5 Common Mistakes You Must Avoid While Creating WhatsApp Catalog

WhatsApp catalog is an efficient tool for e-commerce businesses to display their products and services to customers. As we know, making a WhatsApp business catalog needs attention to detail and a good understanding of the platform.

In this article, we will discuss 5 general mistakes to skip while creating a WhatsApp catalog feature for your business.

At first, we will brief about core concept of WhatsApp catalog.

About WhatsApp Business Catalog

Think of a WhatsApp catalog as your digital front-store existing inside WhatsApp. It’s not just a jazzy photo album, it’s a classic product showcase enabling you to display items with prices, descriptions, and all the required details- your customers want to make their purchase decisions.

Here’s what makes it smarter or efficient: Your customers are not required to download another app, create new accounts. They’re already on WhatsApp, and your products are right there, ready to be discovered.

Now, let us unroll them one after the other here.

Common Mistakes While Making a WhatsApp Catalog

1. Non-clear Image Quality

One of the major mistakes that online businesses do while building a WhatsApp Catalog is not having clear & attractive product images. Customers are full dependent on product images to do their purchasing decisions. High-quality images are must. Also be sure about your images- they are correctly taken and display your product from multiple views or angles. Also, check that your product images are WhatsApp optimized with right size and resolution.

HD images are having more visibility and preciseness. Nowadays, they are more trending and preferred everywhere.

Check how you caCase Study: The Design Cart (E-commerce Raw Material Supplier)

• The Solution: This brand, is a supplier of fashion and apparel raw materials, wished to convert customers accustomed to physical inspection. They emphasized on high-quality, standardized product photography for their WhatsApp Catalog. They gathered their Shopify storefront data to make sure that the images displayed in the chat were professional and regular.
• The Outcome: By treating the Catalog as a high-quality, smooth storefront, they simplified the customer purchase journey and made the WhatsApp experience just like ‘store’, directly doing promotion for their range of products and materials.

2. Improper Categories of Products

Arranging products into categories is vital to deliver a smooth and relevant customer experience. Customers must be able to find what they are looking in fast and easy way. Create categories making sense for your business and assuring that your products are perfectly classified. Any crowdy product library is headache for selection for users. JU

Case Study: A Trending Retail Business Brand (Implemented during a Festive Season)

• The Solution: Rather than keeping their full stock into the Catalog, this retailer brand implemented a strategy of segmentations and prioritizing. They applied a conversational AI Agent to guide customers and featured only the most relevant items (e.g., “Christmas Special,” “Bestsellers,” or “Top Discounts”) in the main Catalog view.
• The Outcome: This approach made a highly personalized, focused shopping experience. By offering a curated collection based on event or segment, they saw improved customer engagement and drove more powerful sales than their earlier one, which they had presented a chaotic, full inventory.

3. Proper Product Descriptions

Another mistake businesses make is not offering full, updated product descriptions. Product descriptions must be specific, still, descriptive one to give customers a sure idea of what they are going to purchase. Use bullet points and include(add) relevant information like product dimensions, product base material, and product care instructions. Make sure that your product descriptions are updated and well-written with proper grammar.

Case Study: Jet Gems (Exclusive Jewellery Brand)

• The Solution: For high-value, exclusive products like jewellery, details are big valued. Jet Gems made sure that their catalog items had complete descriptions and used broadcasting features to send detailed alerts about new launches and collections to their patrons. These alerts likely linked to catalog items with all required specifications (e.g., carats, cut, material).
• The Outcome: Clear, detailed communication and timely promotion of new collections helped convert online clients and remarkably improved their customer outreach, leading to best sales from high-value items.

4. Not Including Pricing Information

Another frequent mistake businesses make when creating a WhatsApp catalog is not adding the pricing details. Customers are very much inclined towards the pricing level; they need to pay for their selected and required item.

Assure that your pricing information is clear and relevant and skip adding hidden fees or charges. Also, add information about any promotions or discounts those you’re offering at present.

Case Study: GIVA (E-commerce Brand)

• The Solution: While this example highlights the importance of transparency. GIVA brand used the WhatsApp platform to confirm Cash on Delivery (COD) orders via an automated flow. This is crucial because COD orders have a big risk of cancellation, because of no price details or clarity on it.
• The Outcome: By using the WhatsApp flow to confirm all details, including the final price with delivery, they avoided multiple daily calls to confirm orders, which remarkably simplified operations and declined logistics costs related with failed deliveries.

5. Old Product Catalogs

Not keeping your WhatsApp catalog feature updated is a mistake that can hurt your business. Customers wish to refer and check out the latest products and their pricing details in your WhatsApp catalog. Be alert and update your catalog on a regular basis and drop out any unavailable items. Verify that your pricing information is valid with time and that any discounts, offers, or promotions are existing.

Case Study: AMG PETRONAS F1 Team – Mercedes (E-commerce Brand)

• The Solution: As a selling brand with rapidly changing merchandise scenario’s (new races, new seasons, limited editions), they collaborated WhatsApp directly with their CRM and CLM (Customer Lifecycle Management) systems. This synchronization approach assured that their catalog items and messaging are always backend with current stock levels and new arrivals.
• The Outcome: Integrating the WhatsApp catalog with business systems allowed them to drive better performance and assured that when they shared a merchandise link in a chat, it was live, available, and priced correctly, leading to a smooth customer purchase experience with high conversion rates.

Tips and Best Practices to Set up a WhatsApp Catalog

Find here some best practices to implement when you want to make a product catalog on WhatsApp business App:

1. Keep your WhatsApp Catalog Updated and Detailed

Take advantage of all the fields WhatsApp provides in the catalog setup, like price, description, and product code. Each product entry must have a clear call to action, like “Message us to purchase” or “Ask for more details,” to inspire customer engagement.

2. Follow WhatsApp Commerce Policies

Be assured that your catalog follows WhatsApp’s commerce policies to skip from having your catalog or business account limited or restricted.

How to Create a WhatsApp Catalog Link

Sharing your WhatsApp catalog link enables customers to view your products or services directly.

Find here the steps on how you can create and share a catalog link:

• Open WhatsApp and go to the Business tools
• Tap on Catalog
• Choose the product or catalog you want to share
• Tap the ‘Share’ icon and select how you want to share the link
• Business Policy | WhatsApp Business
• Get the updated information on our business policy and how WhatsApp Business is secured, compliant for all businesses.

Conclusion

Developing a WhatsApp catalog anticipates the attention in detail and a sound understanding of WhatsApp Marketing platform. By these given common mistakes, you can make a WhatsApp catalog showcasing your products and services powerfully and delivering a positive customer experience.

Prepare your product images properly and ensure that their product descriptions are clear, concise and attractive, organize your products into many relevant categories, add pricing information, and keep your Catalog up to date. You can also refer the given case studies with results and solutions, clearly defined for every mistake described above.

By carrying out these best practices, you can make a successful WhatsApp catalog for your business.

To make a perfect and content rich product catalogs for your online business on WhatsApp platform, you can contact our WebMaxy team or drop an email on: info@webmaxy.co

Frequently Asked Questions