Maximizing Sales Potential: How WhatsApp Catalogue Boosts Business Growth
With 60 billion messages sent daily by over 2 billion users worldwide, WhatsApp has completely transformed the way companies communicate with their customers. With an enterprise-grade API for WhatsApp Commerce, businesses can now display their goods and services, accept orders straight from WhatsApp, automate alerts and notifications, such as, inventory updates, product delivery status, and provide a flawless customer experience.
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- What is WhatsApp Catalogue?
- Benefits of Using WhatsApp Business Catalogue
- How to Create Catalogue in WhatsApp?
- Steps to Create WhatsApp Collections in WhatsApp Catalog
- Advanced Tips for Maximizing Your WhatsApp Catalog
- Creating a WhatsApp Catalog Link
- Regular Challenges and Solutions
- Tips to Create Best WhatsApp Catalogue
- Conclusion
- FAQs
Shortcuts: ✂️
What is WhatsApp Catalogue?
Businesses can use WhatsApp Catalogue for creating and sharing Catalogues of their goods and services. Without ever leaving WhatsApp, customers can explore your Catalogue, discover more about your offerings, and even place orders.
WhatsApp Catalogue allows you to showcase your products right within the app. You can add products, group them into several categories, and give them comprehensive details. Your customers will find it even simpler to locate the goods they’re seeking for as a result.
A WhatsApp catalog contains up to 500 items. An updated catalog on WhatsApp allows customers to browse a business’s products or services and connect with the business. Customers can easily share catalog items with their friends or message the business to ask questions.
WhatsApp business catalog works as a tool for online stores.
A minimum image size of 640 x 640 pixels for your product catalog WhatsApp is recommended. There is no official limit, still, it’s generally recommended to keep image files under 5MB for WhatsApp catalog to avoid slow loading times.
Setting up of WhatsApp Catalogue is free. It saves advertising expenses for businesses.
You can share the following data in the product Catalogue:
- Product picture
- Name of goods or services
- Cost
- Product or Service overview
- URL of the website
- Code for goods or services
Benefits of Using WhatsApp Business Catalogue
WhatsApp Catalogue has a lot of advantages, some of them are mentioned in the below table:
| Advantages | Explanation |
|---|---|
| Receive 4x Sales | Customers can explore and buy your products on WhatsApp more easily with the help of WhatsApp Catalogue, which will help you improve sales. |
| Enhanced Client Support | By giving clients an easy way to find out more about your goods and services and by automating their inquiries with a WhatsApp chatbot, you can enhance customer support. |
| Worldwide Reach | With WhatsApp Catalogue, you can contact over 2.4 billion consumers worldwide and offer your goods and services. This greatly expands your market reach. |
| Increase Recognition of your Brand | With WhatsApp Catalogue, you can increase brand recognition by providing potential buyers with a precise overview of your offerings. |
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How to Create Catalogue in WhatsApp?
Before anything else: a WhatsApp Business account is required in order to understand how to add Catalogue in whatsapp business. It serves as a gateway to the expansive WhatsApp Commerce ecosystem. Go to WhatsApp Business and download the application. After installation, setting everything up is simple: just register your company phone number, provide your company information, and you’re good to go!
WhatsApp Catalogues can be created in two different ways:
1. WhatsApp Business App (Limited Features Due to WhatsApp Business Catalogue Limit)
2. WhatsApp Business API (Exponential Customizable Features)
Let’s examine how to use these two approaches for WhatsApp Commerce:
1. WhatsApp Business App
By taking the actions listed below, you can use the WhatsApp Business App to create a Catalogue:
1: Launch the Business version of WhatsApp.
2: Tap the three dots located in the screen’s upper right corner.
3: Choose “Settings.”
4: Select “Business tools.”
5: Select “Catalogue.”
6: Select “Create Catalogue.”
7: Give your Catalogue a name.
8: Expand your Catalogue by adding goods and services.
9: Determine the cost of your goods and services.
10: Include pictures of your goods and services.
11: Save the Catalogue.
After creating your Catalogue, you can quickly distribute it to clients by following below mentioned steps:
1: Launch the Business version of WhatsApp.
2: Start a conversation with a client.
3: Press the symbol for the attachment.
4: Click “Catalogue.”
5: Choose the Catalogue you want to distribute.
6: Send the Catalogue to the client.
Downsides of WhatsApp Business App
While using the WhatsApp Business App to create a WhatsApp Catalogue is quite simple, there are some drawbacks as well:
- Automating the WhatsApp Catalogue is not possible with a connected WhatsApp Chatbot. The Catalogue must be manually sent.
- The purpose of the business app was to precisely cater to small businesses’ needs. The WhatsApp Business App is probably not the best option for businesses trying to reach a large audience.
Note: However, WhatsApp Business API is the ideal way to get around these issues.
Let’s take a closer look at the WhatsApp Catalogue API.
2. WhatsApp Business API
WebMaxy WhatsApp Commerce, the Smartest WhatsApp Engagement tool and WhatsApp Catalogue maker, based on official WhatsApp Business APIs, makes it simple to establish WhatsApp Catalogues using the WhatsApp Catalog API.
| Benefits of Using WebMaxy WhatsApp Commerce | |||
| Catalogues | Lead generation tools | Global Reach | Improved customer care |
| Quick replies | Improve Catalogue sales | Advanced customer messaging features | Chatbots |
| Payment links on whatsapp | Powering conversations | Security | Affordable pricing |
| Automated messaging | Enhanced customer communication | Helps with automation | 2-Way communication |
| Integrated customer profile | Interactive messages | Multiple logins | Streamlined workflows |
| Transforming marketing | Valuable insights | WhatsApp Broadcast | WhatsApp Business API |
Note: Additionally, clients can offer specific recommendations to WebMaxy developers for integration into their API.
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WebMaxy’s Our Product Catalog WhatsApp pricing plans offer maximum value.
Steps to Create WhatsApp Collections in WhatsApp Catalog
If you provide various products, aligning them into collections can make a world with difference for your customers.
Collections give an easy navigation journey to your customers to search exactly what they want to give for, leads to prompt decisions and sales boosting.
For instance, if you own a clothing store, you can develop collections for “Winter Wear,” “Formal Attire,” or “Sale Items.”
Follow below given steps:
- Open Catalog Manager: Go to the Catalog section in Business Tools.
- Add a New Collection: Choose “Add New Collection” and name it.
- Select Items: Choose the products you want to add in this collection.
- Save the Collection: Once satisfied, click “Save.”
Advanced Tips for Maximizing Your WhatsApp Catalog
A catalog creation is the first step. You must improve it, to work it out for you.
Check out for some tips here:
- High-Quality Images: Poor-quality images can damage your brand. Use clear, bright photos from various angles giving the best view to your customers.
- Detailed Descriptions: Complete description covers the product name with its features, benefits, and special offers.
- Regular Updates: Keep your catalog updated by adding new items and removing outdated, old ones. This makes customers to refer the catalog for new things added.
Read More:
- How Deebaco Achieved Business Success Using WebMaxy?
Creating a WhatsApp Catalog Link
Want to share your catalog with customers? Creating a catalog link makes it easier or simple.
Here’s how:
- Go to Catalog Manager: Under Business Tools, click on “Catalog.”
- Generation of A Link: Tap ON the link icon at the top right.
- Share: Select how you want to share the link either via WhatsApp, email, or social media.
This feature is very easy for promoting your WhatsApp catalog across various channels, driving more traffic to your products.
Regular Challenges and Solutions
Like any tool, WhatsApp Catalogs are having their own set of challenges. Find here how to handle some of the most common issues:
- Catalog Approval Delays: WhatsApp reviews all new items, which may take time. To skip delays, you can plan and upload your catalog in advance.
- Item Limits: You can add up to 500 items, but in case of more items, prioritize your top-selling items and rotate seasonal products.
- Stock Management: Manually updating out-of-stock items is a big deal.
Tips to Create Best WhatsApp Catalogue
It’s time to get started making your own WhatsApp Catalogue now that you understand what it is and how it functions.
The following table can help you make a WhatsApp Catalogue that is appealing to a large number of users:
| Tips | Explanation |
|---|---|
| Using High-Quality Photos | Adding images to your Catalogue is an excellent approach to draw in customers and improve its aesthetic appeal. Make sure the photos you use accurately depict your products and services and are of a high quality. |
| Make Sure your Catalogue is Current | Keep your Catalogue updated with the newest arrivals because customers want to see your newest offerings. |
| Make Descriptions that are Precise and Succinct | Be precise, succinct, and clear when describing your goods and services. Declaring the advantages of your features, as opposed to just listing them, will increase interest in your goods and services. |
| Include Offers and Discounts | Offer discounts and promotions to draw in new clients and persuade current ones to make a purchase because everyone enjoys a good deal. |
| Answer Questions from Clients Politely and Promptly | Consumers value timely and polite responses from businesses. Aim to reply to consumer questions within a day, and maintain a courteous and accommodating demeanour at all times. A WhatsApp Chat Bot can also be employed in order to automate your support requests. |
Can we think of adding videos to our catalog on WhatsApp?
A video library of products can be an effective tool for showcasing your products and improving customer engagement. A WhatsApp Catalogue is useful for creating a product video library, which enables businesses to provide customers with a smooth and convenient way to browse and view product videos.
Conclusion
The WebMaxy WhatsApp Catalogue API represents an overhaul in the way companies approach online sales. The path to purchase is now easier and more direct than ever, thanks to the seamless integration of Catalogues into WhatsApp conversations. Our exploration of cutting-edge tactics, best practices, and emerging trends highlights the platform’s critical role in transforming sales procedures and client engagement.
The time to act is now. Putting the WhatsApp Catalogue API into practice is a step toward future-proofing your company. It’s an investment in building the best possible customer experience, one that not only satisfies but anticipates your customers’ desires.
All set to improve your online storefront? Transform your customers’ journey from browsing to purchasing by implementing the WhatsApp Catalogue API right now. Venture towards digital brilliance by exploring the vast array of resources available at WebMaxy and start off strong with your eCommerce journey!
For more information, feel free to contact us and talk to our experts today.
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FAQs
A WhatsApp catalog is a feature in the WhatsApp Business app that allows businesses to showcase their products and services to customers.
To create a catalog on WhatsApp Business, you can do the following:
– Open the WhatsApp Business app
– Tap the three vertical dots in the top right corner
– Select Settings > Business Tools > Catalog
– Select Add new item
– Tap the plus icon and select Add images
– Select Gallery to upload images or Camera to take new photos
– Enter the product or service name and any optional details
– Tap Save
To connect a catalog to your WhatsApp Business account, you can do the following:
– Go to Business Manager and select your business
– Click WhatsApp Manager
– Select the account you want to connect a catalog to
– In the left-hand menu, click Catalog
– Click Choose a catalog
– Select the catalog you want to connect from the drop-down menu
– Click View catalog if you want to manage or view the catalog
– Click Connect catalog
To create a WhatsApp Business catalog, you can try these steps:
– Open the WhatsApp Business app
– Select the more options icon in the top right corner
– Go to Settings > Business tools > Catalog
– Select Add new item
– Select the plus icon, then Add images
– Select Gallery to upload images or Camera to take new photos
– Enter the product or service name and any optional details, such as price, description, website link, and product/service code
– Select Save
The WhatsApp Business catalog limit is 500 products or services. Each product can have up to 10 images and five main fields, including: Product name, Product price, Product description, We bsite link, and Product code.
WhatsApp reviews collections will have to meet the WhatsApp Commerce Policy before the collections become visible to customers. This process is to be completed within 24 hours. Reviews are essential for WhatsApp Business Catalog.
Tap Add to Catalog to include product/service in your catalog. You can easily delete, hide, and unhide items from your WhatsApp catalog by editing the product/service listed. Product Catalog WhatsApp works as per your business requirements.
Refer following steps to create a WhatsApp Catalog PDF:
Step 1: Open the App -WhatsApp Business and go to your catalog.
Step 2: Take catalogue pages screenshots serially or count and sequence manually the items with their images in a document editor like Google Docs or Microsoft Word.
Step 3: Save the document and shift it to PDF format. This PDF is accessible with customers who do offline browsing or don’t have the WhatsApp access.
If your WhatsApp Catalog is not showing, the reasons may be to:
– Approval Delays: WhatsApp reviews all items before they are visible.
– Technical Errors: Restarting / updating the app can sometimes corrects display issues.
– Account Restrictions: Make sure that your account follows with WhatsApp’s commerce policies.
If the problem is still there, then try reinstalling the app or contact WhatsApp support.
To add a catalog on WhatsApp Business, follow these steps:
–> Open WhatsApp Business.
–> Click on the three-dot menu (Android) or Settings (iPhone).
–> Navigate to Business tools > Catalog.
–> Click Add new item.
–> Add product photos, name, price (if needed), description, and link or item code if needed.
Your products will now appear in your WhatsApp catalog, making it easier for customers to browse and shop directly from your profile.
Adam Wilson
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.
