Mobile apps have been around since Nokia Symbian operating system two decades ago. But they were rudimentary. After all, one […]
Key mobile app performance metrics to track
All posts by Adam Wilson
Top 6 Hotjar Alternatives in 2023
Hotjar may be the most popular heat mapping tool in the market, but it is definitely not perfect. Users complain […]
5 Steps to Build a Customer Experience Strategy
Unless you are Steve Jobs, your digital enterprise most probably resembles a rival’s business very closely. Both businesses share a […]
Top 6 web analytics tools used by successful marketers worldwide
Ask any successful marketer or business owner how to improve your website performance and conversions, and you will get one […]
Understanding Customer Experience : A Quick Guide
What does customer experience mean?” Ask any business owner and they’d tell you they know the answer. But do they, […]
Ecommerce tracking in Google Analytics: The ultimate guide
Google Analytics can tell you everything you need to know about your audience and site performance. If you have products […]
6 Steps to benchmark and compare website traffic against your competitors
Lucky growth is temporary. Systematic growth is predictable. To survive amongst your competitor websites and thrive in your industry business, know […]
3 Tools to reduce bounce rate on your ecommerce site
Bounce rate for eCommerce sites is the percentage of visitors that leave your website without completing the intended action such […]
How to create a heatmap for your website (For Free)
Heatmaps are a method of data visualization in which the magnitude of a parameter is shown via color on a […]
Top 10 Customer Journey Mapping Tools
Mapping customer journeys can be challenging. You will need reliable customer journey mapping tools to collect real-time data accurately. Customer […]
How to Use Qualitative Data to Measure and Improve Customer Retention
Statistics suggest that more than half of a company’s revenue comes from 8% of its customers. Businesses employ a lot […]
5 Ways Tracking User Behavior Can Improve Customer Experience
A commercial website isn’t without its mysteries. What’s affecting the conversion rate? What’s driving users to the competitors? Just what […]