Unlocking Prompt Connections with Set up Click to WhatsApp Ads 

WhatsApp platform has become the most usable global platform with ever rising user base. WhatsApp has more than 2 billion user base and having 98% WhatsApp messages opening rate. This straightaway makes WhatsApp platform as no.1 to use across the globe today. It is becoming the solution or tool for WhatsApp Marketing and WhatsApp Commerce for all sorts of businesses globally. You can earn your customers via running targeted WhatsApp campaigns at reasonable marketing cost.  

With the use of feature like WhatsApp Ads, you can easily earn your target customers. You can drive the potential traffic from platforms like Facebook and Instagram with Click to WhatsApp Ads button.  

This directly divert these interested audience to a business WhatsApp chat with your WhatsApp business account. WhatsApp ad is really engaging, leads generating feature from WhatsApp platform for businesses. 

This blog will guide you via the easy steps to set up Click to WhatsApp Ads and run your targeted Click to WhatsApp Ads.  

In case, you’re looking to improve customer support, increase product inquiries, or improve engagement, these ads can be a great transformation for your business. So, be prepared to dive deep into the dynamic world of WhatsApp advertising! 

WhatsApp ads advertisement types arrive on Facebook or Instagram. This type directly diverts the interested user to a WhatsApp business conversation of your business. This is the real benefit of WhatsApp ads.  

Imagine this: A potential customer watches your ad on their Facebook feed. Interested, he clicks on it. Ad placements on Facebook and Instagram can be used for much better results, like resizing images or CTA buttons. Instead of redirecting to a regular landing page, they’re directly taken to a chat with you or your team on WhatsApp. This is a fast-generating opportunity for your business, isn’t it? 

That’s the real benefit of Click to WhatsApp Ads! They remove the additional steps users typically go through to reach a business. Big lengthy forms or advertisements are not that helpful. But one click taking to the business WhatsApp chat is directly beneficiary. 

Fresh update: Google is also working on Click-to-WhatsApp (CTWA) capabilities, and the feature is already live for certain customers! All businesses are gradually shifting to CTWA strategy. This clearly indicates the top trend of WhatsApp conversations for businesses everywhere. 

Benefits of WhatsApp Advertising 

• There are 662 million WhatsApp users just in India. This simply means a big segment of your prospective customers, irrespective of your industry or product, is available on this platform. 

• Businesses looking for global reach and business expansion, will be happy to advertise on WhatsApp because of ever rising user range, now more than 2 billion globally. This is a big benefit! 

• As per research indicates, 55% of individuals feel a robust bond with brands communicating with them on WhatsApp messaging App.  

• Today’s customers are keen to discuss before taking any buying decision. It has been observed that 38% people have done their purchases upon getting positive chat experience. WhatsApp chat gives outstanding chatting experience in this. 

• Customers chatting are having 60% more purchases than those who do not chat. 

• Engaging in sensible conversations with your customers inspires for loyalty. One must know that new customer acquisition cost is 2.5 times more than existing customer retention cost. So, it’s tough to engage both- new and current customers via WhatsApp to build long lasting relationships and drive more conversions. 

• A regular user checks their WhatsApp typically 23-25 times in a day. This is the potential engagement! 

Let’s discuss here about numbers from Shopify’s WhatsApp marketing stat. report: 

• WhatsApp can swiftly bring 200-300 leads per day by streamlining customer chats. 

• Promotional activities on WhatsApp have a jaw-dropping 99% open rate, thanks to its regular usage. WhatsApp ads may help businesses to achieve higher engagement levels as compared to other channels, making it easy to get connected with your target audience. 

• WhatsApp ads show impressive click-through rates of 45-50%, mainly due to its user-friendly prompts. 

• You can recover almost 60% of your forgotten carts with timely WhatsApp reminders and campaigns. 

• Enhance your customer service efficiency by a remarkable 200% via the app. 

• Smart composition of your WhatsApp advertising campaigns can improve engagement by an astounding rate of 83%. 

Well, this is the unmatched importance of WhatsApp today for businesses and its effectiveness in an entire customer’s decision-making process, it’s very clear why colliding your social media ad strategies with WhatsApp marketing could be your ticket to improved conversions in today’s market.  

To grab the best results from WhatsApp ads, focus on optimizing your ad copy, visuals, and schedule for maximum impact. Consider using an AI photo editor to enhance your images and make your ads more engaging.

Note: By incorporating CTWA into your sales and marketing strategy, you can immediately trigger chatbots to qualify leads, get suitable data, and even divert them to the right sales representatives on basis of their responses or intent. All of this happens smoothly within moments of the ad click. 

Benefits of WhatsApp Ads 

There are numerous benefits of WhatsApp Ads. Let us raise the curtain on these valuable benefits here: 

Let’s look at some of the benefits. 

• Direct Communication: Click to WhatsApp Ads offers an instant bridge to your prospective customers. An easy click and they get with you in a direct chat, creating interactions personal and instant, with the ability to give personalized messages to customers. 

• Enhanced Engagement: Ads have the highest preferences of visibility and interactions due to the popularity of the WhatsApp platform. Personalization can further improve customer loyalty and response rates. An engaged customer is mostly a loyal one. 

• Global Reach: With billions of worldwide users, WhatsApp ads give you the chance to tap into both local & international markets smoothly. 

• Improved Customer Support: Real-time chats mean real-time solutions. Check queries, handle concerns, or also take feedback immediately, improving the overall customer experience. 

• High Conversion Rates: When prospective customers may reach out to you instantly, they’re likely to conclude a purchase. Also, many businesses have reported a rise in conversions after incorporating Click to WhatsApp Ads. 

• Improved Trust: Messaging apps like WhatsApp inspire a sense of personal connection. When customers can chat directly, it develops trust, which is incomparable in business. 

• Trackable Metrics: WhatsApp offers insights and data helping in refining your marketing strategy over the time, making sure to get the best return for your payment. 

• Versatile Campaigns: Either you’re sharing product updates, promotional offers, or informational content, WhatsApp ads can be delivered to a variety of campaign types customized to your business needs. 

WhatsApp ads can be applied in every stage of the customer journey, enabling businesses to make a smooth experience via automated workflows, personalization, and targeted personalized messages. 

Importance of Click to WhatsApp Ads Over Traditional Ads 

Why Click to WhatsApp Ads are so special over the regular ads?  

Many businesses losses their leads due to form errors, slow loading times, or lack of intent. WhatsApp Ads remove this friction, making the user journey seamless taking to higher conversion rates and best-quality leads.  

Click-to-WhatsApp Ads can also improve lead generation by making it easier for prospective customers to connect soon and enable you to target ‘lookalike audiences’ to reach out to similar type of new users like your best customers for good results. 

Let us check out the difference through this below given table: 

Now that we’ve seen how Click-to-WhatsApp Ads are apart from traditional formats by minimising friction, improving lead quality and conversions. 

Now, check out- what you need for a start and how to install WhatsApp Ads step by step. 

Prerequisites For Setting Up WhatsApp Ads 

As you wish to execute WhatsApp campaigns by using the Facebook Ads Manager, find out the things which you need to set up: 

• You must log into your Facebook account and other suitable platforms to conclude the setup process. 

• A Business Manager account for Facebook. 

• A Facebook Page linked to your business. 

• A WhatsApp Business account connected to your Facebook Page. 

• You will have to upload images or videos when creating your ads. 

• Payment method set up needed to be installed in your Facebook Ads Manager. 

When connecting your WhatsApp Business account, consider clubbing multiple platforms like Facebook, Instagram, and WhatsApp to simplify your advertising workflow and manage your campaigns more smartly. 

1. Start with A WhatsApp Business Account 

WhatsApp advertising is not possible with a regular WhatsApp number. You must be a WhatsApp Business account with the WhatsApp Business App or WhatsApp Business API.  

When setting up your WhatsApp Business account, ensure to develop connections between your business accounts to allow smooth communication and marketing. 

You may also try WhatsApp Business API, as it comes with major features like: 

• WhatsApp Business Number with Blue Tick Verification. 

• WhatsApp Chatbot & Chat automation. 

• Product Catalog to display products and services on WhatsApp. 

• Multi Login support to allow customer service & support. 

• Interactive messaging & marketing, advertising tools. 

These features are about to change based on the WhatsApp solution you use. WhatsApp Business App & WhatsApp Business API are two solutions. Search which is the best one for you! 

Let’s consider that now you’ve set up your WhatsApp Business account.  

2. Adding WhatsApp Business Number to Your Facebook Page 

Further, you will need to connect your WhatsApp business account with your Facebook page. This is a compulsory step and is workable from your Facebook Business page settings: 

• Search to your Facebook business Page. 

• Tap ‘Settings ‘. 

• In the column at the left-hand side, click ‘WhatsApp‘. 

• Select your country code. 

• Type your WhatsApp number and click ‘Send code’. 

• Enter the OTP code & click ‘Confirm‘. 

When joining your accounts, always value the customer’s privacy and preferences when interacting via WhatsApp. 

You must link your Instagram account with your Facebook Page. 

Upon this, you can start making your first Click-to-WhatsApp ad. 

After referring these steps, remember to set up a starting and ending date for your campaigns to make sure your promotions are on time and well-organized. 

Set Up Click to WhatsApp Ads on Facebook Ads Manager 

Well, it is assumed that you have a prior knowledge of Facebook Ads and money budgeting involved in it to handle this type of ads. 

Find here stepwise process for helping a set up your WhatsApp campaign using Click-to-WhatsApp (CTWA) ads. 

Step 1: Make a New Ad Campaign 

Switch to Facebook Ads Manager and tap on ‘Create’. Select ‘Engagement’ – your campaign goal. Then, name your campaign, ad group, and ad set, and finally tap ‘Continue’. 

Step 2: Set Your Budget 

After selecting ‘Engagement’ as your goal for the campaign, you must define your daily or lifetime budget for the campaign. You can also discover bid strategies based on your goal. To know about bid strategies better, go to Facebook Ads Documentation.  

Once it is done, you’ve completed the campaign-level setup. 

Step 3: Select Your Conversion Location 

Next, go to the ad group level and click ‘Next’. Under conversion location, select ‘Messaging apps.’ 

Step 4: Join WhatsApp 

In the messaging apps section, choose ‘WhatsApp’ and link your Facebook Page & WhatsApp Business number from the dropdown menu. 

Step 5: Declare Your Target Audience 

Now, set your ad’s targeting settings based on: 

– Age group – Gender – Location – Interests – Custom audiences 

Once done, click ‘Next’ to proceed. 

Step 6: Design Your Ad 

At the ad set level, tailorize the design and your ad presentation. To make your ad visually impactful and engaging, use high-quality images and photos which are relevant to your product or service.

You can: 

• Select various message templates 

• Configure multiple conversation prompts 

This guides users for meaningful interactions with your business. 

Step 7: Publish Your Ad 

Once you’re fine with the setup, click on ‘Save and Finish’, then click on ‘Publish’. Your ad will be sent for Facebook review now. And as approved, it will go live as per your targeted audience and schedule. 

Conclusion 

You know now, how to make WhatsApp Ads or how to advertise on WhatsApp and use them to get fresh business leads. All above mentioned details are explaining the importance of Click to WhatsApp Ads and how to set up them.  

To gain maximum from Click to WhatsApp Ads, you must adept the simple and easy ways. A sound knowledge of Facebook marketing (Facebook Ads) will make a strong Click to WhatsApp Ads campaign for your expected audience to get the best results or performance.  

For queries and requirements related to WhatsApp Ads and marketing related to the same, you can drop an email to WebMaxy at info@webmaxy.co.  

We are delighted to serve our customers 24 X 7! 

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