WhatsApp Broadcast Limit: How Many Contacts Can You Reach?
WhatsApp’s fame has made it a vital tool for both personal and business communication. While communicating with their clients on a large scale, businesses often experience the WhatsApp Broadcast Limit for messaging.
This is also another form of WhatsApp Marketing.
WhatsApp Broadcast Message has a daily limit on how many users can be reached through broadcast messages. This restriction is on the number of users, not messages.
Businesses that violate this limit can no longer send WhatsApp Broadcast messages within a 24-hour period. So, we can say the WhatsApp Broadcast Limit per day is there.
In this article, we’ll look at how to enhance the broadcast limit in WhatsApp and go for full utilization of this communication tool.
- What is WhatsApp Broadcast Limit?
- Reasons for Imposing Broadcast Limits
- Knowing the Nuances of WhatsApp Broadcast Limits
- 4 Levels of WhatsApp Broadcast Message Limits
- 5 Ways to Raise WhatsApp Broadcast Messaging Limit
- Alternatives to WhatsApp Broadcast Limits
- Limitations of Broadcast Messages
- Conclusion
- Frequently Asked Questions
Shortcuts: ✂️
What is WhatsApp Broadcast Limit?
There’s no specific limit to the number of broadcast messages on WhatsApp, but each broadcast is limited to 256 recipients(contacts) per message. However, you can send messages to unlimited users on WhatsApp businesses using WhatsApp Business API.
For you to send unlimited messages using the WhatsApp Business App only, then there are many levels.
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Reasons for Imposing Broadcast Limits
WhatsApp’s broadcast limits are there due to several key reasons. Let us break them down one after the other:
- Preventing Spam: Limits help block spam and unsolicited messages. It ensures a positive user experience. Without these restrictions, users would be bombarded with marketing messages, creating frustration and ultimately damaging WhatsApp’s reputation.
- Maintaining Message Quality: By inspiring businesses to focus on targeted, relevant messages, WhatsApp aims to retain a high level of communication on the platform. Broadcast Limits incentivize businesses to develop engaged audiences rather than simply spreading out common messages to vast, uninterested lists.
- Protecting User Privacy: Limits contribute to user privacy by restricting businesses from easily gathering and messaging vast numbers of users without their consent. This is WhatsApp’s core principle.
- Ensuring Platform Stability: Controlling and monitoring high volumes of messages needs significant facilities. These Limits support to ensure the platform may handle traffic efficiently and reliably, stopping slowdowns or outages.
Knowing the Nuances of WhatsApp Broadcast Limits
Let’s explain here the various types of WhatsApp broadcast limits. It’s tough to differentiate between the number of recipients per broadcast list and the daily sending limit.
- Recipients per List
A WhatsApp broadcast list has a limit of 256 contacts. This indicates that every individual broadcast message you send will reach a maximum of 256 users.
- Daily Sending Limit (for WhatsApp Business App)
The daily limit for the standard WhatsApp Business app is fixed, and it’s based on your business’s reputation and message quality. It’s not a certain number of broadcasts but rather a restriction on the number of unique users you can reach in a 24-hour cycle. As your quality rating enhances, your limit can raise.
These tiers are referred to- like Level 1, Level 2, Level 3, and Level 4. The exact numbers within these levels can vary.
- No Limit (WhatsApp Business API)
The WhatsApp Business API, on the contrary, does not have a fixed daily sending limit in the same way as the app. It’s prepared for higher-volume communication. However, it’s mandatory to comply with WhatsApp’s policies to retain a good quality rating and skip restrictions.
4 Levels of WhatsApp Broadcast Message Limits
Check the below levels for WhatsApp Broadcast message limits:
| Level | WhatsApp Broadcast message limits |
|---|---|
| Level 1 | In this, Businesses can send WhatsApp broadcasts to 1000 unique users in a 24-hour slot. |
| Level 2 | Businesses can broadcast messages to 10,000 unique users in a 24-hour slot. |
| Level 3 | Businesses at this level are allowed to send broadcast messages to 1,00,000 unique users in a 24-hour slot. |
| Level 4 | Businesses at this level can send an unlimited number of broadcast messages in a 24-hour slot. |
Please note that any message sent beyond the limit is queued in the campaign and is delivered automatically after 24 hours.
Meta has recently updated WhatsApp per user messaging Limit & enhanced the quality of the user interactions on WhatsApp.
Every limitation is workable.
5 Ways to Raise WhatsApp Broadcast Messaging Limit
Refer here few tricks on how to really increase WhatsApp Business Broadcast limit for messaging.
1. WhatsApp Business API
WhatsApp Broadcast for WhatsApp Business API helps businesses build up one-time or recurring broadcast campaigns. It also enables them to create WhatsApp campaign based on customer attributes and events. With WhatsApp Business Providers such as WebMaxy WhatsApp Commerce, businesses can create customized broadcast messages for specific audience segments.
WebMaxy WhatsApp Commerce also offers the strongest analytics and reporting features to track the broadcast message’s performance.
2. Increase WhatsApp opt-ins
Businesses wishing to boost their WhatsApp Business Broadcast Limit must inspire more and more customers to join their WhatsApp list. WhatsApp opt-in refers to user permission indicating interest in a product or service and allowing a third party to contact them with more details.
There are various methods for collecting WhatsApp Business opt-ins, including websites, e-mails, social media, SMS, during the booking process or when making a transaction, and sign-up forms.
3. Maintain the quality
The most important aspect of expanding a WhatsApp Business profile is maintaining quality and providing customers with a smooth experience. Even with increasing campaigns, businesses should not adjust quality.
A few things businesses must consider as per below:
- Ensure that all messages and campaigns must follow the WhatsApp Business / Commerce Policy.
- Stop buying phone number lists for marketing purposes. Send messages to customers who have opted into the WhatsApp list.
- Stop spamming customers with messages.
- Personalize WhatsApp broadcast messages and make them valued. Avoid larger welcome messages and introduction texts.
- Create effective WhatsApp Broadcast campaigns by including a call to action, media, and formatting.
Businesses can track the quality of their WhatsApp number in the messenger. Here is what different colors indicate:
| Green | High Quality |
| Yellow | Medium Quality |
| Red | Low Quality |
4. Stay consistent with Broadcast Messaging
Sending WhatsApp Broadcast messages or campaigns once in a while will not help businesses make their WhatsApp Business profile unique.
Businesses must consistently send high-quality messages at higher volumes to boost their account’s messaging limit. They can create WhatsApp Broadcast campaigns for different purposes/objectives from acquisition, conversion, and re-engagement.
5. Keep track of performance
Sending WhatsApp Broadcast messages is not enough. Businesses must also get detailed reports on the performance of campaigns. Monitoring key metrics like open rate, click through rate, and conversions is vital. These metrics can serve as a benchmark for upcoming campaigns. Many WhatsApp Business API solutions offer access to detailed analytical reports for recent WhatsApp Broadcast Campaigns.
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Alternatives to WhatsApp Broadcast Limits
When the standard WhatsApp broadcast limit becomes an issue for further communication in your business.
In this situation you can refer below mentioned alternatives:
- WhatsApp Business API: The WhatsApp Business API is crafted for larger-scale communication. It’s the daily sending limit and allows for integrations with CRM systems, chatbots, and other business tools. While there are costs related to the API, it gives mostly greater flexibility and scalability.
- WhatsApp Groups: While not suitable for broadcasting, WhatsApp groups can be vital for developing community and engaging with smaller but highly interested segments of target audience in your case. However, they need active participation from group members.
- Click-to-WhatsApp Ads: Provide ads on Facebook and Instagram useful in diverting users to a WhatsApp conversation/chat with your business. This is a distinctive way to acquire new leads and maximize your WhatsApp audience.
Limitations of Broadcast Messages
Here’s a breakdown of the limitations of WhatsApp Broadcast Messages, along with explanations for each:
1. Limited number of recipients (256 per Broadcast List)
WhatsApp limits broadcast messages to 256 contacts for a list. If you have more customers, you’ll need to make multiple lists and send the same message repeatedly, which is time-consuming and inefficient.
2. Only contacts can receive broadcasts
You can only send broadcast messages to people who have saved your number in their contacts. This means you can not reach new customers or leads unless they’ve already added your business contact number to their phone, restricting your reach.
3. No personalization
Every recipient in your broadcast list receives the exact same message. If you want to add a personal touch, like addressing each customer by name, you’ll have to send individual messages manually, which is not practical for large lists.
4. Forwarding messages is a complex task
WhatsApp allows forwarding messages to only 5 recipients at a time. If you’re trying to reach hundreds or thousands of customers, this becomes a tedious and repetitive task, making it unsuitable for mass messaging.
5. Risk of being reported and blocked
Frequent or unsolicited broadcasts can result in recipients reporting your number, leading to WhatsApp and blocking your account. This not only affects your ability to communicate with customers but also damages your brand’s reputation.
6. Manual addition of contacts
You should manually add each contact to your list before broadcasting a message. For businesses with large or constantly growing customer bases, this is a massive burden and wastes valuable time.
7. No analytics or tracking
WhatsApp doesn’t provide any analytics or tracking for broadcast messages. You won’t know who has received, opened, or engaged with your messages. This simply makes it difficult to measure the effectiveness of your broadcast campaigns.
8. No message scheduling
The WhatsApp Business app doesn’t permit you to schedule broadcast messages in advance. You must send messages manually when you want them delivered, which can be inconvenient if you’re managing a large customer base across different time zones.
These limitations make WhatsApp broadcasts less effective for businesses trying to scale their communication with customers.
Conclusion
Businesses looking to maximize their WhatsApp Business Broadcast Limit must take the actions mentioned above. However, increasing the broadcast limit requires consistency and quality. This may be tough for organizations to achieve without the right platform.
So, they must find an official WhatsApp Business partner for WhatsApp Business API, like WebMaxy WhatsApp Commerce. Businesses can build up one-time or regular broadcast campaigns.
It also helps them create WhatsApp marketing campaigns based on customer attributes and events. Finally, they may use the WebMaxy app to track the success of their campaigns.
WhatsApp Marketing Software is also helpful to send bulk messages in WhatsApp.
For more queries or clarifications, we would prefer to help you with our complete attention.
You can mail us at: info@webmaxy.co.
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Frequently Asked Questions
Broadcast lists are saved lists of contacts that you can repeatedly message without having to select them each time. You can use broadcast lists to send a message to several contacts at once. This is broadcast on WhatsApp.
The WhatsApp Broadcast Limit is 256 contacts per list. This limit is in place to ensure the quality and reliability of WhatsApp’s service.
To create a broadcast list, follow these steps-
– Open WhatsApp and go to the ‘Chats’ tab.
– Tap on the menu (three dots on the top right corner) and select ‘New broadcast’.
– Select the contacts you want to add to your broadcast list and hit ‘Create’.
This will enable you to send messages to multiple contacts as if they were individual chats.
Understanding the WhatsApp Broadcast Limit is crucial. You can add up to 256 contacts in a single broadcast list. This limit helps ensure your messages are targeted and to the point, maximizing their impact.
The number of messages you can send on WhatsApp depends on the level of your business number:
– Level 1: Up to 1,000 unique contacts per day.
– Level 2: Up to 10,000 unique contacts per day.
– Level 3: Up to 100,000 unique contacts per day.
– Level 4: Unlimited number of unique contacts per day.
You can add more members to a WhatsApp group by following these steps:
– Open the WhatsApp group chat.
– Click the group subject.
– Click Add or Invite via the WhatsApp Link.
– Find or select contacts to add to the group.
Adam Wilson
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.
