WhatsApp eCommerce: Effective Platform to Promote Business in 2025
Beyond personal conversations, WhatsApp has now become a powerful platform for eCommerce brands. WhatsApp eCommerce is emerging as an effective platform for conducting business communications & commerce (buying & selling products or services).
As businesses are continually striving for innovative ways to connect with their customers, WhatsApp Commerce works the best.
This blog underlines how WhatsApp eCommerce helps to supercharge your eCommerce business in 2025.
WhatsApp Business Tools Does a Lot More for your eCommerce Business
Let’s get into it to know more
- WhatsApp eCommerce: Inspiring statistics
- Major challenges faced by eCommerce Businesses
- Benefits of Using WhatsApp e-Commerce Store
- Improvement in Processes Upon WhatsApp Integration with Existing eCommerce Platforms
- Handling Challenges and Best Practices
- Overview about the potential of WhatsApp eCommerce:
- Building a Strong Brand Presence with WhatsApp eCommerce
- eCommerce brands can use following strategies for an effective use of WhatsApp eCommerce
- Emerging Trends of WhatsApp eCommerce
- Leveraging WhatsApp Business API for Scalability
- To wind up
- WhatsApp eCommerce FAQs
Shortcuts:✂️
WhatsApp eCommerce: Inspiring Statistics
eCommerce businesses can take a quick glance at some of the interesting statistics mentioned below. These WhatsApp related stats and facts will surely make a difference to get there!
1. According to the Mobile Economy 2022 report, smartphone adoption will rise worldwide from 75% in 2021 to 84% in 2025.
2. WhatsApp is the most popular global messaging app as of January 2023.
3. The following table shows the essential data about the WhatsApp use;
| Global monthly active users | Monthly active users vs. total population | Monthly active users vs. population aged 13+ | Female users vs. total population | Male users vs. total population |
|---|---|---|---|---|
| 2 bn | 25.3% | 32.4% | 45.8% | 54.2% |
4. In some countries including Indonesia, Brazil, Argentina, and Mexico the active time spent on WhatsApp is more than 20 hours per month and worldwide it is 18.6 hours.
5. The reason for users to contact on WhatsApp business:
| Track delivery | Appointments and notifications | Special deals | Customer service | Other updates like cancellations or delays |
|---|---|---|---|---|
| 54% | 50% | 43% | 39% | 23% |
Now, before exploring the potential and strategies of WhatsApp eCommerce, let’s discuss some of the major challenges for eCommerce businesses.
Major challenges faced by eCommerce businesses:
- Scalability: For growing your e-commerce brand, reaching a wider audience and amplifying conversions is the big challenge.
- Abandoned cart: Many eCommerce brands are facing this issue because customers are not successfully checking out the store. Abandoned cart rate accounts for around 80% and eCommerce businesses are looking for ways to overcome the same.
- Payment security: The security of customer’s payment information is a big concern for many e-commerce brands. Data breaches can lead to loss of customer trust and legal consequences and hence there must be payment security.
- Customer acquisition and generating re-orders: Attracting new customers to your online store is difficult as they have so many options available. Generating product re-orders or getting repeat customers is also one of the major challenges these days that the eCommerce businesses are facing.
- Unaccepted COD orders: Customers order online with the option of COD but they refuse to pay and even cancel their order which results in additional shipping charges.
All these challenges make it difficult for eCommerce business owners to thrive in the market. However, WhatsApp eCommerce aligned with WhatsApp automation and WhatsApp marketing tools seems to have potential in overcoming these problems.
In addition to operational hurdles, many entrepreneurs also wonder, can you file business taxes separate from personal, as proper tax management plays a crucial role in sustaining an eCommerce business.
Benefits of Using WhatsApp e-Commerce Store
1. Uplifted Customer Engagement
WhatsApp is a messaging platform exclusively utilized by individuals to stay in touch with their contacts. Using a WhatsApp Catalog can gain customer loyalty by displaying your products or services within this known environment. Also, it simplifies communication between your business and your customers, developing greater loyalty and engagement with your brand.
2. Refined Customer Service
In a WhatsApp ecommerce store, The WhatsApp Business catalog offers a valuable ability to provide exceptional customer service. You can improve your customer service using the WhatsApp Catalogue. This feature enables you to provide your customers with a convenient avenue for collecting in-depth information about your business’s products and services.
3. Sell on the Leading Messaging App
WhatsApp stands as the dominant player in the world of instant messaging apps, reaching over 2 billion users across approximately 180 countries. By selecting to market your products through the WhatsApp Catalogue, you have access to this vast user base. This App gives you over 2 billion user base across 180 countries for business promotion. Surfshark vpn firestick can enhance your online security while using WhatsApp for business.
Improvement in Processes Upon WhatsApp Integration with Existing eCommerce Platforms
| Order management | Inventory Management | CRM |
|---|---|---|
| Automated order confirmations, shipping updates, and delivery notifications. This keeps customers informed and reduces the number of inquiries you receive. | Real-time inventory updates to be sent to the customers via WhatsApp. This helps limit-edition items or products in high demand. This can create an urgency and motivates instant purchases. | Integrating WhatsApp with your CRM system helps to track and personalize conversations. Data is useful to identify high-value customers. Understand their preferences and customize your marketing efforts. |
Handling Challenges and Best Practices
While WhatsApp eCommerce provides numerous benefits, it’s essential to be aware of some crucial challenges and carry out best practices.
- Data Privacy: Retain transparency about how you gather and use customer data. Follow all relevant data privacy regulations and make it sure that customer information is protected.
- Spamming and Unsolicited Messages: Skip sending unsolicited messages or promotional content. Always have customer consent before sending marketing communications.
- Customer Support: Offer prompt and helpful customer support. Reply to inquiries quickly and solve issues efficiently.
Overview about the potential of WhatsApp eCommerce:
- Talk to the customers directly: As WhatsApp is a conversational app, it allows you to chat directly with the people who are interested in shopping with you. Your customers experience a friendly conversation as if they are in your shop. Besides, you can instantly answer their questions, guide them in finding what they are looking for. All this together gives them a special feeling.
- Showcasing your products: WhatsApp product catalog displays all the products in a very fantastic way. It allows you to share enticing product images along with detailed product descriptions with your customers. In this way, customers can take a look at what you have to offer, just in a single chat!
- Understand customer preferences to learn more about them: On WhatsApp, you not only achieve selling your products but also understand customer’s preferences and what they like. This information helps you to learn more to enhance your shop.
- Simple and quick shopping: WhatsApp allows users to buy instantly right there in the chat. Without any complexity, customers get their products in a simple way. It makes shopping so easy that you feel like sending a message.
- Shopping made fun: Businesses can share stories, cool messages, or even exciting updates on WhatsApp. It makes your eCommerce store fun to shop and a friendly place.
Building a Strong Brand Presence with WhatsApp eCommerce
WhatsApp isn’t only a sales channel. It’s an efficient tool for building brand loyalty and creating or developing a community around your products. Think of it as a very personalised extension of your website or social media presence.
Let us explore here how to utilize it:
- Create Engaging Content: Go further on product listings. Share behind-the-scenes glimpses of your company, provide exclusive product reviews of upcoming products, or run contests and offer gifts to generate excitement. Utilize WhatsApp Status updates to share quick, visually appealing content attracting audience’s attention.
- Execute Targeted Campaigns: Segment your WhatsApp audience based on demographics, past purchase history, or interests. This allows you to send highly effective messages and promotions, improving conversion rates. For instance, you could offer a special discount to customers who have purchased a specific product earlier.
- Collect Customer Feedback: WhatsApp is an excellent platform for collecting valuable feedback. Run polls, ask for reviews, or simply engage in conversations to understand what your customers like and dislike. This information can be important for product development and improving the overall customer experience.
eCommerce brands can use following strategies for an effective use of WhatsApp eCommerce:
1. Shopping assistance to make your customers more reliable:
When eCommerce brands are struggling to strive in this rapidly evolving competition, giving top-notch customer support is very crucial.
WhatsApp e-Commerce allows you to reach your customers quickly and vice-versa. eCommerce brands can use this platform to privately resolve customer issues.
It’s a good idea to add a WhatsApp button on your website so that customers get instant help and support via WhatsApp chat.
2. Sending automated notifications to reduce the rate of abandoned cart:
This is the best and must WhatsApp eCommerce strategy for the users who fail to successfully check-out the store. There are two main reasons behind this issue. First, customers browse multiple websites or stores for the same products and leave the shopping cart as it is from the earlier site. Secondly, the distraction caused just before the purchase where they forget about every item added to the cart.
However, you can send automated notifications to the customers by sending them friendly reminders about their abandoned cart. It makes their buying journey superior and your business profitable.
You should use the best WhatsApp template to send such automated notifications.
3. Foster your customers by sharing informative content:
You can build good relationships with your customers by informing them about your products and showcasing to them your E-commerce Listings. This helps customers to make better choices which are most suited to their needs. These messages indicate that you care about your customer’s experiences with your products.
Good product information with educational content helps in building your brand personality. You can also share videos about the instructions of your product usage.
These messages also give excellent post-purchase experience increasing the chances of customers coming back to your eCommerce store.
4. Present users with personalized experiences to make them feel special:
When a user allows you to contact them through WhatsApp, you will automatically get the data about their phone number and country (as per the country code on the phone number). You can also request a little more information by using the opt-in.
After gathering all the variables, work on personalizing the conversations with the customer-specific remarks. In practice, you can start by greeting users with their names; showcasing them your menu (use different language if you have specific data for the same). Then, you can ask them for further information.
Chatbot instantly provides a personalized experience irrespective of their entry point e.g. a landing page, website, ad, or otherwise.
5. Presenting customers with instant discounts on WhatsApp to cut down RTO on cash on delivery (COD):
Return to origin (RTO) is one of the major challenges for many eCommerce businesses. Here, around 40% of COD orders (out of 70%) come back and return to origin at the warehouse. These returned orders cause extra shipping charges leading to loss.
To overcome this issue, you can offer an instant discount to the users on WhatsApp as soon as they choose COD as their payment option. Such discount offers may entice users to do the payment earlier rather than going for COD.
Your discount offer can be ‘you get 10% off on the product if you pay right now’. In this way, your COD orders will get converted to prepaid and you can recover losses.
6. Send promotional messages to boost sales on your eCommerce store:
WhatsApp promotional messages are a perfect strategy to multiply sales for your business. WhatsApp allows sending promotional messages along with clickable buttons which helps in starting conversion.
You can also use templates for sending these promotional messages which are approved by WhatsApp. A few of the examples of such templates are; New Year wishes along with promo code, discount offer, or abandoned cart message etc.
Moreover, you can also send an order confirmation message combined with an upsell message that will have your other products or services.
WebMaxy helps schedule WhatsApp messages effortlessly for your eCommerce brand.
These WhatsApp eCommerce strategies will surely give a boost in your sales. When it comes to selling on WhatsApp, eCommerce brands can unlock a myriad of options.
Emerging Trends of WhatsApp eCommerce
The Arena of WhatsApp eCommerce is consistently evolving. Staying ahead of the curve is vital for maximizing its potential.
- Live Shopping: Imagine hosting live product demonstrations and Q&A sessions directly inside WhatsApp. This dynamic approach can make a more engaging shopping experience and boost sales.
- Personalized Recommendations: Leveraging AI and machine learning to offer personalized product recommendations within WhatsApp can remarkably increase conversion rates.
- Augmented Reality (AR) Shopping: Integration of AR technology with WhatsApp would allow customers to virtually trial out on their clothes or visualize products in their home locations before going for a purchase.
Entry of WhatsApp Payments: Simplifying your Purchase Process
WhatsApp Payments has an easy checkout process. This makes it simple for customers to complete their purchases directly within the app.
Due to a smooth payment experience, you can drop down cart abandonment and improve conversion rates. Customers don’t have to exit from the WhatsApp chat to through their purchase.
WhatsApp Payments is a secure and trusted platform. It may help build customer confidence and motivate them to make purchases.
Payments are processed quickly and conveniently, offering a smooth and comfortable experience for both-customers and businesses.
Leveraging WhatsApp Business API for Scalability
For larger businesses with high volumes of customer communications, the WhatsApp Business API is vital. It offers advanced features that allow scalability and automation.
- Automated Responses: Set up automated replies to frequently asked questions, making your customer service team free to handle more tough inquiries. You can use chatbots to provide instant support and guide customers via the purchase journey.
- Multiple User Access: The API permits multiple team members to access and manage your WhatsApp Business account simultaneously. This is vital for handling a large volume of customer interactions efficiently.
- Integration with Third-Party Tools: The API is easy to integrate with various third-party tools for analytics, marketing automation, and customer support. This gives access to you to create an entire and customized WhatsApp eCommerce solution.
To Wind Up:
WhatsApp eCommerce is surely one of the most innovative ways to fuel your eCommerce business. WhatsApp statistics shed light on the availability of opportunities that eCommerce brands can look for.
WhatsApp eCommerce offers a huge potential to overcome the key challenges faced by many eCommerce brands. You just need to work on creative strategies to boost your sales multifold.
Hope this blog is helpful in deciding whether to choose WhatsApp eCommerce and WhatsApp marketing for your online business. Do let us know in the comments!
You can reach out to WebMaxy at info@webmaxy.co to know more about WhatsApp eCommerce and its features.
Can WhatsApp Benefit My eCommerce Business???
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WhatsApp eCommerce FAQs
You can take advantage of several features offered by WhatsApp Business app or WhatsApp business API. For your eCommerce business, WhatsApp provides features like business profiles, product catalogs to showcase your products and services, secure messaging, and secure payment integrations for complete transactions.
On WhatsApp you can sell directly. It allows eCommerce businesses to share product information, product images, and prices with customers. They can also provide secure and complete transactions within the app.
Besides, direct and instant communication makes it easy for customers to resolve queries. It has potential to reach a wider audience and have personalized interactions with them. This is an all-in-one platform with which users are already familiar. Hence, eCommerce businesses can use WhatsApp for their eCommerce store.
WhatsApp is the best platform for customer engagement. It has the ability to reach a wider audience. It allows you to talk to your customers directly, showcase your products instantly, and makes your shopping fun.
Businesses can offer best deals or promotions through WhatsApp to attract more customers and engage them in your eCommerce store.
Ans. To make your WhatsApp marketing successful, try some WhatsApp business tools. There are many WhatsApp business tools available and some of the best ones are MoEngage, WebMaxy, Cooby, Brevo and more.
Adam Wilson
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.
