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Decoding the Significance of WhatsApp Blue Tick: Brief Insights

whatsapp-blue-tick

Every business brand expects customer appreciation and trust in current business scenarios across the globe. Appreciation comes with experience, and experience demands customer trust and loyalty with certain business brands over major able time frame due to prompt and right customer service and support offered by the brand during a normal business transaction. Some customers are unsure to get notifications from the business in return for their first response or queries regarding products and services. Here comes the real role of WhatsApp Blue Tick. It is not an ordinary tick of acknowledging to read your sent message, it is more than that. 

WhatsApp Blue Tick is a mark of genuine brand existence, loyalty to customers with timeless trust and bond for quality to deliver the right, best product or service. 

It is quite clear that Blue Tick verification is the revamped version of earlier Green Tick Badge from WhatsApp. 

A verified business attracts genuinty as a reputable brand in the marketplace. Users have no issues in expecting trustworthy interaction on WhatsApp. 

Blue Tick in WhatsApp is an identifying badge that signifies authenticity and reliability. 

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What is WhatsApp Blue Tick? 

blue-tick-whatsapp

The WhatsApp Blue Tick is symbol for a verification. It can be seen next to a business’s name, so that users will see and confirm that the WhatsApp account is official and trustworthy. Businesses carrying Blue Tick WhatsApp on their official accounts make customers feel confident when interacting with them. 

Reasons to Move From Green Tick to Blue Tick 

Let us discuss the reasons why WhatsApp decided to move from the green tick to the blue one here.  

1. Better Accessibility for Small Businesses 

Initially, the WhatsApp Green Tick was only available to companies using the WhatsApp Business API. The WhatsApp Blue Tick feature is accessible to all businesses having the WhatsApp Business app. This makes an easier verification process for more businesses looking for it! 

2. Uniform Branding for all Social media Channels 

One more reason for changing from the Green Tick to the WhatsApp Blue Tick is to create a uniform look for a brand across all social media channels (Facebook, Instagram, and WhatsApp). They are all part of Meta. 

3. Increased Trust and Authenticity 

The Blue Tick on a WhatsApp Business profile assures that the brand you’re connecting with is genuine, trustworthy, and reliable. Blue itself mostly represents trust, loyalty, and security in branding. Refer brands like Facebook, LinkedIn, Pepsi, and Dell.  

Blue Tick WhatsApp Over Green Tick WhatsApp  

As per Meta policy, brands already having Green Tick badges earlier will maintain the same status without doing any extra steps. 

The main transformation you’ll notice is that your WhatsApp Green Tick will now transform into a shiny Blue Tick on your business account.  

Plus, the new update is that verified businesses need not pay anything for the Blue Tick subscription etc. So, they will enjoy the new updation- free of cost! 

Prerequisites to Apply for the WhatsApp Blue Tick 

Are you interested in how to get Blue Ticks on WhatsApp? Learn the steps to achieve the same. WhatsApp verified tick is an important tool to emerge as a genuine business brand. Any business can prefer Blue Tick WhatsApp! 

To see the eligibility, check out for Settings or Business Tools in the app. 

As per Meta, check out below to fulfill the requirements prior to apply for the Blue Tick WhatsApp

  • You should have completed 18 years of Age.
  • Your business account carries a profile name and a picture.
  • You can’t have an ongoing WhatsApp Business Premium subscription.
  • Your business must be using the WhatsApp Business app.
  • You must be from that country where Meta Verified for WhatsApp is there. These countries are India, Colombia, Brazil, and Indonesia. Some more countries will get added soon.
  • You have sent a WhatsApp message using WhatsApp Business just now!

Subscription Options for WhatsApp Blue Tick  

As you’re checking the Meta Verified Blue Tick in India, various subscription plans are available, starting from Rs 639 to Rs 21,000. Each plan is available to support businesses at different growth stages and offers many features. 

All plans are accessible for both operating systems of Mobile phone- iPhone (iOS) and Android. They allow you to pick the one that best aligns or resonates with your business demands and budget.

You can consider two key plans here.  

blue-tick-in-whatsapp

A. Basic Plan:  

This is an entry-level plan, costing INR 639 per month for a single app, has a verified badge, required support, and scam/ fraud protection. 

B. Comprehensive Plan:  

At INR 21,000 per month, this top-class option offers a verified badge, improved support, protection against fraud, and additional features aimed at improving your discovery and connection, including case monitoring and advanced visibility tools. 

In further sections, you will learn how to get the WhatsApp Blue tick on Your WhatsApp Business App and WhatsApp Business API. 

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How to Get the Blue Tick for WhatsApp Business App 

WhatsApp Blue Tick verification process through the WhatsApp Business app is very easier. Make sure that you are meeting the eligibility criteria and update your profile with your business name, picture/logo design, address, category, email, and other important details before choosing a paid subscription.  

Follow these steps to get your business WhatsApp verified: 

  • Open the WhatsApp Business app, tap the three dots, and click Settings.
  • Select “Meta Verified.”
  • Select the plan that satisfies your needs.
  • Choose your payment method and conclude your purchase.

Please note that once you make the payment to purchase a WhatsApp verified business account, your business profile will be locked for 20 days, in this period you cannot make any changes. If you change any profile details, you will lose the Blue Tick and must re-subscribe to reactivate it. 

How to Get the Blue Tick for WhatsApp API Numbers 

Applying for Blue Tick verification via the WhatsApp API is a tough task than using the WhatsApp Business app, but it’s free!  

We are here to streamline the process of WhatsApp business verification for you. 

Must-Have Requirements 

Before applying a WhatsApp business blue tick via API, ensure that you meet these essential criteria: 

  • WhatsApp API Setup: Your business has done setup of the WhatsApp API with your registered / approved phone number. This is vital for your Blue Tick application.
  • Meta Business Account Verification: Your Meta business account must be verified to set your legitimacy on Meta’s platforms.
  • Display Name Approval: Your display name on WhatsApp attracts approval. It must be recognizable and connective to your business brand.
  • Two-Step Verification: Enable two-step verification to your phone number by selecting to: Phone Numbers > Settings > Two-step Verification.
  • Media Presence: You must have an online presence with organic content, in minimum 3 pieces like PR articles and blog posts in major publications. But paid PR articles are not considerable.

Once you have fulfilled these requirements, you are ready to move forward with your application! 

In case you are using WhatsApp Business API, the WhatsApp Business Blue Tick application process is like that for Green Tick. You can refer to the green tick guide for the same. 

Final Thoughts

WhatsApp blue tick verification is a straightforward process.  

The Blue Tick WhatsApp by WebMaxy is vital to build customer trust and credibility. This trending verification badge confirms to users that your business is official and reliable, helping to decline any doubts they have about your business when connecting on WhatsApp.  

So, you can move ahead to get verified your business with WhatsApp Blue Tick as per discussed processes in the above sections of this blog.  

Blue Tick on WhatsApp may help you stand apart from the competition and catch more customers. 

The WhatsApp Blue Tick is not only a symbol. It is a right move that can transform your business. This verification badge gives authenticity, trust, and reliability, making it a strong tool to scale your brand.    

By getting a Blue Tick, you’re not just validating your business but opening doors to a world of limitless opportunities. It improves your brand reputation, optimizes customer relationships, and drives significant business growth. 

Blue tick WhatsApp is a token of success and professional identity of your business. How to get on blue tick in WhatsApp is a valuable skill for any business owner. WhatsApp business blue tick is a must-have for businesses looking to enhance their online presence. Get blue tick for your business to make your every interaction meaningful. To help you out in this verification process for your brand, you can write to us on: info@webmaxy.co. At WebMaxy WhatsApp Commerce, we are always available for your requirements. 

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Frequently Asked Questions

What if my business has a verified badge on WhatsApp already? 

The Green tick will turn out blue on your WhatsApp Business profile, if your business is already verified with WhatsApp Green Tick.  

How can I apply for the WhatsApp Blue Tick? 

You can apply through the WhatsApp Business app (with a subscription) or via a WhatsApp Business API platform like WebMaxy WhatsApp Commerce. 

How long does the WhatsApp Blue Tick verification process take?

The WhatsApp blue tick verification process normally takes a few weeks. Anyhow, the timeline can change based on the status of your application and WhatsApp’s review process.  

Does the Blue Tick offer any additional benefits?

The WhatsApp Blue Tick offers the same as the Green Tick. It verifies your business as authentic and trustworthy on WhatsApp. The color change does not offer new benefits. 

Is the WhatsApp Green Tick gone? 

The Green tick becomes the blue tick, other than the color everything remains the same. Blue tick is the new version of Grenn Tick verification. 

Adam Wilson

Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.

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