crowded market space, fashion brands have to explore other channels.  

WhatsApp provides a splendid opportunity to catch up with customers spending almost 20 hours per month on it, and one can catch them up with personalized conversation, too. 

The message opening rate is almost 98% on WhatsApp, so this is another reason to grab customers with your effective WhatsApp messaging.  

By utilizing this power of WhatsApp, fashion and apparel brands can distinctly display themselves and earn a competitive edge. With the help of an AI logo generator, fashion and apparel brands can streamline the logo design process and maintain consistency across their branding efforts. 

2. Handle the High Cost of Advertising  

Advertising costs on traditional channels are ever rising. Platforms like Meta and Instagram have raised their CPM (cost per thousand) by 61% and 23% YOY respectively. This means that fashion and apparel brands will now have to spend some dollars more to acquire the same number of customers.  

The advertising cost for the same purpose on WhatsApp is 70% lower than traditional channels and drives higher customer engagement.  

3. Build Personal Relationships with Customers  

Many fraud incidents have occurred in the online fashion industry. So, customers hardly trust while buying. It has become tough for brands to make an online sale with advertisements.  

So, to create trust and develop a personal relationship with customers is a must. Customers prefer to buy from brands that are in conversation with them. 

Leveraging the features of WhatsApp Business API like WhatsApp broadcast lists, WhatsApp chatbots, and automation, fashion and apparel brands can interact with their customers consistently. This one-on-one(personalized) conversation will lead to better relationships, generating more sales.  

4. Leverage the High Engagement Rate of WhatsApp  

On the other social media channels, there is a drop in the engagement rate. Users do not wish to interact with the promotional content of various fashion brands. So, this lowers the online sales of brands. 

The WhatsApp platform overcomes this issue.  

5. Solve the SKU puzzle  

Fashion and apparel brands have many SKUs, which makes searching for a specific product a tedious task. With WhatsApp Business API’s automation and AI feature, you can make the search smooth for customers to locate each product of yours without leaving the same WhatsApp chat. 

 6. Improve Browsing Experience  

Fashion and apparel brands grow on visual appeal. Customers always prefer to buy a good-looking, highly aesthetic product. 

But initially, your product must be visible to the customers. Using the WhatsApp Catalogue feature, you can give a great visual experience to your customers. This makes it easy for them to browse products and buy directly through WhatsApp.  

7. Offer a Better Post-purchase Experience   

Fashion and apparel brands, as compared to other brands, experience a higher rate of post-purchase requests. 

WhatsApp Business API enables fashion brands to automate these requests. This is the best way to handle post-purchase requests for customers. Their queries are solved faster, which leads to a higher satisfaction rate.   

WhatsApp for Customer Acquisition for Fashion Brands 

The fashion and apparel industry shows off a loyal customer base with pride. Brands always deliver new fashions and trends, and customers follow them.  

The industry scenario turned upside down during the Corona period. The situation compelled fashion brands to search for economical alternatives to brick-and-mortar stores. This led to a tremendous rise in competition in the fashion eCommerce arena.  

Due to ever saturating online marketspace for the fashion industry, selling clothes online has become the toughest task today.  

Just check out here, how WhatsApp Marketing creates wonders for fashion and apparel brands for online selling. 

1. Run CTWA Ads   

These are advertisements redirecting users to a WhatsApp chat with the business when clicked. The idea behind these ‘Click to WhatsApp Ads’ ads is to offer a personalized and direct communication channel with prospective customers.  

Fashion brands can insert these ads on social media platforms like Facebook and Instagram to redirect customers to a WhatsApp chat with them. Upon getting to a WhatsApp chat, customers can any time ask the information and receive a reply instantly. 

The use of CTWA information is to get to know about customers’ sizes, interests, preferences, etc. This information will help in suggesting relevant product recommendations to the customers.

Example Template:  

‍Hi [Name], 

‍Thanks for showing interest in our brand. We’re grateful to have you here and would love to serve you.  

‍Can you tell us more about your style preferences? We’d love to help you find the perfect outfit.  

‍Happy Buying! 

2. Use WhatsApp Catalog 

Fashion brands have the real potential to reach out to a large audience on WhatsApp.  

More than 40 million users are referring to WhatsApp Business Catalogs. WhatsApp Catalogs is a facility to display your products and services to customers. WhatsApp Catalog displays images, prices, and product descriptions. This makes it easy for customers to search or browse and purchase a desired product or service.  

Order placement is possible from the WhatsApp Catalog. This makes the shopping experience more comfortable for customers. This may make them most likely to return to your brand for their future purchases. 

Example Template:  

‍Hi [Name], 

‍Check out our latest fashion collection here! 

‍From kid’s outfits to must-have accessories, we have all you need to scale up your style. 

‍Let us know if you have any queries or want to place an order. 

3. Use WhatsApp Broadcasts to Develop the Desire to Purchase   

WhatsApp’s broadcast feature enables brands to send a single message to many recipients simultaneously. The feature is very suitable for fashion and apparel brands that expect to send the same message to various customer segments.  

As a fashion brand, you can use WhatsApp broadcasts to share the current discount offer running on your products, promote the new collection, share celebrity-preferred collections, and much more.  

Example Template: 

‍The Latest Trend Alert! 

‍Hi [Name], 

‍Be ready to turn heads with the latest fashion trends! Our ongoing collection is inspired by [celebrity name] and is a must-have. 

‍Check it out and order now! 

4. WhatsApp Broadcasts to Mark Top-Selling Items  

Fashion brands may use WhatsApp broadcasts to promote their top-selling products, creating buzz and temptation among customers to make an instant purchase. 

This drives more sales, as customers are more likely to purchase products with success. 

‍Example Template: 

‍Hi [Name], 

‍Are you looking for the most favorite item of the season?  

Our [product name] has been a grand success among fashion lovers, and it’s easy to see why. 

‍Don’t miss out on this top-selling item. Book yours today! 

‍Thanks, 

[Brand name] 

WhatsApp for Abandoned Cart Recovery in Fashion  

The fashion industry experiences one of the highest cart abandonment rates, around 70 percent approximately. Cart abandonment is a big issue for fashion brands, and let’s see how WhatsApp marketing can help.  

1. Send a Reminder 

There are many customers (up to 60%) who add their cart when they visit your website for shopping, but they are there only for browsing.  

In this, you can send a reminder message with some extra information about the product and a discount coupon (if possible) to give them a push to buy the product. This will inspire them to complete their pending purchase with some benefits offered now.‍ 

Example Template:  

‍Hi [Name], 

‍Did you forget some fashion essentials in your cart? Because we’re sure that your wardrobe is missing a new fashion. 

‍We’re offering a special discount for the items you left behind. Use code [DISCOUNT CODE] to save on your purchase. 

‍Don’t let this opportunity slip through your fingers. Complete your purchase and make your wardrobe complete. 

‍Cheers, 

[Brand Name]  

2. Share a Photo Gallery with Customers  

Brands utilize WhatsApp broadcasts wonderfully, but only some use all features like sending an attachment, etc. 

Many customers abandon their cart, due to confusion and non-satisfaction with the product’s suitability. Almost around 30% of the customers do not complete their purchase journey for this reason. 

You can create a photo gallery filled with stunning pictures of the product and customer testimonies to ensure that your product is worth buying.  

In the photo gallery, you can use user-generated content as customers find them more reliable than the images shared by brands. 

‍Example Template:  

‍Hey [Customer Name], 

‍We hope this message finds you well! We noticed that you left some items in your cart, and we understand the dilemma of purchasing without seeing how the product looks in real life.  

That’s why we’re reaching out to you with our brand-new photo gallery! 

Our photo gallery is filled with stunning images of our products and testimonials from happy customers. They have already fallen in love with our style.  

And, to have a great deal, we’re offering an [insert discount code] for all items in your cart. 

‍So go ahead and pick up your item. And remember to use your discount code before checking out! 

‍Best regards, 

[Your Brand] 

3. Offer Shopping Support 

The big reason people abandon their carts is the uncertainty about products and the lack of knowledge about the brand. As per the Bolt report, 35% of customers abandon their carts because of quality concerns and clarification needs about the product’s fit.  

You can use WhatsApp to offer shopping support to your customers. This includes clearing doubts about sizes, fit, the material of the products, etc.  

Apart from driving sales, offering purchase helps also customers feel valued. Then, they will be loyal for a long time. 

‍Example Template:  

‍Hi [Name], 

‍We noticed that you left some amazing fashion finds in your cart. Did you forget something? 

‍If there’s anything you’d like to ask about the items you left, just give us a call. We’re available to help make your shopping experience easier. 

‍Don’t let those fashions slip away. We’ll be waiting for your reply. 

‍Happy Shopping! 

[Brand Name]  

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Utilize WhatsApp for Retention in Fashion 

Retention is essential for fashion brands. It helps create brand loyalty and enables brands to have long-term relationships with customers. 

Fashion brands can depend on new customer acquisition. Retention of old customers is equally valuable. Customers give feedback about products regularly to keep the brand value, trust, and reliability intact. They help with product improvements. 

Let’s elaborate here – how fashion brands can try WhatsApp marketing for customer retention.  

1. Share Order Tracking Details  

Having customers aware of their order status is a way to offer a better post-purchase experience.  

When you send tracking information through WhatsApp, it reaches them quickly. And more importantly, it provides customers with a single place to view the latest updates on their orders. 

Fashion brands can also automate a tracking message template in Whatsapp Business API, to save time.  

WhatsApp has the facility to provide customers personalized updates, when their order is out for delivery or when it has been delivered.  

This gives peace to your customers, improving your brand’s reliability and trust. 

‍Example Template: 

‍Dear [Customer Name], 

‍Hey! Your order with ID[Order #] is now [Order Status]. 

‍[Order Status Details]:  

‍[If Out for Delivery] – Your order is on its way and should arrive today. Our delivery agent will contact you shortly to confirm the delivery.  

‍[If Delivered] – Your order has been successfully delivered. We hope you are enjoying your purchase. 

‍You can track the latest updates on your order through the following link: [Insert Tracking Link]. 

‍If you have any questions or issues, please do not hesitate to reach out to us.  

‍Thank you for choosing [Brand Name]. 

‍Best regards, 

[Brand Name]  

Customer Service Team  

2. Expect Customer Feedback on WhatsApp  

WhatsApp helps with customer feedback through surveys, polls, and comments. This feedback can help product improvements and the customer experience you offer.  

Your customers will appreciate this, as you’re taking their opinion to improve their experience with the brand.   

‍Example Template:  

‍Dear [Customer Name], 

‍Thank you for selecting [Brand Name] for your recent purchase. We value your feedback and would like to know about your experience with our products and services. 

‍Your feedback will help us improve our offerings and offer a better shopping experience for you. Please take a few moments to share your thoughts about us. 

‍Submit your feedback here: [Insert link] 

‍Best regards, 

[Brand Name] 

3. Send Personalized Product Recommendations  

Customers who receive personalized recommendations on the basis of their preferences are possible to repeat purchases. They feel ‘special’ and ‘considered’. 

Also, fashion brands may analyze customer purchase history, browsing styles and preferences to suggest relevant, targeted recommendations. ‍ 

Example Template:  

‍Dear [Customer Name], 

‍Based on your recent purchases and interest, we understand you might be interested in [Product Name]. 

‍[Product Name] is a [insert product details and features]. This product would be a perfect match for you and your style. 

‍Explore this and more recommended products here: [Insert Product Link]. 

‍Let us know if you have any queries or if there’s anything else we can help with.  

‍Best regards, 

[Brand Name]  

4. Send Broadcasts Matching Preferences 

Making and sending WhatsApp campaigns meeting your customers’ needs can help you increase their visits to your store. This will make them feel special, you will have loyal customers.  

You can also create WhatsApp campaigns for your customer’s location, age, and gender.  

For example, you can create a campaign specifically for ladies in a particular region, who may be interested in the latest trends. This will help you target the right customers and improve your chances of getting a positive reply. 

By understanding your customers’ needs, you can develop effective WhatsApp campaigns to support you in building relationships and customer retention.  

This will result in improved sales and good customer experience.  

‍Example Template:  

‍Hello [Customer Name], 

‍We wanted to share some exciting news with you. We have new arrivals you might be interested in. 

‍You can check out these new arrivals and upcoming sales by clicking on the following link: [Insert Product Link or Sale Information]. 

‍We hope to see you soon and assist you with any shopping needs you may have. 

‍See you!  

[Brand Name] 

5. Easy returns, exchanges and refunds ‍ 

The fashion and apparel industry experiences the highest number of post-purchase requests. From order cancellations, returns, and refunds, consumers expect to have an easy way out of the purchases they make with the brand. 

A suitable process is required to make returns, refunds, and exchange of product for the customer. A tough or tedious process will force them not to go for the same brand again next time.  

With solutions like WebMaxy WhatsApp Commerce, fashion and apparel brands can automate their entire process right from the beginning of someone’s request. 

WhatsApp for Customer Engagement in Fashion 

Engaging customers is vital for the success of fashion and apparel brands. It develops relationships that encourage loyalty, trust, and brand recognition.  

Customer engagement supports fashion brands to know their customers’ demand and choices to raise product offerings, marketing campaigns, and remaining business aspects. 

Let’s brief on how fashion brands can use WhatsApp Marketing for customer engagement.  

1. Send Newsletters as WhatsApp Broadcast  

Regular sending of newsletters with updates is a good way to keep your customers updated about your latest fashions.  

WhatsApp is the right way to share images and updates about fresh collections, discounts, and other information with customers.  

Make a WhatsApp Broadcast list and add your customers to it. Then, you have to send a message to the list. This may include images, descriptions, and other relevant information. This will keep your customers informed or updated with the latest fashion and apparel. 

By regularly sending newsletter updates on WhatsApp, you can keep your customers engaged and curious about your store.  

‍Example Template:  

Hi [Name], 

Check out our latest fashion collection [mention collection name]! You’re going to love it.  

[Insert Link] 

Enjoy [mention discount percentage/offer details] on new arrivals. Visit our website [insert website link] to shop now. 

Best regards, 

[Brand Name] 

2. Share Photo Gallery to Keep Them Engaged  

As we know, WhatsApp offers a great way to share the Photo Gallery of your latest collection with prospective customers. You can easily attach a PDF or video file to the broadcast message and send it with the message to your contacts.  

Ensure to keep your photo gallery visually appealing. You must include high-quality images and videos that will showcase your fashion line in the ultimate way possible and also add relevant links to your website or social media channels.  

Highlight and include user-generated content and ask customers to share images on social media to get featured. It’ll be an exciting engagement activity.  

‍Example Template:  

‍Hello [Customer Name], 

‍Check out our latest collection Photo Gallery! Have a glimpse of our latest fashion and apparel [insert collection name]. Explore new styles, colors, and designs. 

‍Attached is a [PDF/Video] Photo Gallery for your convenience. You can also visit our website [insert website link] to explore more. 

‍Share your favorite looks with us on social media and get a chance to be featured!  

Use the hashtag [insert brand hashtag]. 

‍Best regards, 

[Brand Name] 

3. Run Contests and Conduct Polls  

Conducting contests and polls is a good way to engage followers and try to connect them to your brand.  

Fashion and apparel businesses can have a photo contest where followers post their best outfit of the day with your brand. You can use WhatsApp’s poll feature to create and send polls to followers for voting on styles and trends.  

Declare the results through the broadcast list or in the newsletter and thank them for participating.  

This will help in building strong relationships with followers, creating engagement, and understanding their preferences for making better strategies.   

‍Example Template:  

‍Dear [Customer Name], 

‍[Brand Name] values your feedback and would like to engage with you funnily and interactively. And we’re excited to announce our latest fashion contest, where you can show off your style and share your fashion preferences. 

Here’s how to participate: 

Thank you for your continued support. Can’t wait to see your entries! 

‍Best regards, 

[Brand Name]  

Conclusion   

As of now, you know all about WhatsApp for Fashion and can use WhatsApp marketing to make your business a success. There are various ways to use WhatsApp in the fashion industry. All you have to do a start. You can start your campaign with WhatsApp Business API by using the above-mentioned process pointers as an initial point. You may experiment and optimize the campaigns to find the best for you.  

As the world is now run by AI-powered tools, you may require automation at every step of all processes without any manual effort. 

With WebMaxy’s innovative features and WhatsApp Automation capabilities, you can automate the workflow and replies to make an effective campaign.  

To learn more about WhatsApp automation and online selling, you can contact us or write to us at info@webmaxy.co We are happy to serve you always! 

Frequently Asked Questions