WhatsApp Green Tick: Your Key to Brand Authenticity

Brands from all sizes can gain from embracing WhatsApp for marketing as it’s currently among the most popular messaging apps. The green checkmark by your WhatsApp display name is a representation of your brand’s legitimacy and trustworthiness. This post will explain how to get a WhatsApp green tick next to your WhatsApp display name and what benefits it might offer your company in WhatsApp Commerce. 

Let’s first examine what a WhatsApp green tick certification is and determine if you require one.

What is a Green Tick on WhatsApp?

On WhatsApp, legitimate brand accounts can be easily identified by their green tick badge. It means the account is authenticated through WhatsApp and is associated with the business it represents.

Users can be sure they’re speaking with a legitimate company and not a phoney one when they see this badge. This function helps to establish the brand’s credibility and trustworthiness while also enhancing the validity of your account. 

In order to protect its users from spam and fraudulent accounts, WhatsApp takes the validation and authentication of business accounts very seriously.

Let’s look at how to begin the verification procedure now that you are aware of the WhatsApp green tick badge.

Ways to Get WhatsApp Green Tick

1. Via Meta Business Manager 

2. Via WhatsApp Business Solution Provider

Advantages of Verifying your WhatsApp Business Account and Obtaining a Green Badge

In your official WhatsApp Business profile, the WhatsApp green tick, also known as the WhatsApp Business green badge, appears next to your business name. Following are some advantages of getting the green tick for WhatsApp Business verification:

Avoid having your WhatsApp Business account banned.

It’s possible for some individuals to report or ban your WhatsApp Business account when you broadcast communications to your clients over WhatsApp. The green checkmark for WhatsApp Business indicates that users won’t report your account as spam going forward. The reason for this is that WhatsApp has formally confirmed the legitimacy of your brand and your business. 

Users are also less likely to ban your WhatsApp Business account because they recognize that the messages are coming from a reputable company when they see the green checkmark next to your company name.

Boost the credibility and dependability of your WhatsApp business account.

Brand identities maintain your clients’ loyalty. The green checkmark for WhatsApp Business verification signifies your brand’s authority. Having this green tick on WhatsApp gives your brand a unique status and a great reputation, as not all businesses are able to obtain it.

Boost the performance of your WhatsApp broadcasting efforts.

Put yourself in the position of the customer: you have just seen two WhatsApp broadcast messages, one from a company that has a green checkmark for WhatsApp Business and one from an unknown number. Which message do you think you’ll open first?

Given the previous situation, it is clear that if you have the WhatsApp Business green tick, your broadcasting campaigns will produce superior results, such as higher open and read rates. The conversion rate is certain to increase as WhatsApp’s green check mark improves branding and exposure. 

Consumers don’t even need to save your phone number to view your company name.

Your brand name will appear as opposed to an unknown number to potential and current clients once you receive the WhatsApp Business verification green tick. Customers will find it easier as a result of not having to store the phone number of each company in order to send a WhatsApp message, which will make buying with your brand more convenient and enhance the overall customer experience.

Steps to Secure a Green Tick Verification for your WhatsApp Business Account

To obtain a green badge in WhatsApp Business, it’s crucial to adhere to the following instructions:

Guidelines to be followed for the green tick WhatsApp Business verification 

Detailed instructions for requesting the green tick for WhatsApp Business verification

It will take five to seven business days for the evaluation to be completed. Throughout this period, you can keep using your WhatsApp Business account normally. You can continue to use your WhatsApp Business account normally even if your request for a green tick is rejected.

However, your WhatsApp Business account will instantly display the green tick after the application is approved.

Tips for gaining approval to your green tick verification

Here are some pointers on how to validate your WhatsApp Business account with a green tick in addition to the above stated requirements:

How to Proceed if the Verification of your Green Tick is Denied?

Your WhatsApp Business account is not qualified for the green badge if your request for the verification of green tick has been rejected. Regretfully, there is no right to appeal; the decision is final.

In the mean time, you can focus on growing the number of organic Facebook Page likes, enhancing your company website, and extending your brand visibility across news and media throughout the 30-day period that elapses before you can reapply.

You can then give it another go in the hopes that this time, maybe, you’ll succeed! 

Note: However, with the growing online presence this time around, there is a high probability that the application will be approved.

Businesses That Can’t Apply for WhatsApp Green Tick Verification

Find here the list of businesses that are not eligible to apply for the WhatsApp green tick badge or WhatsApp Business API: 

• Drugs   

• Tobacco products   

• Betting/Gambling businesses   

• Dating platforms    

• Cryptocurrency platforms    

• Multiple-level marketing and get-rich-quick schemes    

• Misleading or fraudulent products or services    

• Alcohol distributors   

• Weapons and ammunition businesses   

• Live animals trading   

• Adult products/services   

• Medical/Healthcare products   

Role of Facebook Business Manager in Green Tick Verification 

WhatsApp verification includes the Facebook Business Manager. The relationship between the two platforms is complicated, and every business must verify its Facebook Business Manager account before using WhatsApp API. 

WhatsApp Business API was initiated in 2018. It was introduced as an option to deliver more volume of WhatsApp Marketing services to the simple WhatsApp Business account.  

Only brands using WhatsApp Business API were worthy for applying for green tick verification. 

Businesses using WhatsApp Business accounts will have to change over to the API before they are worthy to apply for a green tick. 

WhatsApp API Enabling External Tools 

To manage messaging of businesses, WhatsApp API allows them to use third party or external tools.  

These external platforms are helpful in sending and receiving messages as a part of WhatsApp Marketing Campaigns, in messaging apps. 

WhatsApp green tick verification process starts with verifying your Facebook Business Manager account. WhatsApp also uses this step to determine the authenticity of your business. 

Working with BSP Provider for WhatsApp Green tick Verification 

Navigating the insights of WhatsApp Business API verification can initially look like a daunting task, specifically for those new to the WhatsApp and Facebook environments.  

However, understanding the core requirements and utilizing the support of your Business Solution Provider (BSP) can remarkably simplifies the process. 

Understanding the Need of a BSP and WhatsApp Business API 

The green tick verification tick is a symbol of authenticity and trust on WhatsApp. It is mostly available to businesses useful for the WhatsApp Business API.  

This difference is tough, as it differs the API from the standard WhatsApp Business app. The App addresses to smaller businesses with more basic needs. Both platforms- WhatsApp API and WhatsApp Business gives business communication.  

The API gives advanced functionalities, adding smooth integration with CRM systems, WhatsApp chatbot, and large-scale messaging capabilities. 

To access these advanced features and initiates on the verification journey, businesses should first establish a Facebook Business Manager account. This account gives the central hub for managing all Facebook-related business assets, adding WhatsApp Business API access.  

This Facebook Business Manager account needs a verification before you can proceed with WhatsApp API integration. 

Once your Facebook Business Manager is verified, you will need to be a partner with a Business Solution Provider (BSP). These service providers act as mediators between your business and WhatsApp. The BSP facilitates the technical installation and configuration of your WhatsApp Business API profile.  

Your BSP will guide you via the initial setup. They make sure your profile will meet WhatsApp’s technical specifications. 

Key Considerations 

WhatsApp is an efficient marketing tool that can support businesses improves sales and engagement. Obtaining the green tick verification badge can help businesses create trust with customers. Also, the process may be challenging, it is worthy for the benefits bringing to the business.  

Now that you are well versed with the process and requirements, you can start your journey to be verified on WhatsApp. 

Now, find here some last reminders for your consideration: 

• WhatsApp green tick identifies that the account carrying it is a WhatsApp verified account. 

• The green tick is only available to businesses and not for the public figures. 

• WhatsApp green tick verified Business Accounts are not like the Official Business Accounts. They have same features, but the second one carries a few additional features. 

• The verified badge carries brand credibility and is given to popular companies only. 

• Some businesses get verified on the platform to use WhatsApp API without any eligibility of using the WhatsApp platform. These businesses are cryptocurrency, gambling, weapons, and more. 

• Meta team gives the verification decisions. No certain person can help you in this process. But a third party may assist you in fulfilling the verification process requirements.  

• Time required for a green tick application is about 2-4 business days.  

• If your application receives denial, you can reapply after 30 days. 

• You can do the process either on your own or with following guidelines or with BSP provider. 

Impact on Business with the Green Tick on WhatsApp 

Securing the WhatsApp green tick is a remarkable milestone, but to really tap its potential, you must deploy strategies those will optimize your business impact.  

Check out for some tips, tricks, and strategies to get the optimum result of your green tick verification: 

Develop Brand Trust and Credibility 

The WhatsApp Green Tick instantly improves your credibility. Apply this to your advantage by mainly displaying your verified status in all communications. Highlight your green tick in your marketing collaterals, on your website, and on social media profiles to set your business’s authenticity. 

Enhance Customer Engagement with the Green Tick 

The green tick isn’t just a symbol; it’s an interaction tool. It opens the opportunity for businesses to enhance customer engagement via personalized broadcast messages, real-time support via a shared team inbox, and timely updates delivered right to the customers’ WhatsApp inbox.  

Apply these below mentioned strategies to maximize this engagement: 

Personalize Your Communication 

With the green tick, you have the energy to reach out customers directly. Use this opportunity to personalize your communication. Customers personal attention, which takes to better engagement. Customize your messages to address specific customer needs and preferences, making them feel special and understood. 

Utilize Your Verified Status in Marketing Efforts:  

Demonstrate, highlight your green tick verified status inside your marketing efforts. This will boost your brand credibility among prospective customers and could lead to more traffic and lead conversions. Mostly display the green tick in your ads, email campaigns, and on your website. 

Offer Top-Notch Customer Service:  

Use the power of WhatsApp Business API to deliver quick and efficient customer service. With features – a shared team inbox and an advanced chatbot, you can make sure that no customer query goes unaddressed. A verified badge may make your customer support efforts more effective. Use WhatsApp to offer instant customer support, answer queries, and solve issues quickly. 

Optimize Messaging Campaigns 

With the green tick, your messages are preferred to be read. Take edge of this by maximizing your messaging campaigns: 

• Segmentation: Segment your audience to send targeted messages catering to their specialized needs and preferences. 

• Personalization: Individualize your messages to give customers a special feeling, attained and understood. 

• Call-to-Action: Use clear and engaging calls-to-action to drive customer replies and improve conversion rates. 

Deploy Chatbots for Efficiency 

Integrate chatbots to manage routine queries and tasks efficiently. This not only modifies response times but also make sure that customers get consistent and accurate information, improving their experience with your business. 

Run Exclusive Promotions 

Create genuine promotions and offers on products and services of yours, for your WhatsApp contacts. The WhatsApp green tick may make these promotions seem more reliable and attractive, maximising the chances of participation and conversion. 

Strengthen Brand Loyalty 

Use the green tick to bring up brand loyalty by: 

• Creating a community: compose a sense of community in your customers by sharing premium engaging content and regular product updates. 
• Rewarding Loyalty: Declare loyalty programs and special discounts to your most loyal, old customers. 
• Personal Touch: Develop a personal touch in your interactions with your customers to feel them special and get engaged to your brand. 

Leverage Analytics 

WhatsApp Business API offers valuable analytics and insights.  

Use these to: 

• Monitor Engagement: Track how customers communicate with your messages and align your strategies accordingly. 

• Analyse Performance: Check the success insights of your campaigns and identify the improvement areas.  

• Content Optimization: Go for data-driven insights to develop content matching with your audience and drives better results. 

Stay Compliant 

Make sure you follow strictly WhatsApp’s policies and guidelines. Retaining compliance not only safeguards your verified status but also establishes long-term trust with your customers. 

By executing these strategies, you can fully tackle the power of the WhatsApp Green Tick Verification to improve your business impact, raise customer trust, and drive growth. 

Get WhatsApp Green Tick Verification for Free on WebMaxy

WebMaxy provides free application support to its clients, in contrast to several WhatsApp BSPs that charge up to $50 for obtaining the WhatsApp verified tick verification.

You can expect free onboarding help, which includes application for the green tick WhatsApp Business verification, when you enroll in one of our yearly programs. We have a 100% success rate in verifying our client business profiles for the green tick. Our committed staff will walk you through the application process and provide recommendations based on your business needs.

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