Useful WhatsApp Business API Benefits for Your Business
Are you fed up with slow response rates and missed customer messages?
It is also difficult to handle the large volume of customer enquiries that needs to be addressed in time. You are also facing these issues, then the solution is WhatsApp Business API.
Today, customers want a quick, convenient reply to their query at any moment. To handle such queries on a larger scale is really a tedious task to do. You need to use WhatsApp Business API Benefits for your customers in such a scenario.
By leveraging WhatsApp Business API, you can give real-time support, send timely updates, and also close the sale, all inside a platform your customers appreciate to see.
In this blog, we will visit all the benefits in detail to understand the use of WhatsApp Business API Benefits.
Are you Curious to Revolutionize Your Customer Engagement?
Rely on the power of WhatsApp Business API Benefits.
So, let us begin the journey here!
The Show Down: WhatsApp Business API Benefits
Unlimited Bulk WhatsApp Messages
The first WhatsApp Business API Benefit is here:
WhatsApp broadcast is a very crucial and high performing feature as compared to the other marketing resources. With message open rates of over 90% and 35% click-through rates, you can reach out to millions of users very smoothly.
The free WhatsApp Business app has got some limitations. You can only send bulk broadcasts to up to 256 contacts, and each contact must have your number stored in their phonebook.
That’s much more obligatory.
Also, we need to be cautious not to exceed this limit! WhatsApp is very strict about spam prevention, and if you try to surpass it, they can stop your campaign or also suspend your business account.
But there is no worry for you about these restrictions in the WhatsApp API Platform.
With WhatsApp API platforms, you are eligible to send unlimited messages to your saved and unsaved contacts. You can initiate your campaign with a minimum of 1,000 messages and gradually increase your messaging limit over time by retaining a good rating.
Let us explore the remaining WhatsApp Business API Benefits further in this blog.
Realtime Broadcast Campaign and Team Performance Analytics
WhatsApp marketing is available also with real-time analytics and detailed reports. These features give you the ability to track campaign metrics and fine tune your marketing strategies on the fly.
Check key indicators and collect crucial insights into how your team is doing and how quickly they are replying to chats.
With WebMaxy platform, you can gain instant insights into multiple aspects of your marketing campaigns. Monitor metrics like messages sent, delivered, read, unread, replied, overlooked, and failed or declined. Also, analyze the importance of your CTA (Call to Action) button clubbed with your broadcast messages.
Further improves your oversight with team performance analytics. Here, you can monitor each team member’s engagement, including total messages they’ve replied to, pending responses, and the average time needed to address customer queries. Visual charts showing your team’s performance data make it easier for you to manage and utilize your team’s output.
This entire range is vital for instantly expanding your campaigns and covering more users. The use cases of this amazing feature are very much increasing— you can update customers about ongoing discounts and offers, alert them when specific products are back in stock, and offer any other relevant updates.
And the interesting part of this is when you broadcast messages via WhatsApp API, each recipient receives them as it is a personalized, private messages.
This improves the personalized experience for your consumers.
With, the possibilities expand even further. You can send unlimited broadcast messages to both saved and unsaved contacts (subject to limitations), Timeline your WhatsApp marketing campaigns as you see fit, do your campaign automation, track real-time broadcast analytics, retarget your audience, etc.
Let us discuss more incredible WhatsApp Business API Benefits further.
Cloud-Based Centralized Team Inbox
consider managing customer conversations easily with a single WhatsApp number for your whole company, this is possible due to a cloud-based team inbox.
identically, the WhatsApp Business App is on a smartphone, just like individual version. This is good for customers but can be tough for customer service agents to process, address all the inquiries on one phone. It’s simple to lose track of requests provided that the right person is handling the phone.
There’s also no easy way, not even with automation, to respond to many customer queries or integrate the app with a CRM system to clinch up customer enquiries.
The use of WhatsApp Business API makes all these tedious tasks easy. You can allocate messages to the right team resource via the team inbox, either automatically or manually.
With WebMaxy you can arrange your system to automatically assign customer questions based on your team’s roles, ensuring that messages arrive to the right person every time.
This simply means no question will be missed, and your team can effectively use the WhatsApp Business API Benefits for delivering a better customer experience.
Smoother Third-Party Platforms Integration
WhatsApp API permits for the integration between your business platforms and apps. And you can control your customer conversations at one place.
With WebMaxy, you can simply connect your favorite tools like Shopify, Google Sheets, Zapier, Tally and WooCommerce.
It’s easy to set up, with a few clicks, and you are good to go. This integration simplifies your workflow, and you can handle each thing within a single dashboard.
Advanced Chat Automation and Lead Generation
WhatsApp automation is a turnaround for businesses. It makes communication much more efficient. Instead of manually replying to each message, you can set up your own automatic responses for frequently asked questions. This saves time and makes sure for quick and regular replies to customers.
WhatsApp integration with CRM systems like Zoho means you are not required to collect leads manually, coming from WhatsApp. Automated messages and chatbots can gather necessary customer information, which is then stored in the CRM for future use and marketing activities. This personalizes your marketing efforts based on the data collected.
WebMaxy offers entire WhatsApp Automation features. For instance, you can set quick responses for basic queries and a chatbot to initiate real conversations. With WebMaxy you can automatically divert the critical queries to real agents, developing personalized experience for customers.
This can remarkably drop customer support costs by up to 30%.
Automation of messaging offers below benefits:
- Targeted Messaging: You can send customized messages to particular customer segments based on their behavior or preferences, improving engagement and response rates.
- Frequent Communication: Regular messages with automation support maintaining customer connection, develop brand awareness, and retain your business top-of-mind.
- Lead Capturing and Nurturing: Automated messages can answer questions, offer information, and guide customers via the buying process, increasing conversion rates and sales.
- Efficiency: Automation conserves time by replacing the manual messaging tasks with automated workflows and messages templates, enabling your team to focus on other strategic tasks.
With WebMaxy, you can automate the full customer communication flow. You can pre-set answers to basic questions and divert critical inquiries to live agents. Grab customer details to target them in future campaigns with Individual product suggestions or offers, based on their interests or stage in the sales journey.
In e-commerce, you can automate the entire purchase process right from order confirmation to order shipping updates and delivery notifications. Upon post-delivery, you can automatically ask for feedback, offer product usage guidelines, and more.
This smooth automation improves customer experience and efficiency, showcasing the versatility of WebMaxy in enhancing business operations.
Advanced WhatsApp Chatbots
If your communication channel for customers is WhatsApp, you’ve probably noticed that customers love it. This thing creates more customer queries to handle for your team.
WhatsApp Business API works very handy in this. It allows you to create chatbots, which can be a turn-around. Also, a simple FAQ chatbot can handle many repetitive questions, your team will be free for other tasks.
Chatbots can regulate how quickly you solve customer support issues. Customers can get fast answers via self-service options, or they can select to chat with a live agent for immediate help.
WebMaxy gives AI-powered, no-code WhatsApp chatbot that can perform multiple customer support tasks and drive sales. These involve qualifying leads, answering customer questions, sending birthday greetings, abandoned carts notifications, reminders for unpaid bills, and sending important alerts.
You can easily create chatbots using WebMaxy platform. It’s really easy!
Just drag and drop as per your requirement-an easy interface to work with. This makes it easier for anyone to set up and initiate improvement of customer interactions.
Let us unfold more WhatsApp Business API Benefits here.
Official WhatsApp Green Tick Account
A verified WhatsApp Business Account means acquiring a little WhatsApp green check mark next to your brand name. This shows your customers that you’re an authentic brand and your messages are legit, no Spam and away from Spam.
Enterprises having this green badge are instantly recognized as trustworthy by users.
Adding Product Catalogues on Your Profile and Sell on WhatsApp
You can change WhatsApp Business Profile into a busy marketplace with an engaging and detailed product catalogue. This feature makes shopping enjoyable by allowing customers browse and buy your products within the app.
Your product catalogue enables both current and prospective customers to immediately check what you offer, refer to all product photos, prices and important details. like, if someone bought something with you a month before and liked it, it’s much simpler for them to reorder through WhatsApp than revisiting the website again.
Each item in your WhatsApp catalogue may have a unique name, product description, website URL link, and product codes. This makes it easy for curious customers to add products to their cart and have purchases directly from WhatsApp.
With WhatsApp, you don’t expect a visit from customers to come to your marketplace; you offer your marketplace to them. This, entirely effortless conversations and product recommendations, enables retailers to highlight their most famous items effectively.
You can send various product images integrated with pricing and details about the product to your customers, and they can add the product to their shopping cart by replying to it or can do by clicking on the “add to cart” CTA provided. Also, they can even make the payment on the same platform and get the order confirmation details and shipping details soon.
Interactive Messages
WhatsApp API improves the way businesses communicate with their customers by providing diverse and interactive content formats.
These options enable businesses to engage creatively and effectively:
Images and Videos: You can visually display your product or service you are offering by sharing videos and images of your product or service. You can utilize videos for product demos, tutorials, or personal level messages from business owners.
Audio Messages: You may send various greetings, voice-guided instructions/messages, or entire explanations via audio.
Documents: You can distribute documents like product brochures, product catalogues, price lists, user manuals and pamphlets online directly via WhatsApp.
Beyond sharing content, WhatsApp API permits businesses to develop interactive campaigns like polls, quizzes, contests, or surveys. These activities try to engage customers for participation and submit feedback, supporting businesses to gain valuable insights, improving engagement more, and strengthening relationships.
To make more effective interactions, WhatsApp gives features like quick reply to buttons, enabling customers to respond easily without any big size messages. List messages are useful for repeat orders or appointments bookings, as they simplify the customer journey on WhatsApp.
Customers can select from a products list or available time slots directly into the chat, customized to their preferences. This setup makes easy decision-making and boosts the overall customer experience.
You can send a range of messages like list messages, and messages with CTA (Call to Action) that comes with monitoring of analytics. You can send images, documents, audio notes, carousels and much more.
WhatsApp Business API benefits also cover Automation. Let us see the same in deep further.
Create Workflows
WhatsApp provides an App-like customer experience to use by guiding your purchase journey or direction to complete your required process like booking an appointment, ordering a menu or product or service etc. This too happens without leaving the App.
It has a facility to make your workflow for certain process or a purchase journey by providing rich-media formats as well as design patterns or components for easy and friendly use for the customers like buttons, menus, list view, drop boxes, audio and video formats, images, text file formats etc.
You can leverage these flows to lead capturing, orders acceptance, gathering feedback, book appointments, or complete purchases. This approach not only simplifies the customer experience but also improves efficiency.
Workflows make it easier for customers to communicate with your business in an intuitive and straightforward way.
WhatsApp Payment (in selected Countries only)
WhatsApp now supports smooth in-thread payments, allowing customers to use their preferred payment method- by using WhatsApp Payment to complete purchases within the chat. This feature streamlines the buying process, allowing customers to track their orders at one place only.
This feature is currently available only in India, Brazil and Singapore.
Allow Customers entries from Various Entry Points
Customers can initialize conversations with your brand via many entry points, applying to both online and offline interactions.
These points include:
- QR Codes: Easy and effective, customers can easily scan a QR code to start a conversation. A FREE WhatsApp QR code generator is available.
- wa.me Links: Direct links that take customers direct to your WhatsApp chat. A FREE WhatsApp link generator is also available for this.
- Direct Number Entry: Customers may save and use your number to message you anytime.
- Business Search: Customers can find their business in WhatsApp. Users in Brazil, Colombia, Mexico, Indonesia, and the UK can use this feature for now.
- Business Search: Customers can find their business in WhatsApp. Users in Brazil, Colombia, Mexico, Indonesia, and the UK can use this feature for now.
These multiple methods provide flexible and accessible ways for customers to reach out to your business, improving engagement and customer service.
Working on Two-Sided Conversations
WhatsApp isn’t just for alerts like delivery updates; it provides platform for real-time conversations of business. Customer gets product recommendation advice to product support as well as purchase guidance within the App.
Use of WhatsApp for business purposes and for customers gives a very ‘Personalized experience’, just like a normal chat with their close friend or so. Also, it is easier for customers to reach the business if they need any help, so they remain with the business in the long run.
Establish Your Brand Voice
Your brand voice is like your brand’s image—how customers look to your brand like a single person level. Developing this image makes your brand more acceptable and familiar for customers as a reputed and trustworthy one.
WhatsApp automation has a role to do here. It develops your communication personal level. For example, you can address customers by name in messages, send special coupons for birthdays and anniversaries, and update them about sales or events early. All these actions support in building your brand voice and personalize the experience.
Having a green tick badge on your WhatsApp API account gives your brand’s visibility. Your account includes a branded profile complete with your logo, website URL, and address, making every conversation more and more legitimate and covering your brand image.
You can display all your products in the WhatsApp catalogue inside the App only. This will improve your customer engagement as well as your brand image. You can connect your brand with all your offerings-product and services via WhatsApp.
Let us discuss some more WhatsApp Business API Benefits in the upcoming section of the blog.
Better Customer Engagement
Unlike other channels, WhatsApp has a healthy message opening rate with its global range of users. Almost 66% of users prefer business communication messaging over normal phone calling.
WhatsApp messages are read instantly, while emails are timely-dependent or on schedule of a recipient. Almost 80% of the messages are opened within 5 minutes from their sending time. With this kind of responsiveness, using WhatsApp for business is the right decision in the present time.
Better Customer Support
WhatsApp is easy to use and quick over emails or phone calls. For helping customers, it is the only fast tool available everywhere. People can check and respond to WhatsApp messages instantly. This means rapid resolutions and happy customers.
Sending a quick WhatsApp message can conclude a conversation in minutes, saving time for both sides. But long phone calls can also be time-consuming.
As per the research, people respond within 30 minutes on WhatsApp, and only 17% on email. WhatsApp’s easy-to-use interface makes it easier to work for customer support teams.
With WhatsApp having fast response time, you can collect feedback and offer self-service resources easily.
This helps in resolving issues faster and creating a good impression among customers.
Know Your Customer’s Behaviour
WhatsApp platform does not have built-in analytics, with WhatsApp API platforms like WebMaxy you can monitor customer communications and behavior. WhatsApp is good for connecting with customers and collecting quick feedback.
This setup helps track open rates, click rates, and response times, allowing you to measure customer satisfaction and effective engagement.
By analyzing these statistics and direct feedback, you can understand customer preferences and satisfaction, monitor purchase intent and conversions, and trends identifications. This entire view helps in filtering strategies, improving engagement, and getting better business results.
Highly Secure Platform
Security is a top priority for businesses when it deals with various communication channels, specifically, those involving customer data.
Here, WhatsApp is one of the most secure platforms for the following reasons:
- End-to-End Encryption: Make sure that only the users in conversations can read the messages.
- Security Alerts: Alerts or updates users of potential security risks.
- Advanced Security Measures: Prevents harmful links and attachments and regularly updates to boost security.
- Two-Step Verification: Adds this extra security layer with a PIN requirement for new device setup.
- Privacy and Compliance:
1. Cookie-Free and GDPR Compliant: Provides improved privacy and makes sure messages are sent to opt-in contacts.
2. User-Controlled Feedback: Users may report, even block, helping to retain a trusted system.
No one, including WhatsApp, can access the content. This kind of security level builds customer trust as they believe their communication with your business is private and secure.
Easy to Use
To use WhatsApp Business API do not need any special IT skills or a company cloud infrastructure. Solutions like WebMaxy WhatsApp Commerce are user-friendly and designed to use Asap. If your team can use a messaging app, they’ll be able to operate WebMaxy tediously. This simple to use feature makes it accessible for anyone in the team to start with customer engagement sooner.
Cost-Effective Solution
WhatsApp Business API gives a cost-effective pricing structure that benefits even small and local businesses. Charges are applicable only for the messages you send or receive, without any additional fees. All business features are available irrespective of the number of messages sent. Also, if your messages are of high quality and well engage with customers, your sending quotas rise automatically, rewarding your effective marketing efforts with more interaction opportunities.
But this is applicable only if you buy the WhatsApp API directly through Meta. When you get the WhatsApp API from a solution provider a small platform fee is charged. We bring you a ready-to-use solution with many useful features that save platform integration and development efforts.
Use of a WhatsApp Business Account
A WhatsApp Business Account is tailored to help businesses with simplified customer communication and improvement of customer engagement.
Here’s WhatsApp Business Account enables you to do:
- Professional Profile: Shows your business details like name, address, email, website, and working hours.
- Product Catalog: Display your products or services in the app for easy browsing.
- Automated Messaging: Set up quick replies, greeting messages, and away messages for instant customer engagement.
- Customer Segmentation: Apply labels to organize and manage customer chats.
- Broadcast Messages: Send updates, promotions, or announcements to many contacts at a time.
- Enhanced Communication: Allow personalized, real-time conversations with your customers.
- API Integration: With the API version, businesses can automate workflows, with CRMs integration, and send bulk messages to both- saved and unsaved contacts.
It’s a strong tool for businesses to drive sales, enhance customer service, and maintain smoother communication.
WhatsApp Vs WhatsApp Business App
Here’s WhatsApp Business Account enables you to do:
- Professional Profile: Shows your business details like name, address, email, website, and working hours.
- Product Catalog: Display your products or services in the app for easy browsing.
- Automated Messaging: Set up quick replies, greeting messages, and away messages for instant customer engagement.
- Customer Segmentation: Apply labels to organize and manage customer chats.
- Broadcast Messages: Send updates, promotions, or announcements to many contacts at a time.
- Enhanced Communication: Allow personalized, real-time conversations with your customers.
- API Integration: With the API version, businesses can automate workflows, with CRMs integration, and send bulk messages to both- saved and unsaved contacts.
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It’s a strong tool for businesses to drive sales, enhance customer service, and maintain smoother communication.
WhatsApp Vs WhatsApp Business App
| Feature | WhatsApp Business | |
|---|---|---|
| Purpose | Personal communication | Business communication |
| Business Profile | Not available | Has business details like name, address, website |
| Product Catalog | Not available | Available for showcasing products/services |
| Automated Messaging | Not available | Support autoreplies, greetings, and away messages |
| Messaging Tools | Basic chat features | Labels, quick replies, and broadcast lists |
| API Support | Not available | Supports WhatsApp Business API for advanced features |
| Insights and Analytics | No insights | Message delivery, read rates, and engagement metrics |
| Bulk Messaging | Limited to 5 chats at once | Can broadcast messages to up to 256 contacts per list |
| Multi-Agent Access | Not supported | Supported through API with shared team inbox |
| Integration Capabilities | None | API integrations with CRMs and other tools |
| Target Audience | Individuals | Small, medium, and large businesses |
| Pricing | Free | Free app-API costs depend on provider and usage |
Embrace Your Journey with the WhatsApp API
You can get started with the WhatsApp API by directly applying it through Meta or by signing in with a WhatsApp solution provider like WebMaxy.
Benefits of WhatsApp Business API are tremendous beneficiary for businesses wishing to improve their online business.
Getting WhatsApp API services from Meta is time consuming and everything related to the Meta Approval, setup of the platform to do individually. But services providers like WebMaxy give all things including Meta approval and platform setup till the start of using services in less time.
You can contact us on info@webmaxy.co for your queries and required information or details.
Realize the Future of Business Communication with WhatsApp Business API Benefits.
Start your free trial with WebMaxy today!
Frequently Asked Questions
You will get features like business profile setup, product catalogue, automated messaging, and labels for organizing chats.
It is limited to one device per account, and for some advanced features the WhatsApp API is needed.
Yes, but it’s mostly designed for business communication. Some features may feel unnecessary as compared to personal use.
Yes, integration is possible, but it needs the WhatsApp Business API for smooth connectivity.
Adam Wilson
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.
