10 Effective Ways to Increase Social Media Engagement
If you want to reach a wider audience, what will be your strategy to climb the ladder? For many eCommerce brands it’s none other than social media engagement! Yes, social media management tool allow businesses to reach a larger audience base and engage them with their products or services.
To thrive in this digitally transforming world, brands must demonstrate a powerful digital presence and engage with users on a better level. When individuals are scrolling through social media apps for hours, you can get their attention to enhance brand visibility.
Creating social media accounts on Facebook, Twitter, or LinkedIn and sharing your content is just the beginning of social engagement. There is lot more into it and social media platforms can be a new avenue to engage with potential customers.
In this blog, we will walk you through the importance of social media engagement and more.
What is social media engagement?
Social media has revolutionized the way businesses interact with their customers. Social media networks offer effective two-way communication platforms parties. The simple definition of social media engagement is, ‘an indicator of how users interact with your brand’s social media accounts and its content’.
Social media engagement can be measured in terms of several actions by the users. This can be indicated for some social media platforms as follows:
- Facebook – like, share, comment, review, tags
- Instagram – follow, like, comment, share, review, direct messages, save
- X (formerly Twitter) – share, retweet, repost, mentions
- LinkedIn – like, share, comment, repost, connect/follow, direct messages .
- YouTube – like, comment, subscribe, share, save
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Become a better social media marketer to establish your brand’s voice.
Moreover, social media users can use different elements to interact with your brand. Interaction with your company page would be in terms of clicks on profile or call to action whereas interaction with your social post/content, would be in terms of like, comment or share.
By understanding such social media metrics, you can better connect with your audience. It is a great way to figure out whether the content you’re creating resonates with your audience or not. Knowing about what people like and dislike about your brand or products helps improve social media engagement strategy.
That’s not all it’s good for and we will continue this discussion in our next main topic.
Why is social media engagement so important?
Your social media channels act as your brand personality. A socially active brand gets more reach and thereby boosts business growth. Social media engagement is an important element for your success on social media. It helps your business in multiple ways.
- Reach a bigger audience: One of the basic advantages of social media engagement is to reach a wider audience. When your business is socially engaged on several channels, it increases the chances of reaching a wider audience globally. It improves your brand awareness amongst people and brings more leads to your business.
- Establish trust in brand: When you share quality content related to your product or service on social media channels, you give valuable services to the customers. Responding to customer questions or comments also has a great impact in building relationships with them. Quality posts and positive responses take you long way to building the trust of your visitors. They start approaching your brand when they are looking to buy a relevant product and it turns them into potential customers.
- Provide customer support: Your customers feel more valued when you engage with them on social channels to resolve their product-related issues. They love and appreciate it when you prioritize quick customer support for them. When you respond to customer service requests on social media, customers prefer your brand in future as well.
- Improve search engine presence: Social media can shore up your brand’s search engine presence. When your brand shows increased social media engagement in terms of likes, comments or shares, it gives a positive signal to Google that helps to get more referral traffic to your website and its services.
- Get valuable feedback: You can effectively leverage social media channels to interact with customers for answering their concerns, following up their complaints, and analyzing their feedback. It provides you with the best means to improve your products and services by learning from such feedback.
In this way, you can use social media engagement to manage brand’s reputation, expand demographic reach, and better communicate with customers.
Authentic engagement and effortless analysis are the key points we stick to when it comes to boost your social media engagement WebMaxy is the all-you-need social media toolkit that elevates your social media engagement journey
How to increase engagement on social media channels?
Improving your social media engagement is a continuous task and you should consistently work towards it. There is nothing like achieving any defined level for maximum engagement. The following tips for increasing social media engagement will surely help you maintain a positive perception of your brand.
- Know your social media platform
- Keep your target audience in mind.
- Analyze your social engagement metrics.
- Set engagement goals by considering metrics
- Use components that make your post engaging
- Set engagement goals by considering metrics
- Set engagement goals by considering metrics
- Know the frequency of posting
- Craft an easy to share content
- Respond genuinely to your followers
There are around 15 social media channels that businesses use to be socially engaged. However, not all these social platforms will give you the expected results and may not be even suitable for your brand. Define your social media engagement strategy by considering the specific metrics, trends, audience and culture.
People who are more interested in your products and services define your target audience. You should try focusing on specific social media networks to reach your target audience and improve social media engagement. For example, LinkedIn can be the perfect social media platform for B2B companies to reach their target audience group. Also, try to create audience specific content that resonates well with their taste and preferences. As a B2B company, you might further consider working with the best b2b video agencies to produce targeted content that resonates with decision-makers and boosts engagement.
You can view social media metrics for major social media channels including Instagram, Facebook, Twitter or LinkedIn on their native dashboards. Analyzing likes, comments, followers, impressions, or shares for your social content helps you decide on the enhancement aspects.
Alternatively, you can go with third-party social media management tools like WebMaxy that provides more valuable insights. This reliable social media management tool provides features to view and understand your engagement metrics for various networks in single platform.
Setting clear goals about your social media engagement helps you achieve desired results. For example, if you want more engagement on your social posts then your focus should be on creating interesting and innovative content. After posting, you can analyze related metrics for number of interactions, type of interaction etc. This metric helps you understand how your social media engagement strategy works and where you can improve.
Though it’s hard to define an engaging post for particular channel, some posts have shown great results over others. Images, short-form video, GIFs, emojis and live video are the most engaging components observed so far. Client testimonial is another most engaging and authentic type of post that customers find useful. You should examine analytics to know if and how these types of posts work with your audience.
Authentic voice gives humanized touch to your social posts and encourages people to talk about your brand positively. Though tone and voice can vary as per the audience, the following pointers can help you develop the best social media voice for your brand.
– Character/Persona- Friendly, Warm, Professional, Playful, Inspiring, Authoritative
– Tone- Personal, Humble, Clinical, Honest, Scientific, Direct
– Purpose- Engage, Educate, Entertain, Sell, Amplify, Inform
– Language- Simple, Insider, Savvy, Complex, Jargon-filled, Fun
Post timing is an important algorithm in your social media engagement strategy. You can analyze the different timings from audience insights and decide which works best for your brand and social channel. You should have strategic approach to posting when your followers are most active. As per the Buffer analysis the best time to post:
– For Instagram- generally between 7 a.m. and 8 a.m. on weekdays
– For LinkedIn- generally between 9 a.m. and 5 p.m. on weekdays
Frequency of posting is another important factor in boosting your social media engagement. You should not flood your audience with too much content and try to just maintain an active social media presence. About 1-2 posts per day works well for many brands. However, timing matters just as much, and knowing the best time to post on social media can significantly increase visibility and engagement
Just explicitly asking to like, share and comment may not always work, and you need to find other effective ways so that your content gets shared. People prefer visual content like short-form video and images over the text content and hence they are more likely to share it. To increase your social media engagement, you should create and curate content that will prompt users to hit the share button. Using the best ai presentations can help you quickly turn ideas into polished visual content that’s more engaging and shareable.
Because it’s about improving engagement, you can’t miss out responding to people who have interacted with you on social channels. You should never miss a comment, mention or question from those users because they have given their valuable time noticing you.
Ideas for social media engagement posts
To create intriguing and interacting social media posts, you should reckon with all the above tips. Alternatively, you should explore short-term and long-term strategies for social media engagement.
Below are some of the finest Social media post ideas that make use of both strategies to keep their social media account in a tip-top shape. These ideas for social media engagement posts will surely strike and inspire you!
➤ Discord
Discord
People love to react to humorous or funny information in a better way than textual information. Posts that contain humor are more likely to be enjoyed by users and hence it leads to more social media engagement. Discord, a VoIP social platform, creates Twitter posts with a lighthearted and whimsy tone.
However, humor may not always define your brand or industry in a correct way. Try to be creative with your posts while sticking to your brand essentials.
➤ Marvel Entertainment
Marvel Entertainment
For Marvel Entertainment, the giveaway post worked perfectly fine. They announced a month-long giveaway for #MarvelInsider, a loyalty program for fans which made them hit the goal.
This is one of the fastest ways to make your audience socially engaged with your brand. Who doesn’t love to get free things! Through such engagement-focused giveaway, you can ask followers to like, comment, or tag a friend.
You can host giveaways and contests on Instagram, Twitter, or other social media platforms. Personalized giveaway is another innovative strategy that makes your audience feel special and valued.
➤ Bearverse
Bearverse
People are found to pay more attention to the brands with the FOMO (fear of missing out) posts. This is an effective strategy to encourage users to stay engaged with your social media feed.
The Bearverse video game launched an upcoming flash sale that encouraged customers to sign up by showcasing a live twitter feed on website, keeping users informed and connected. They had an intriguing Twitter post with an innovative headline; ‘You blink, and you miss it – this describes our first flash sale.’
The sale created a classy experience for the followers, and they remained attentive with brand’s Twitter updates so that they don’t miss out on any exclusive deals.
➤ Lush Cosmetics
Lush Cosmetics
Lush Cosmetics leveraged fall seasonal marketing to interact with the audience in a fresh and engaging way. They offer an outstanding collection of Halloween makeup.
With a popular YouTuber Alexys Fleming (Madeyewlook), Lush created YouTube video featuring a makeup look with their 2022 Halloween collection.
Monitor social media engagement for improvements
Social media engagement can have a positive influence on your brand and hence monitoring will pay off the efforts you put into it. You should monitor social media engagement metrics or rates to boost your overall engagement on various social channels.
To keep a close eye on your social media engagement, you can uphold social media analytics and engagement tools. WebMaxy SocialGrow.AI allows you to analyze the engagement metrics of your social media marketing campaign in one dashboard.
With SocialGrow.AI, you can check your social media engagement metrics for Instagram, Facebook, Twitter/X, and LinkedIn to get marketing insights and drive the best results. You can seamlessly surface your top-performing content to better understand the type of content your audience engages with.
Make the most of your social media with WebMaxy
The tips and examples covered in the blog are surely a foresight in your social media engagement strategy. If you want to make the most of your social media, then WebMaxy is your perfect partner.
Start replying to more comments, get a grip of important interactions, and turn your followers into fans with our excellent social media management tool.
Become a better social media marketer to establish your brand’s voice
SocialGrow.AI effectively manages social campaigns that drive results.
FAQs
Social media engagement evaluates all interactions happening with your social media content on various social platforms. Popular types of social media engagement include likes, shares, and comments of your content. Other important social engagement metrics are retweets, tags, DMs, follows and reviews.
To attract higher social media engagement rates you can unlock these eight tips to foster deeper connections.
1.Analyze your engagement
2.Create a specific engagement strategy
3.Know your audience
4.Create and share valuable content
5.Keep the conversation flowing
6.Show your human side
7.Keep response times speedy
8.Schedule smarter
People all over the world employ social media platforms to connect with friends, family, and brands. Businesses can utilize social networks to build a personal connection with the audience and engage efficiently with the customers. By leveraging social media engagement practice, companies can increase brand awareness, loyalty, and sales.
Social media posts enhance brand visibility as they can reach a wider audience. Creative and engaging social media posts keep the audience interested. This leads to more shares, comments and followers, which enhances customer engagement and builds brand loyalty.
To measure the success of social media engagement, you should opt for the renowned and efficient social media analytics and engagement tools. Below is the list of some popular social media engagement tools:
1.WebMaxy SocialGrow.AI
2.Sprout Social
3.Hootsuite
4.Sendible
5.Buffer
Adam Wilson
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.
