From Chat to Cart: The Smooth Journey of Order on WhatsApp 

You can just place an order via a WhatsApp chat. Order on WhatsApp is an easy job now. Within some moments, upon your order booking with the brand, you will get a WhatsApp notification. After some days, you will receive the message about the delivery status of your dispatched products.  

This is the beauty of WhatsApp ordering system.  

Today, everyone is interested to order through WhatsApp for their needs. A research study shows a 50% rise in customer satisfaction scores upon using WhatsApp as their messaging platform. Latest features like WhatsApp ordering confirmation and shipping updates are really transforming communication ways of businesses with customers. It’s quick, efficient, and individual based.  

In this blog, we’ll cover up how you can utilize WhatsApp to simplify order confirmations and shipping updates to keep your customers updated about every step of the way.  

Let’s begin! 

Importance of Prompt Order Confirmations and Shipping Updates 

Upon hitting the button ”Place Order” or “Book an Order”, we need to wait patiently for the execution of the further process here. Intime order confirmations and shipping updates can make an entire changeover in easing the post-purchase anxiety.  

Let’s discuss here the amazing benefits of an order confirmation message and shipping updates. 

1. Building Trust from the Get-Go 

When customers get a prompt confirmation about their successful order, it instantly builds trust. This makes them sure about their correct transaction processing, and their items are under shipping, about to deliver. It’s the first step to make a seamless and transparent shopping experience. 

2. Reducing Customer Inquiries 

In case you are not aware about your order delivery status or when it is coming? This has a solution. By giving timely updates, you can remarkably drop down the number of customer inquiries and support queries. It makes your customers happy and frees up your customer service team for addressing more complex issues. 

3. Improving Customer Satisfaction 

We live in a world of instant confirmation is no more a reality. Customers expect instant updates and clear communication. Businesses meeting these expectations stands apart. Also, sending timely order confirmations and updates to customers makes them more satisfied. This improves brand loyalty.  

4. Keeping Customers in the loop 

Timely updates keep your customers in the loop. This is crucial for keeping their peace intact. With WhatsApp features, now customers know exactly when their order got confirmed, when it’s shipped, and when it will be received. This type of transparency helps managing customer expectations and declines the chances of negative reviews. 

5. Boosting Brand Loyalty 

When customers feel valued and informed, they’re most likely to come back for future purchases. Ontime and effective communication improves a positive relationship between your brand and customers. This raises both- loyalty and repeat business. 

6. Stand Apart in a Competitive Market 

In a competitive market, exceptional customer service can make you distinct. Offering customers their timely order confirmation and shipping updates shows your promptness for the customer experience, helps you to stand unique and develop a reputable brand. 

Reasons to Choose WhatsApp for WhatsApp Ordering and Shipping Updates 

We will explore the best reasons for which WhatsApp is the best option for sending Shipping updates, reminders and WhatsApp Ordering status etc. In some way, these ordering system and shipping details are also available with other messaging platforms like Email and SMS. 

A. Popularity and Reach of WhatsApp 

• Global Phenomenon:  

WhatsApp has 3 billion active users globally. WhatsApp is one of the most popular messaging apps, beyond geographical and cultural boundaries. As your customers are already using WhatsApp for daily communication, making it an easily accessible and familiar platform for them. 

• User-Friendly Interface:  

WhatsApp’s easy and intuitive interface is easier to use for customers of all ages. Either for an average techy senior person to smart youngster user, WhatsApp’s user-friendly design makes sure that your e-Commerce messages are easy to read and reply. 

• High Engagement Rates:  

WhatsApp messages have tremendous message opening rates around 98%.  

This means your order confirmations and shipping updates are very much guaranteed to be seen. But emails may mostly end up in spam folders or go missed. 

B. WhatsApp Benefits for Businesses 

• Instant Communication: One of WhatsApp’s standout benefits is the promptness of its messaging. Order confirmations and shipping updates are delivered rapidly, gives real-time information to your customers. This instant messaging feature also helps removing the impatience normally caused with online shopping. 

• Economical Solution: WhatsApp is an economical way for businesses for customer communication. Unlike SMS, which may consume high costs, WhatsApp messages are sent via internet, lowering overall communication expenses. 

• Personalized Customer Experience: Customers seek for personalized communication even on WhatsApp. It may be with first name, a personal update etc. This kind of personalization can remarkably enhance the customer experience. Ordering through WhatsApp is quite suitable for personalized communication. 

• Smooth Integration with CRM Systems: WhatsApp’s integration with CRM systems enables businesses to automate critical customer interactions such as order confirmations, shipping updates, and support follow-ups. This seamless connection helps ensure communication is timely, accurate, and consistent. By syncing with your CRM, WhatsApp becomes a powerful tool for maintaining strong customer relationships and streamlining operations. 

How to Set Up WhatsApp Business API for Order Confirmation 

As you can automate shipping confirmation with the WhatsApp Business App, here is an option: the WhatsApp Business API. Apart from the WhatsApp Business app, the WhatsApp Business API is designed for medium to large businesses, enabling for smooth integration with your existing system and automated messaging at higher scale.  

In the same regard, the WhatsApp API replaces the shortcomings of the WhatsApp Business App. The WhatsApp Business API is designed to manage high volumes of messages and offers strong features like analytics and automated workflows.  

It’s perfect for businesses looking to scale their operations and provide top-class customer service. 

Setting up the WhatsApp Business API sometimes feel like a bigger leap, but it’s a perfect investment in improving customer communication. 

Let us unfold the set-up process stepwise here: 

• Sign Up with a Business Solution Provider (BSP) 

To use the WhatsApp Business API, you’ll have to partner with a BSP. WhatsApp authorizes such providers to offer API access and support you set it up. 

• Create a WhatsApp Business Account 

Once you’ve selected a BSP, you’ll need to make a WhatsApp Business Account. This step includes verifying your business details and phone number. Your BSP will direct you through this process, making it straight and problem-free. 

• Configure Your API 

Upon setting up the account, the time is to configure the API. This includes the API integration with your existing systems, like your existing CRM or e-commerce platform.  BSP will provide the required documentation and support to help you through this technical process.  

• Set Up Automated Messages 

Now, you can easily set up automated messages for order confirmations and shipping updates. Time to use ready message templates! This is quite easy to manage, even though it looks complicated. You’ll create message templates; those will be automatically sent to customers at different phases of their purchase journey.  

• Test Your Setup 

Prior to go live, it’s tough to test your setup. Send test messages to make sure about everything works correctly, so that your customers receive timely and accurate information. 

• Go Live and Monitor 

Upon completion of a test, you can go live with your WhatsApp Business API. Keep an eye on the performance and be ready to adjust as needed. Checking up with customer feedback and message delivery rates will support you optimize the system over time. 

Automating Order Confirmations 

Now, let’s talk about the main aspects of automating order confirmation. 

Creating Order Confirmation Messages 

Let’s begin with the ‘basics’ of things.  

1. Crafting Clear and Friendly Messages 

The key to a good order confirmation message is clarity and friendliness.  

Here’s a simple design to follow:  

• Greeting: Begin with a warm greeting to set an assertive tone. 

• Order Details: Clearly mention the order number and summary to confirm the purchase order details. 

• Next Steps: Clear out the customer- what to expect as the next step, like shipping timelines or additional updates. 

• Contact Information: Offer a way for customers to reach out with queries or concerns. 

Here’s an example, 

Integrating Order Confirmation Automation 

1. Connecting with Your E-Commerce Platform 

Integration of WhatsApp Business API with your e-commerce platform is the first step in order confirmations automation. It enables for smooth communication between your order management system and WhatsApp.  

Many e-commerce platforms like Shopify and WooCommerce have plugins or extensions to streamline this process. 

2. Using a Business Solution Provider (BSP) 

As discussed earlier, shaking hands with a BSP can simplify the integration process. Your BSP will offer the required API access and support to make sure that everything runs seamless. They can also help with setting up the WhatsApp automation templates and workflows. 

Setting Up of Automation Workflows 

To automate order confirmations, you must set up workflows that trigger transactional messages based on certain events.  

For instance: 

• Order Placed: When an order is placed, a confirmation message is sent to the customer automatically. 

• Payment Received: Once payment is confirmed, a follow-up message may be sent to assure the customer again. 

• Order Shipped: When the order is shipped, another automated message can be offered giving tracking information and the expected delivery dates. 

3. Shipping Updates Automation 

For maintaining satisfaction and trust of the customer, keeping customers informed about their order status is vital. Automation of shipping updates via WhatsApp assures of intime and accurate communication, improving the entire customer experience. Let’s find here- how to create automated shipping update messages and integrate them. 

4. Creating Shipping Update Messages 

Shipping updates should be clear, concise, and reassuring. Here’s a structure you can follow which is like the order confirmation one we mentioned above.  

• Greeting: Begin with a friendly greeting to maintain a positive connection. 

• Shipping Details: Provide specific details about the shipment, with tracking information and expected delivery date. 

• Next Steps: Notify / Inform the customer of what to expect next, such as delivery procedures or additional updates. 

• Contact Information: Provide a way for customers to reach out with any query or concern.

1. Hi [Customer Name],
2. Greetings! Your order🎉 # [Order Number] has been shipped and is on its way.
3. You may track your package here
4. Estimated delivery date: [Delivery Date]
5. If you have any questions, please feel free to contact us at [Contact Information].
6. Thanks for shopping with Us!
7. [Your Business Name]!

Improving Customer Experience with WhatsApp 

By using WhatsApp’s features, you can provide personalized interactions and interactive elements setting your business apart.  

Here’s how to make the most of this messaging platform to upscale customer satisfaction. 

Personalization and Customization 

Personalization is key to make customers feel valued and understood. With WhatsApp, you can customize your interactive messages to every customer’s specific needs and preferences.  

Here’s how: 

• Use Customer Names: Interacting with customers by their first name adds a personal touch and makes your communication more engaging. 

• Order-Specific Information: Add details related to their specific order, like item names, order numbers, and individualized recommendations based on their earlier purchase history. 

• Tailored Offers and Updates: Send personalized offers or updates based on customer preferences or past interactions. For instance, if a customer frequently buys a certain product, you might send them an update when the specific item is on sale. 

Interactive Features 

WhatsApp gives a range of tools to help you to connect with your customers in meaningful ways, making your communication effective and interesting.  

Let us know it further here: 

1. Customer Engagement with Rich Media 

WhatsApp’s interactive features can make your interaction more engaging and informative: 

• Images and Videos: You can use images and videos to showcase products, offer tutorials, or provide visual updates. For instance, you can send a video tutorial on how to use a product they’ve received with their purchase. 

• Interactive Buttons: WhatsApp allows you to include interactive buttons in your messages, like- “Track Order” or “Contact Us.”  

These buttons make it easy for customers to act directly from the message. 

2. Utilization of Automated Replies 

WhatsApp Business API supports automated replies, those handling common questions and concerns.  

For example, you can set up automated replies for frequently asked questions about order status, return policies, or store hours. It offers instant support and improves efficiency. 

End Summary  

Automating order confirmations and shipping updates with WhatsApp is not only about keeping customers informed. It’s also towards improving their entire shopping experience.  

With WhatsApp’s scalable reach, interactive features, and the capability to offer personalized communication, businesses can establish stronger relationships with their customers and simplify their operations. 

But really explore WhatsApp’s potential for your business, you must have a reliable and efficient solution. That’s where WebMaxy , a leading WhatsApp Commerce platform transforming business-customer communication, appears in. Our advanced customer engagement software, equipped with WhatsApp’s Business API, allows businesses to hold personalized conversations, remain smoothly reachable, and connects in real-time with customers. 

With WebMaxy, you can smoothly set up automated order confirmations, shipping updates, and more while enjoying top-class support and customization options. 

Frequently Asked Questions