Demystifying top customer data platforms:  A detailed guide for businesses

The top customer data platforms help businesses compile their customer data from different marketing tools and platforms. WebMaxy’s advanced sales and marketing tools can help you integrate customer data from multiple marketing channels effectively.

CDP platforms help companies avoid data siloes and target customers effectively. They can get detailed customer profiles and make customer segments. However, advanced customer data platform perform functions beyond just data aggregation and segmentation. 

In this blog, we will give you in-depth information about the best customer data platforms. This accurate information will help you choose the right customer data platform for your business.

Top 10 CDP Platforms 

Here, we have given a list of customer data platforms that you must consider. We have mentioned their top features and pricing for your reference. This customer data platform comparison will help you select the best one. 

1. WebMaxy eGrowth  

WebMaxy eGrowth is one of the top CDP platforms that helps you do a lot more than contact management and customer segmentation. You can automate your marketing tasks and increase your efficiency. 

From the KPI dashboard, you can analyze KPIs and know how far or close, you are to achieving them. You can automate your marketing channels like SMS, Email, or WhatsApp marketing. Set automated rules and define when to reach out to customers and with what messages. 

You can interact and engage with customers on social media channels through SocialGro.AI. Schedule social media posts and monitor their performance from one dashboard. Manage and handle customer queries easily with Omnichannel Support. 

Retain customers by implementing a customer loyalty program on your website. Reward consumers for their valuable actions and make them come back for more offers. Retarget existing customers with similar product recommendations and encourage repeat purchases. 

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2. Klaviyo

Klaviyo is among the best customer data platform tools that enable you to perform different functions. You can create customer segments and target them with personalized messages. You can reach out to customers through SMS and Emails. 

You get detailed customer profiles that you can use to send product recommendations. It also provides you with templates that you can utilize directly to reach out to customers. You can conduct A/B testing to determine the best messaging to engage customers. 

Related: Klaviyo alternatives

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3. Zoho 

Zoho is one of the top CDP tools that help businesses manage their marketing, sales, and customer support activities. You can segment customers based on their demographics, interests, and purchase history. Then, you can create targeted marketing campaigns and get the attention of different groups. 

You can manage your social media channels effectively with Zoho Marketing Automation. Schedule social media posts priorly and engage customers on your social network. Build marketing workflows with a drag-and-drop editor and reach out to customers with relevant messages. 

Related: Zoho campaigns alternatives

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4. MoEngage 

MoEngage is among the best customer data platforms that help businesses not only unify customer data but engage them across different channels. They can engage with customers through SMS, Email, and in-app messages. 

This customer data platform allows businesses to create customer segments on the basis of demographics, interests, and behavior. Then, you can personalize customer interactions and push them towards the end of the funnel. 

Related: MoEngage alternatives

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5. WebEngage

WebEngage is one of the top customer data platforms that help businesses create customer profiles and target them through different marketing channels. You can create customer segments and reach out to them with the right messages at the right time. For example, you can send special offers or discount coupons to abandoned cart customers. 

This customer data platform provides a variety of tools for measuring and analyzing online customer engagement. This can help marketers track campaign performance and make data-driven decisions. 

Related: WebEngage alternatives

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6. CleverTap

CleverTap is on the list of the best customer data platforms in 2023. This CDP tool helps businesses to personalize customer journeys and target customers on distinct channels. You can segment customers based on various criteria and focus on them with relevant messages. You can automate different channels like Email, SMS, in-app messages, and push notifications. 

This customer data platform helps you nurture leads and move them through the sales funnel. You can create automated marketing campaigns and help new customers know more about your brand and eventually convert.

Related: CleverTap alternatives

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7. HubSpot Marketing Hub

HubSpot Marketing Hub is a customer data platform that helps marketers attract, engage, and convert customers. You can make customer segments and send them targeted emails. You can automate repetitive marketing tasks and create triggering workflows based on customer behavior. 

This tool helps you manage all your social media accounts from one place. You can schedule posts and save time of your team. Get detailed insights about the performance of marketing campaigns and optimize your marketing strategy accordingly. 

Related: HubSpot Marketing Hub alternatives

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8. Segment

Twilio Segment is one of the most popular CDPs that helps to create customer profiles by unifying data from analytics tools and platforms. The highlight of this tool is that it integrates with more than 400 tools which means you can collect customer data from mobile and web apps. 

You can get a detailed understanding of your customers’ needs and preferences. Then, you can create personalized messaging for different customer segments. This platform helps you engage customers through SMS and email campaigns.

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9. Emarsys

Emarsys is a marketing customer data platform that provides customer insights by combining and analyzing data from multiple platforms. This way you can create personalized marketing campaigns and get more customers to your business. 

The best feature of this tool is its AI algorithm which assists you in segmenting users and sending the right content to them. You also get reports that help you identify which campaigns are working for your business and which aren’t. 

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10. Bloomreach

Bloomreach is one of the best customer data platforms that helps you personalize customer journey. It collects customer data across websites, mobile apps, and social media to help you know customers’ preferences. 

You can set automations to engage customers across different platforms. You can provide personalized product recommendations based on their search. This tool helps you improve customer engagement and boost conversions. 

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Top CDP Platforms: The Conclusion 

The best Customer Data Platform help marketers collect, unify, and analyze customer data. It pulls data from different marketing tools, platforms, & campaigns and presents it in one dashboard. Nowadays, there are many CDP tools available in the market. 

The best customer data platform for your business depends on the specific needs and requirements. The different CDPs offer a wide range of features and capabilities. A CDP helps you create customer segments and personalize marketing campaigns.

Here, in this blog, we have compared the top customer data platforms. We have mentioned their key features along with pricing to help you select the right one. As per the above information, WebMaxy eGrowth is the best customer data platform that comes with maximum features at a cost-effective price. 

Schedule a demo with our experts to learn more about WebMaxy eGrowth. For more information, email us at info@webmaxy.co. 

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