Elaborating Ways on How to Automate WhatsApp Messages

Customer reply on time is a vital thing for any business. In case of no timely reply or long-lasting process of submitting a query for the customer may lose your business and the customer too. Slow speed and less efficiency in attaining the customer issue takes your customer to frustration with a poor customer experience.  

The other side of the story is that it takes almost 7X of the cost to attract and engage a new customer rather than retaining the older one. 

But the real question is how businesses can skip this stuff, Is the WhatsApp platform able to improve customer communication?  

And is WhatsApp able to deliver instant FAQ answers to the customers?  

‍The answer to all the above questions is positive.  

We will discuss the question -of how to Automate WhatsApp Messages will provide instant replies to all customer queries, FAQs, sudden requests, etc. 

The setup for Automated WhatsApp Messages is quite possible. Small businesses serving a limited range of customers, can use this option available with WhatsApp Business App. The App offers this option. Businesses wishing to grow further, never mind going for the WhatsApp Business platform for its automated feature.  

At present, many businesses prefer WhatsApp for their automation needs to be with their customers, on their favourite messaging channel. 

Nearly about 175 million people send messages to WhatsApp business accounts. So, it becomes vital to use automation for messages on WhatsApp for customer interactions i.e. communication. 

Let us brief about tools and techniques to send automated messages on WhatsApp for various purposes. 

In this blog article, we will elaborate all doubts of WhatsApp automation and various ways to Automate WhatsApp Messages for business objectives. 

Benefits of Auto Message in WhatsApp 

Today, businesses are facing cutthroat competition to be more powerful and offer better service, with a better experience to customers. The only way to achieve this is via automation. Automation makes it easier for businesses to deliver what customers want and when. It allows businesses to serve their customers in the best, most rapid, and most personalized way. Also, in case of multiple conversations, it does the same. This is still beyond human capabilities.  

Find here 4 best reasons why businesses must plan to use WhatsApp automated messages:‍ 

To set up automated messages on WhatsApp, companies select one method from the below-given methods, also depending on their team size and requirements. 

• By integrating WhatsApp automated messages, businesses may help their team to perform better in a tough, dynamic environment, where fast, agile responses to market changes are critical to be ahead of the competition. 

• Providing customers with quick replies on WhatsApp is an efficient way to improve speed, and accuracy, and accept changing market conditions instantly and efficiently. 

• By automating manual tasks of bulk messages replying on WhatsApp businesses can rise without adding any new staff. This enhances your bottom line and gives your business the scalable infrastructure it needs to grow. 

• With the use of the new WhatsApp Business API, your business can automate WhatsApp messages for its WhatsApp Marketing campaigns. All you need to have is your WhatsApp business account to relate to our platform, then you can send automated WhatsApp messages without any manual intervention. The API is available for any type of business. Either it may be B2B, B2C, any professional use, education purpose, or for personal use.‍ 

2 Ways to Setup WhatsApp Automated Messages 

To set up automated messages on WhatsApp companies depending on their business sizes, companies choose from the following methods. 

Setup WhatsApp Automated messages on WhatsApp Business App

Greeting messages on WhatsApp are short messages that users can easily set up to automatically reply to incoming messages when they are away. 

Refer to the below example of the mostly used Greeting messages on WhatsApp. 

Welcome Message 

A welcome message is an introduction or greeting sent to new users or customers. They first interact with a service, platform, or business. It mostly has a warm greeting, an invitation to search with the offerings, and may offer basic information or instructions on how to get started. 

Setup Away messages 

Away messages on WhatsApp are set by businesses to convey to visitors or customers that they are currently not available or inactive on WhatsApp. 

To set Away messages, businesses mainly use these two types of messages on WhatsApp: 

Out of Office message 

This is an automated reply sent to inform recipients that the sender is currently unavailable. It mostly includes details like the duration of absence, an alternative contact person available, and an appreciation note for understanding. 

Delayed Response Message 

A delayed response message is an automated reply sent to acknowledge a message or inquiry but shows that there will be a delay in submitting a full response. It mostly informs the sender that their message has been received and makes them sure that their query will be attained as soon as possible. 

Setup WhatsApp Automated messages on WhatsApp Business API 

Custom Auto Replies for FAQs 

It is important to manage efficiently high volumes of customer conversations on WhatsApp for any business, so using custom automated replies can be a turning point. 

By offering prompt responses to frequently asked questions (FAQs), businesses can save many hours and decline customer wait times. 

With WebMaxy, businesses can go for more flexible and conversational interactions, boosting the overall customer experience.  

This approach not only simplifies communication but also develops a stronger bond of trust between businesses and their customers. 

Ongoing WhatsApp Campaigns  

While running WhatsApp Campaigns, companies need to set up pre-defined messages.  

Here are some examples of mostly used WhatsApp automated messages that are easy to set up with WhatsApp Business API:

WhatsApp Auto Reply 

Set up automated replies on WhatsApp for bulk queries and incoming messages when users are busy or unavailable.  

Order Update Messages on WhatsApp. 

Create order tracking easy with the order status, updating customers about changes or progress. 

Cart abandonment messages 

Decrease churn rate by setting up auto messages on WhatsApp for users who keep items in an online shopping cart pending purchase, inspiring customers to return to their abandoned cart and complete the purchase cycle. 

Conclusion 

WhatsApp messaging app is one of the highest used communication channels for customer interaction these days. Your customers will rely on it in addition to using your website, mobile app, and other communication channels of business and support. It is well enough to learn to automate WhatsApp messages for efficient communication and personalized outreach. 

This means it is required to make sure your customers are attended to across channels smoothly and without missing anything. Here, we have tried to explore methods to automate WhatsApp messages, saving time and improving engagement. Auto messages on WhatsApp are greetings and auto replies delivering smooth and timely communication. 

A rational solution like WebMaxy’s WhatsApp Business API can support managing all your business communication via a single, unified, messaging interface on WhatsApp.  

Businesses can find the right way to communicate, reply, and engage with their customers from a single point of contact on their favourite messaging channel, WhatsApp.  

Frequently Asked Questions