In today’s world, customers have become the main focus of businesses. In order to drive customers to a business, it’s […]
Klaviyo alternative: Comparing features and benefits
All posts by Adam Wilson
Cohort analysis: Understanding the basics and getting started
Cohort analysis can help you know about the long-term health of your business. For a business to be successful, it’s […]
Traditional marketing tactics: Are they still relevant in the digital era?
Traditional marketing is said to come into existence back in the 19th century. Earlier, marketing was limited just to print […]
Proven strategies for creating social media content
Social media content has gained prominence over the last few years due to the benefits it provides. As per the […]
Behavioral segmentation: Personalizing the customer experience
As we all know, our behavior is affected by many factors like habits and background. People with similar habits and […]
Personalization vs hyper-personalization: The future of digital marketing
Personalization has become quite popular over the last few years. The main reason is the benefits it is able to […]
Creating a customer loyalty program that actually works
Most of the brands have been able to establish themselves just because of a loyal customer base. These customers won’t […]
A complete guide to creating a successful social media marketing plan
Social media marketing is a powerful way for marketers to promote products or services and increase brand awareness. Nowadays, everyone […]
Top 12 performance marketing agencies to improve your ROI in 2023
Performance marketing can help you to enhance your marketing efforts and increase ROI. It is no longer a new term […]
Essential marketing insights for businesses: Types and examples
Marketing insights are a combination of quantitative and qualitative data systematically collected with life/work experiences. Just collecting data that doesn’t […]
What are marketing campaigns? Types and examples
Marketing campaigns can help you create awareness and a lasting impression on your prospective customers. You can promote your products […]
How to increase website traffic? Best strategies and tips
A website plays a vital role in the success of a business. It helps you build an online presence and […]