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Mastering Marketing Automation in eCommerce

Marketing Automation is the process of automating repetitive and mundane marketing tasks with the help of software. You can automate various marketing tasks like email, SMS, lead nurturing workflows, and more.

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Speakers Details

Anand Mahajan

CEO & Founder

Webmaxy
Pune, India

Satakshi Shukla

Digital Marketing Manager

Webmaxy
Pune, India

Goals of Marketers and eCommerce Business Owners

Marketing automation can help marketers and eCommerce business owners meet their several goals. We have created a report that states the major goals of most of the marketers and brand owners.

Want to streamline marketing and sales efforts.

Want to minimize manual tasks.

Want to enhance the customer experience.

Want to increase customer engagement.

Want to increase the number of leads captured.

Marketing Automation Statistics

91% of the most successful marketers say marketing automation is very important to the overall success.
Lead generation increased by 80% for those using marketing automation.
There’s a 451% rise in qualified leads if marketing automation software is used.
Marketing automation allows companies to reduce overall marketing costs by 12.2%.
44% of marketers who implemented marketing automation software see a return within 6 months. 

Why use Marketing Automation?

Marketing automation can help execute repetitive tasks while you pay attention to other important tasks. There are many benefits of marketing automation such as,

Minimize manual tasks

Marketing automation can help do repetitive and time cumbersome manual tasks. You can automate these tasks for 24/7.

Increased conversion rate

Retarget your abandoned cart prospects, bring them back to your business and increase conversion rate.

Lead nurturing

Create a workflow that depends on the action of your leads and encourages them to take the final action of purchase.

Marketing Automation Tool – Webmaxy eGrowth

Webmaxy eGrowth is an all-in-one eCommerce management platform. It can help you to automate your SMS, email, and Whatsapp marketing. You can create marketing workflows with easy graphs for distinct segments of your customers.

Webmaxy eGrowth comes with a wide range of other features as well,  like a KPI dashboard, marketing insights, audience segmentation, social media marketing, email marketing, Whatsapp marketing, customer loyalty, help desk, and retargeting.

Why use Marketing Automation?

Marketing automation can help you create a smooth customer journey and improve customer experience. Here, we have given some of the best marketing automation strategies

Automate your social media marketing

Automate your social media posting for Facebook, Instagram, LinkedIn, and Twitter with Webmaxy eGrowth. Schedule your social media posts priorly to avoid the last-minute hassle.

Set up lead nurturing campaigns

Create and automate lead nurturing campaigns to push prospects ahead in the buying journey. Automate your SMS, email, and Whatsapp marketing with Webmaxy eGrowth.

Use Email
automation

Automate email marketing campaigns with Webmaxy eGrowth. Create relevant and personalized messages based on different attributes of your customers.

Target abandoned cart prospects

Create and automate email marketing campaigns for your abandoned cart prospects with Webmaxy eGrowth. Send them emails with discount coupons & offers to entice them to make purchase.

Retarget your existing customers

Automate workflows to target existing customers with similar or recommended products. eGrowth can help you do audience segmentation and target customers with personalized marketing.

how can you Implement Marketing Automation effectively?

Join Webmaxy Marketing Automation Webinar to learn the best strategies and tactics to execute marketing automation effectively.

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