Setting Up WhatsApp Marketing Campaign with WebMaxy
WhatsApp is one of the leading messaging applications with business integrated features reaching an audience of over two billion people worldwide. You can configure and run marketing campaigns using this app all over the world. In this blog article, we are unleashing all the insights about setting up a WhatsApp Marketing Campaign with WebMaxy.
Well, a marketing campaign acts as a ‘catalyst’ for every business in its growth journey.
Every marketing campaign is an investment for the future for a business. A WhatsApp Marketing Campaign creates a significant impact on the lead generation for a business in less time due to the larger user base and features oriented to the business. WhatsApp Marketing Campaign helps identify your target audience, for a given area and fulfill the given objective.
So, let us dive deep further to know exciting things about WhatsApp marketing Campaign and its vital role in the growth of a business.
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How Can WhatsApp Marketing Campaign Improve Your Business?
WhatsApp Marketing Campaign has numerous benefits, that are outlined here:
1. Global reach
The reach of WhatsApp is across the globe and rising to more than 2.5 billion users now.
You can generate a beautiful, media rich message in the eastern corner of the world and it will reach the western corner of the world to your target audience within a few moments. They will reply with their intent to buy for the product or service. This is the wonder of WhatsApp!
A Painting artist from Europe can demonstrate his expertise via WhatsApp through media files like PDFs and videos etc. To sell his creative work across any corner of the world, to people interested in buying his artistic pieces via WhatsApp. He can also do a WhatsApp Marketing Campaign for a particular demography for identifying and targeting his audience.
2. High Message Opening Rate
WhatsApp messages have a great open rate of up to 98%, surpassing email marketing’s average message opening rate of 21.33%. This simply means your message is guaranteed to be watched or reviewed by your audience.
3. Increased Customer Satisfaction
WhatsApp’s 24/7 availability feature enables businesses to offer quick, suitable customer service, leading to higher customer satisfaction rates.
For instance, a restaurant chain could use WhatsApp to manage guest inquiries, room service requests, and check-ins. Or a college can handle all incoming student queries and assist them select the best courses based on their interests, aptitudes and talents—all in some steps / a few clicks to automate your messages.
This instant responsiveness resolves problems rapidly and displays to customers that their requirements are a top priority.
4. High User Engagement
With platforms such as WebMaxy, businesses can use this high engagement to craft the most engaging and interactive campaigns.
For instance, a reputable, growing fashion brand could send exclusive (or time-sensitive) product previews of new collections. This level of engagement keeps customers engaged and makes them interested. This builds a community sense around your brand.
The average WhatsApp user on Android consumes 33.5 minutes every day on the app.
5. More Conversions
So, a beauty brand, instead of sending generic recommendations, sends you a personalized skincare routine based on what you’ve purchased before. This will make you inspired or motivated to go for more things from the same brand, due to the trust building service offered to you.
Also, rather than scrolling via dull text descriptions—you can explore a full-on visual experience.
Personalized messages full of rich media usage on WhatsApp is the ultimate success chemistry for brands expecting to boost sales and keep customers hooked on platforms like WhatsApp.
Set Up Your WhatsApp Marketing Campaign with WebMaxy
Login to WebMaxy and Navigation:
Once you logged in WebMaxy, you will be taken over to / diverted to the Dashboard.
1. Create an Audience List:
➤ Please refer to Audience and select the List option.
➤ You will navigate to the Audience List page.
➤ On the right-hand side, Click the ‘ADD’ button.
➤ Enter the list name and click on the Save button.
➤ Click on the newly created list name and select the Add Contact functionality.
2. You can select the option to create a list from below given option types:
➤ Add contact manually
➤ Import contact using CSV
➤ Select from existing contacts
Select any suitable option from the above list and proceed further.
3. Create a WhatsApp Campaign:
➤ Go to the WhatsApp Campaign section.
➤ Click on the Add button on the right-side corner.
➤ Enter the campaign name.
➤ Select a template from the dropdown list (only active templates will be shown).
➤ Select the Audience List to which you want to send campaign messages.
➤ Select the attributes that are included in the template relative to user details.
➤ If no attributes are needed, proceed to the next step.
4. Choose how to run the campaign:
➤ You can use Post Now or Schedule as per your campaign requirements.
➤ You can click on the Post Now button on the right-side corner to run the campaign instantly.
➤ You will be redirected to the Campaign List page.
➤ Click on your campaign to check the campaign details.
End Summary
Here you have seen how to set up WhatsApp Marketing Campaign with WebMaxy platform. We can help you in setting up an exciting WhatsApp marketing Campaign that will yield outstanding results for your business. Above all, you are aware of the ultimate benefits of WhatsApp Campaign.
By following the standard practices and regulations (policies) of the platform, it is tedious to use WhatsApp Marketing in a strategic way. The creation of impressive marketing content, the division of customers into groups. The application of modern-day technology is some of the ways through which businesses have been able to raise the bar of their marketing campaigns and the funds spent per campaign directed towards sales maximization.
Well, It is businesses involved in WhatsApp Marketing to keep abreast with the development because WhatsApp is a dynamic app.
To make highly engaging, result-driven WhatsApp Marketing Campaigns, mail to us at: info@webmaxy.co.
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Frequently Asked Questions
Gaining the interest of an increasing number of customers relies on the level of value you provide and the effectiveness of your engagement with them. From the beginning, you may prioritize building a relationship with them rather than merely completing a transaction.
All this is achievable with WhatsApp business provider tools like WebMaxy. From WhatsApp flows, broadcast messages, click-to-WhatsApp ads, WhatsApp chatbots and QR codes—there are various methods to generate need and keep them engaged.
Some tips to attract more customers on WhatsApp are as follows:
– Share more engaging and valuable content.
– Focus on solving customers’ pain points / challenges and not just selling to them.
– Make sure that your content is creative and distinct from the crowd.
– Offer doable strategies, tips and tricks that would be helpful for your (prospective) customers.
– Use amazing images, visuals and many forms of rich media.
– Segment your audience and personalize messages based on their choices.
– Provide exclusive deals and promotions.
– Collect feedback via interactive polls and surveys.
– Don’t overwhelm them with messages and be tactful of the frequency with which you send them messages.
If you are already having a WhatsApp Business API account, here are the ways to boost your leads:
– Insert a WhatsApp icon to your website and social media profiles.
– Insert a WhatsApp icon or embedded links in email signatures.
– Apply QR codes on websites, business cards, or printed materials.
– Launch limited time offers and exclusive deals via WhatsApp.
– Prepare a message broadcast list to inform customers about promotions.
– Run click-to-WhatsApp ads (for Instagram and Facebook).
– Inspire user-generated content by asking customers to share photos or testimonials via WhatsApp.
– Integrate WhatsApp numbers in all customer touchpoints, like receipts and surveys.
WebMaxy makes it easier to automate your WhatsApp Marketing. You can create a chatbot handling all frequently asked customer questions for you. Set up drip campaigns via WhatsApp to keep your leads engaged over time with a continuous time frame. Also, plan out time-based broadcasts to send out mass no. of messages with just a few clicks, and design targeted ad campaigns directly interacting with specific groups.
It’s all set to make your life easier, for measurable time saving, and making sure that you’re connecting with your audience on a personal level—even while you are growing.
WhatsApp provides your business a platform to connect and interact with customers outside your business website. As millions of consumers use WhatsApp daily, WhatsApp is a proven best marketing tool for any business.
Various Brands looking to raise the adoption of their products/platforms or anticipate the growth of their revenue through a new, innovative engaging channel due to saturated customer growth issues must explore WhatsApp as a fresh channel for their marketing strategies.
WhatsApp doesn’t offer the entire analytics, but you can rely on third-party tools, UTM parameters, or the WhatsApp Business API to monitor campaign performance.
Adam Wilson
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.
