Turn Clicks into Customers: The Ultimate Guide to WhatsApp Marketing

WhatsApp is a popular marketing tool used by businesses across the globe. You can add WhatsApp as a part of your business marketing strategy, for that you must consider WhatsApp Marketing and its benefits. You can reach out to the largest number of audiences and make them engage with your product or service. 

WhatsApp isn’t just for texting your relatives, friends, or coworkers or chatting with your family in a different city. It is very useful for business, too. 

WhatsApp is the numero uno messaging platform today with various business-driven features apart from personal usage worldwide.  

So, in today’s ever changing digital arena, WhatsApp Marketing is vital with its benefits. You can use WhatsApp Marketing effectively for promoting your products and services. WhatsApp is no longer a messaging platform but also a business-driven platform. 

WhatsApp Marketing is nothing but using WhatsApp as your marketing channel for all your products and services promotional launching, Displaying, marketing and doing an entire sales and marketing cycle within a single WhatsApp Chat with the prospective customer.  

WhatsApp Marketing has got an endless sky of opportunities at present. WhatsApp for Marketing is tip of the trade now. WhatsApp for Marketing is a business strategy where businesses communicate and market with prospective and existing customers directly via WhatsApp.

WhatsApp Business was created with enterprise, medium and small business owners in mind. It can help you connect with your customers and support them with prompt, personalized customer service. 

Adding WhatsApp business to your WhatsApp Marketing Strategy is an assurance of success for businesses. 

Let us discuss here how WhatsApp tricks are useful in marketing strategies. 

WhatsApp Tricks for your Marketing Strategies 

1. Send promotional messages 

WhatsApp, as a leading messaging app, is the preferred choice for messaging customers. 

You can connect with your customers for free, with either text type or a short message or with a multimedia type – image, photo with some text, etc. You can send product updates, marketing messages, shipping updates, and more through WhatsApp’s business platform. 

2. Automate communication 

Your conversations with the target audience are easier to automate using WhatsApp. WhatsApp’s integrated chatbots give pre-prepared answers to frequently asked questions. 

WhatsApp Marketing Automation is a strategic alliance of the global reach of WhatsApp with the power of marketing automation tools. With almost 3 billion users globally with growing usage every day, WhatsApp offers a genuine opportunity for businesses to get engaged and communicate with customers, those are daily users of WhatsApp. WhatsApp Marketing Automation, its integration with other social media platforms is an edge for the growth of every business and their business communication with the customer. This type of streamlined communication becomes even more crucial during global expansion, where businesses must maintain consistent, multilingual support across borders while managing time zone differences and cultural nuances.

3. Product showcasing with WhatsApp Catalog 

WhatsApp catalog is used for displaying the product or services gallery. You can display a product with a description, image, and pricing. This tool is useful for introducing new products, seasonal collections, or bestsellers. 

Find some useful information about the catalog here:

4. Improve your customer service  

A more efficient and personalized customer service with WhatsApp is achievable with a WhatsApp business account.   

WhatsApp Business, as a direct messaging channel, has several tools that you can use to improve customer experiences:  

To use WhatsApp business in international business communication is also acceptable worldwide. 

5. Chat and share with colleagues or employees 

WhatsApp Business isn’t just for customer communication. It’s also a useful platform to stay in touch with employees. More than 50% of workers use messaging apps like WhatsApp for communication purposes in the workplace. 

You can send messages to up to 256 people at one time with the group chat feature. It’s possible to send files up to 100 MB in size, with PDF formats and other documents over WhatsApp business.  

6. Networking with other professionals 

You can also use WhatsApp as a video calling App like Zoom or Skype. It is useful in connecting with your teammates, colleagues, etc. on a professional level.  

Your office computer/desktop helps connect with WhatsApp video calls. Your WhatsApp business account can be synced across devices. 

Get Started with WhatsApp for Business 

You can use WhatsApp for your business in two ways: WhatsApp Business App and WhatsApp Business Platform. The suitable way for your business –you can use. 

WhatsApp Business App 

The WhatsApp business app is like the regular customer messaging app, but it allows small businesses to message customers personally about customer service issues, appointments, and more. In business apps, up to 4 people can use a single account to send or reply to messages. To start on a small level of the workforce, the WhatsApp business app is the right option. You can download the App free from the Google Store. 

You can set your business number, mobile number, or landline number as a WhatsApp business number and start sending messages to the customer directly. 

You need to add your business name, so customers can identify your business and receive, and reply accordingly. 

WhatsApp Business Platform 

Businesses can use WhatsApp business as an API to integrate WhatsApp with their CRMs, bots, and other tools to craft automations, promotional messages, and more. In the case of available resources, many complex conversational tools available with WhatsApp business are available to use.  

To use the WhatsApp business API, go to business.whatsapp.com. Then, click the “Get Started” button in the top area of the right corner of the site. 

Fill out the form shown on the screen.  A member of the WhatsApp sales team will contact you upon the form submission. They will help in setting up the account, the usage plan, and about everything in the APP/API. 

You can start doing automation with message templates now. You can automate messages for your customer services, sales, and marketing with the WhatsApp messaging platform.

Also, Bulk WhatsApp Marketing Software is available. It provides various features like unlimited Messages sending, multi-multimedia message sending, Numbers Filtering, Groups Contacts Grabber, Anti Block Module, Sleep Control, Speed Control, Delay Control, etc. 

Benefits of WhatsApp Marketing 

1. High User Engagement 

People love to spend their time on WhatsApp regularly. WhatsApp is the preferred platform for communication, messaging, and chatting. You can get them on WhatsApp to send product updates, alerts, offers, and other important messages. The message open rate is nearly 98% for WhatsApp and almost 2.7 billion users across the world are using WhatsApp.  

2. Global Reach 

With a rising user range on global level, you can get a customer from any corner of the world on the WhatsApp platform. Even if you are a new business unit or a starting venture, you can avail benefits of WhatsApp business and WhatsApp marketing tools at affordable prices and can expect customers in a short span.  

So be ready to explore the world of WhatsApp with WhatsApp marketing examples with endless opportunities. 

3. More Conversions 

WhatsApp has a higher conversion over the traditional marketing channels like SMS and email as per the proven study. An average response time of one and a half minutes and the highest open rate are the facts behind this. 

So, many businesses are turning to WhatsApp to develop stronger relationships with their customers and experience real results. 

4. Analytics 

With WhatsApp marketing software, you can access a powerful set of analytical tools, and valuable data insights showing all campaign parameters, on which you can make data-driven decisions to improve your marketing strategy. A trusted digital marketing agency can help interpret this data, offering strategic guidance to fine-tune your campaigns for even better performance.

Proper analytics shows the pain points, so that proper improvements wherever required, are possible to execute. This gives healthy customer engagement and interactions to get more and more conversions.  

5. Increased Customer Satisfaction  

WhatsApp marketing has broken the barriers. It helps to achieve complete customer satisfaction. WhatsApp marketing boosts customer engagement and gives repetitive business. Every business expects repetitive orders, and customers to get growth and success.   

WhatsApp marketing has become the backbone for it.  

Brands like Zellbury & Hanun have seen a tremendous rise in customer satisfaction scores with the help of WhatsApp Business APIs. 

Best Practices of WhatsApp Marketing  

1. Define your Target Audience 

When you are running your campaign, you must know for whom you are doing it. Which people are the audience to receive your information is necessary for your marketing. You must reach your target audience to achieve the objective of your campaign. They are the people to whom you deliver your products or services with timely offers. 

2. Value Driven 

WhatsApp marketing will work out only when your messages will drive some value to the customers. It must give them pleasure upon reading it. It can be any good offer, lucrative deal, or a seasonal, promotional offer- it must give joy to the customer. It must bring in some value upon referring to it. 

3. Personalize Messages 

Personalization is the right trend to click on your success story. You must send one-to-one messages to your customers to develop trust and relationship bonds with them. The personal touch helps build relations. 

Using the first name of the customer while sending messages will bring an initial touch and value to the customer. The customer will feel special and engage with your business, this can turn into conversion many times. This will help your brand value and brand loyalty. 

4. Use Visuals 

Pictures, flyers, and posters can convey messages more effectively than words alone. They express the essence of your message in a visually appealing way. A well-designed, message-driven flyer engages customers more effectively. With DesignWiz, you can easily create eye-catching marketing materials without wasting time.

Adding an image or photo visuals enhances the quality of the content. It gives some liveness to your message. Customers refer to the messages with some creativity, which increases the engagement rate. 

5. Measure and Evaluate 

WhatsApp marketing progress needs a track, evaluation. Analyzing and measuring your progress gives an idea about the future direction to move on so that you get the results. WhatsApp business API comes with a set of effective analytical tools that measure and evaluate the performance of marketing campaigns.  

Analytics gives an idea about how to move further in your marketing strategy to achieve goals. You can work on the lagging parameters and improve your WhatsApp marketing. 

How to Use WhatsApp for Marketing Industry-Wise  

Retail Industry 

WhatsApp Marketing benefits for Retail are as follows: 

1. Product Launch Announcements 

Plan for launching something new? You can skip the cluttered inboxes and social feeds. WhatsApp allows you to reach customers directly with a friendly message. It feels personal, almost like a behind-the-scenes heads-up from your favourite brand. Just add a link or button like “Get early access” to keep the excitement rolling. 

2. Flash Sales & Limited-Time Deals 

Nothing grabs attention like a ticking clock. Whether it’s a one-day offer or weekend markdown, a short WhatsApp message can spark fast responses. Keep it sharp like “Only 3 hours left!” or “Ends tonight!”—and drive urgency in a way emails rarely can. It’s about showing up where your customers already are. 

3. Abandoned Cart Reminders 

When anyone adds something to their cart and walks away, we need to avoid the sale slip. A gentle push notification like “Still thinking about it?” can do wonders. Add a sweetener, maybe a small discount or free delivery, to tempt them back. Keep it casual and friendly, not pushy all the time. 

4. Order Updates 

People like to know what’s going on once they click “buy.” WhatsApp is perfect for quick updates—confirmation, dispatch, out-for-delivery. A simple “Your package is on the way” is enough to build trust. It saves your customers from hunting down tracking emails, too. 

5. Seasonal Offers 

Holidays are the perfect time to show up with something special. Whether it’s a festive offer, year-end sale, or holiday bundle, sending timely updates via WhatsApp keeps your brand in the spotlight. Use bright visuals and cheerful copy to match the vibe of the season. 

6. Referral Programs 

Your best marketing tool? Happy customers. Let them bring in their friends by sharing a referral link right from WhatsApp. A message like “Invite a friend, get ₹100 off” is simple, effective, and keeps spreading the word—all while making it easy for your customers. 

7. Loyalty Program Updates 

Reward loyal customers with quick nudges— “You’ve just earned 200 points!” or “Your exclusive weekend offer is here.” These timely messages keep customers engaged and excited, making them more likely to come back. 

Healthcare Industry 

WhatsApp Marketing in Healthcare are as follows: 

1. Appointment Reminders & Easy Booking 

No one wish to miss appointments. A quick message like, “Hey [Name], your check-up appointment is on this Thursday at 4 PM,” helps reduce the issue. And if someone wants to book? All it takes is a simple message—no forms, no calls. 

2. Virtual Consultations Made Simple 

Need a quick follow-up or prescription renewal? Patients get connected with WhatsApp without going out. It’s especially handy for those patients in remote areas or with transport issues. It keeps care accessible and ongoing without the hassle. 

BFSI: WhatsApp Marketing for the BFSI Sector 

Benefits of WhatsApp Marketing for the BFSI Sector are following: 

1. Application Status Updates 

To know about any loan or credit application may be hectic. A quick note like “Your loan application is under review” brings clarity. Regular updates help ease the uncertainty and build customer confidence. It is also important to work with lenders using a reliable loan servicing system to ensure application status updates are accurate, timely, and seamlessly integrated with backend loan processes.

2. Real-Time Alerts for Transactions 

People want to stay updated on their money. WhatsApp alerts for deposits, withdrawals, or low balances offer real-time visibility. A quick ping like “₹5,000 credited – Balance ₹12,420” keeps things transparent. 

3. Reward Points & Card Reminders 

Many customers don’t know they’re sitting on rewards. A reminder— “You’ve earned 2,000 points!”—can encourage spending. You can also use WhatsApp to alert them about bill payments or spending thresholds. 

4. Pre-Approved Loan Messages 

Just to receive a WhatsApp message that “You have a pre-approved loan of Rs.5,00,000” is the beauty of WhatsApp Marketing. This may come even after following a few steps by selecting type of loan and amount in a reply message button within a received WhatsApp message. 

Travel Industry 

WhatsApp Marketing is beneficiary for the travel industry as follows: 

1. Share Exclusive Travel Deals & Discounts 

Everyone loves a good travel deal, especially when it feels exclusive. WhatsApp gives you the perfect channel to send handpicked offers directly to your customers—whether it’s discounts on flights, hotel bundles, or rail bookings. You could send a message like, “Escape to Goa this weekend – flat 25% off on return flights!” It’s personal, faster and feels like a friendly travel tip from a friend, not a just ad. And it helps in driving quick bookings from customers who is likely to go for other source or in dilemma. 

2. Booking Confirmations & Itinerary Updates 

Customers can do their travel bookings through WhatsApp Marketing channel messages. They will receive booking confirmation messages including details about their travel date, timings, booking references etc. To improve the customer experience and service quality, WhatsApp marketing platform is highly recommended. WhatsApp message reminders can be sent like” Your flight timings are 6 AM tomorrow.” Also, any change in schedule, cancellation etc. can be informed directly to the customer via WhatsApp message instantly. 

3. Promote Last-Minute Travel Offers 

You have seats left or rooms that need to be filled fast?  

Send a quick WhatsApp message giving last-minute deals, suitable for instant travellers. Something like, “A few seats left for Manali – Book now, travel tomorrow with 20% off!” can grab attention and provoke instant bookings. It creates a sense of urgency and taps into the growing trend of sudden travel plans. 

4. Assist with Visa & Travel Documentation 

Travel documentation and Visa paperwork is a tedious thing to do for any international traveller. Via WhatsApp communication, as a brand, you can sort out this entire process by sending a checklist of required documents and guidelines to fill and submit them in time. You can guide from start to end with reminders, pending papers etc. Making the paper process easy for customers.  

Food & Restaurant Industry 

WhatsApp Marketing benefits for the food and restaurant industry are as follows: 

1. Send Birthday & Anniversary Offers 

Birthdays and Anniversaries are the right moment to connect with customers. You can expect receiving a WhatsApp message saying, “Happy Birthday, John! Enjoy 10% off on your celebration dinner with us today.” It feels personal and thoughtful—exactly the kind of gesture that drives customer loyalty. You can also invite couples to celebrate anniversaries with a special dessert on the house or an exclusive table reservation. These messages spark joy, not just sales. 

2. Share Food Order & Delivery Notifications 

When someone orders food, they’re usually hungry—and a bit anxious. A well-timed WhatsApp update like, “Your order is being prepared!” followed by “Your delivery partner is on the way!” helps reduce that uncertainty. You can even share live location tracking and a delivery confirmation once the food arrives. It keeps the customer informed and improves their overall experience, especially when it’s done with a friendly tone. 

Executing WhatsApp Marketing Strategy  

A successful marketing strategy with us involves an entire structured marketing funnel guiding customers through every process. Starting with Awareness, tapping interest, consideration, engagement, conversion, and retention. 

1. Awareness: Capturing Attention 

By sharing and spreading this link far and wide, you’re making it too easy for everyone to connect into a conversation with you on WhatsApp, it does not matter where they found you online. It’s direct, straightforward, and opens a line of communication that really brings in more interest from customers. 

2. Interest: Engaging Potential Customers 

3. Consideration: Nurturing Leads 

4. Conversion: Turning Interest into Sales

5. Retention: Keeping Customers Engaged 

Examples of WhatsApp Marketing

1. The State Plate 

The State Plate is a food delivery company that operates across India. The company wished to implement WhatsApp into its customer support strategy, making it easier to answer customer queries without a need for a hands-on approach. 

The team uses various pre-set WhatsApp templates and messages so that customers can choose their questions and get a quick, automated answer. Using WhatsApp enables the company to resolve 85% of its queries with a 90% decline in response time. 

2. HolidayPirates 

HolidayPirates is an international travel company that searches for travel deals and shares with its audience. 

The team recently incorporated WhatsApp into this process, asking subscribers on the types of trips they want, so they can suggest the most relevant offers possible. 

Once the results are in, HolidayPirates sends links to deals through WhatsApp so recipients can select and book the deal, if interested. 

This strategy works for HolidayPirates. Their results are amazing. WhatsApp messages get a 97% open rate, 40% click-through rate, and 10x more subscriber engagement than email. 

How to Do WhatsApp Marketing the Right Way? 

Ready to leverage WhatsApp power? Find here how to kick off your WhatsApp Marketing voyage without overwhelming your audience. 

1. Pick the right whatsapp tool for your business 

• If you are a small business? Start with the free WhatsApp business app. It lets you set up quick replies, labels, and a business profile. 

• Larger team or looking to scale? The WhatsApp business API is what you need. It allows for automation, CRM integration, and bulk messages (with consent, of course). 

2. Always get consent first 

You can’t just message anyone out of the blue. Make sure people want to hear from you. Add opt-in checkboxes on your website, social media, or checkout pages. It’s not just about staying compliant; it builds trust from day one. 

3. Segment, personalize, repeat 

Don’t send the same offer to everyone. If you’re selling products, segment users based on what they’ve shown interest in. If you’re a service provider, tailor messages based on location, age group, or past behaviour. Relevant is equal to effective. 

4. Send messages that actually add value 

Here’s what works well: 

• Order confirmations and shipping updates 

• Event reminders or appointment alerts 

• Products restock notifications 

• Personalized offers and loyalty rewards 

• Friendly tips, updates, or even birthday wishes 

Keep it short, conversational, and useful. 

WhatsApp business marketing tools to make life easier 

Running everything manually isn’t scalable. Tools like Wati, Webmaxy are built to make WhatsApp business marketing smoother.  

These platforms help you: 

• Set up chat automation 

• Schedule and manage broadcasts 

• Measure performance  

• Connect WhatsApp to your CRM or shopify store 

Whether you’re running marketing campaigns or managing customer support, these tools save serious time. 

WhatsApp Marketing in India: High numbers, High potential 

If you’re based in India or targeting Indian consumers, India is the perfect and growing market for WhatsApp marketing. It’s already the most-used messaging app here, and people are increasingly open to engage with brands on WhatsApp platform. 

Businesses in India are using WhatsApp to: 

• Share payment reminders and EMI updates 

• Offer limited-time travel or shopping deals 

• Send daily menus or delivery updates 

• Manage bookings and consultations 

It’s fast, and familiar, and it feels local. 

Should you hire WhatsApp Marketing services? 

If you’re short on time or don’t want to handle the technical things, you can always partner with a WhatsApp Marketing services provider.  

They’ll help with everything from: 

• Creating opt-in workflows 

• Running large-scale campaigns 

• Setting up bots 

• Staying compliant with WhatsApp’s policies 

You may focus on strategy—they will handle the setup and automation 

What can you Do with WhatsApp Marketing?  

From brand awareness campaigns to individualized marketing messages to re-engagement ones, there’s everything you can do with WhatsApp Marketing. Also, if you’re just newly working with WhatsApp, adding it to your marketing combination should be the top priority.  

New products and Services Promotions 

As WhatsApp has got a lively and well-connected audience, it’s the right channel for promoting new products and services. You can do below given tasks: 

• Updating (and linking to) your product catalog 

• Send a promotional one-to-many message to your opted-in subscribers with a link where they can check out and buy your new product or service 

• Running an influencer campaign on WhatsApp 

Leads Generation 

With an objective of maximizing your audience on WhatsApp, you may use the messaging app for lead generating campaigns.  

For example: 

• Offer a special deal to the person who subscribes to your WhatsApp channel.  

• Be creative with quizzes and rewards 

• Install a chatbot that may ask new users questions regarding their interests or can also send them shopping suggestions.

Send regular updates 

Specifically for media companies, and for retailers, WhatsApp Broadcast is a powerful tool to deliver regular updates to their audience. 

Content marketing 

Also, the WhatsApp messages must be kept short and sweet. There are so many content marketing and storytelling tools one can use. And it’s worthwhile, because you’ll get a highly engaged audience.  

You can send:  

• Tips, how-to’s, and other useful content 

• Multimedia content like audio messages, videos, and images 

• Whitepapers 

• Infographics 

Just think away from the league! Leading brands like Stimme or Fools and Geniuses have great success with innovative WhatsApp content marketing. Fools and Geniuses, for example, used WhatsApp to tell a real time crime story, and one WhatsApp message at a time. This was a mega hit and developed more brand awareness among their new generation target audience! 

Send promotional messages (for special events) 

People love deals! Irrespective of whether it’s a special discount for the festival season or a Black Friday deal.  

If you integrate CRM systems to your WhatsApp account, you can also send highly personalized deals, like discounts based on earlier purchases.  

Offer one-on-one consultations 

WhatsApp is an interesting channel for providing consultations, as the conversations are so personal. At the same time, video and voice chat features are also available. The fact is that users can take their WhatsApp conversations “on the go” create the messaging app versatile and flexible both for one-on-one conversations.  

You can use this to your advantage by offering:  

Personal consultations (This may work for beauty brands, car dealers, and real estate agents) 

Send Alerts for abandoned shopping carts 

In e-commerce, almost 70% of shoppers abandon their carts. An attention-giving WhatsApp message may be a supportive reminder to conclude the purchase. You can automate these messages (for example, use a chatbot to send an alert after some time period) to be more efficient.  

Gather insights 

Marketing goes ahead to attract people to buy something. It’s also about knowing your target audience and their needs. WhatsApp gives many tools that can help you with that, like polls, or feedback forms.  

You can also use a chatbot to inquire for users’ opinions.  

Set up re-engagement campaigns 

Once you have set a connection with someone on WhatsApp, all it takes to re-engage with them is a message. Apart from the fact that users will not feel like your message suddenly, you’ll be capable of using personalization and automation tools for the best results.  

Based on a user’s data, you can send very personalized  

• back-in-stock messages 

• new offers suits to the customer’s shopping history 

• Committed customer deals 

• an upgrade offer / discount  

As you can see, from reaching out to a broad audience to highly personalized campaigns, WhatsApp Marketing provides endless possibilities. 

Wrapping Up  

Here comes the concluding part of the article. In this article, an entire brainstorming about the ins and outs of WhatsApp marketing has been discussed. WhatsApp marketing is a marketing weapon for many small and medium businesses across industries. WhatsApp marketing by WebMaxy saves a remarkable amount of marketing costs to be spent upon various traditional channels like Advertising, Publicity other conventional marketing activities. 

With Automation, business messages can be sent with personalized touch and automatically. You can schedule WhatsApp messages and do that. Broadcasting bulk WhatsApp messages to large no. of the target audience for your product or services is possible with automation. You can compose a message with a template. You can automate your replies, answers to frequent queries, product alerts, and reminders.  

Engaging your audience via WhatsApp with the purpose of WhatsApp Advertising is the hottest trend of today. WhatsApp Advertising is vital for almost all online businesses apart from conventional business houses, too. 

For your doubts and queries about WhatsApp Marketing and its offerings, you can write to us at: info@webmaxy.co 

Frequently Asked Questions