From Prospecting to Converting: WhatsApp Marketing Tools that Deliver Results
WhatsApp is the most popular messaging platform in the world with over 2.7 billion monthly active users. Therefore, WhatsApp Commerce presents a great opportunity for businesses to connect with their customers. Most of the people want their favorite brands to be present on WhatsApp. As per statistics, 54% of users prefer to have marketing communications and order updates on WhatsApp. WebMaxy can help you manage your marketing across different channels.
Brands can use WhatsApp business solutions to connect with customers and engage them through personalized messages. Nowadays, there are so many WhatsApp marketing tools available in the market that it’s confusing to choose one. In this blog, we will provide you with in-depth information about the best WhatsApp marketing tools.
What are WhatsApp marketing tools?
WhatsApp marketing tools help you create and execute WhatsApp marketing campaigns. With specialized WhatsApp broadcast software, you can schedule and send bulk messages to targeted customers, encouraging them to make purchases. These tools enable you to implement chatbots for automated interactions and ensure timely responses to customer queries, providing a seamless experience 24/7.
The tools for WhatsApp marketing also help you track key metrics like open rates, click-through rates, and conversion rates of different WhatsApp marketing campaigns. This way you can know the effectiveness of WhatsApp campaigns and find ways to improve them.
Set up your WhatsApp store with WhatsApp Commerce!
WhatsApp Commerce lets you showcase your products or services to customers and sell directly through WhatsApp.
Benefits of WhatsApp marketing tools
WhatsApp marketing tools can benefit businesses in many different ways. We have mentioned some of them below:
- Increased reach: WhatsApp is used by over 2 billion people around the world. You can expand your business reach by setting up your WhatsApp store.
- Improves customer engagement: WhatsApp is a direct communication channel. It allows businesses to connect with customers in a personalized and meaningful way. Businesses can target customers with relevant messages based on their interests.
- Enhances customer experience: WhatsApp marketing tools enable you to set up chatbots and provide better support to customers. You can quickly resolve customer issues and build strong relationships with them.
- Boost sales: WhatsApp marketing tools allow you to showcase your products and services to customers. People can directly shop from WhatsApp or visit your website with one click.
- Increased ROI: WhatsApp marketing tools provide a cost-effective way for businesses to connect with their customers. Businesses can easily engage with their target audience and lead them to the funnel.
Competitor Analysis Table: WhatsApp Marketing Tools
This table offers a comparative overview of the WhatsApp Marketing tools mentioned in the current blog post, also with some additional popular options. It focuses on key features suitable to businesses seeking to utilize WhatsApp for marketing and sales.
Pricing information is likely to change and must be verified with the vendor.
Please note that, this is a simple comparison, and further research is expected before making a purchasing decision.
| Feature | WhatsApp Commerce(WebMaxy) | Wati | AiSensy | MessageBird |
|---|---|---|---|---|
| Core Functionality | eCommerce Store Setup, Marketing Automation, Chat Automation | Bulk Messaging, Chat Automation | Marketing Automation, Chat Automation | Customer Support, Integrations |
| Pricing (Starting) | $25/month | $25/month | INR 999/month | Varies |
| WhatsApp Business API Access | Yes | Yes | Yes | Yes |
| Bulk Messaging | Yes | Yes | Yes | Yes |
| Chat Automation/Bot Builder | Yes | Yes | Yes | Yes |
| CRM Integration | Yes | Yes | Yes | Yes |
| E-commerce Platform Integration | Yes | Likely (Check) | Likely (Check) | Likely (Check) |
| Personalization | Yes | Yes | Yes | Yes |
| Segmentation | Yes | Yes | Yes | Yes |
| Analytics & Reporting | Yes | Yes | Yes | Yes |
| Multi-Agent Support | Yes | Yes | Yes | Yes |
| Green Tick Verification Assistance | Yes | Likely (Check) | Likely (Check) | Likely (Check) |
| User Interface/Ease of Use | User-friendly | User-friendly | User-friendly | Varies |
| Focus/Strength | eCommerce, Automation | Marketing Automation | —- | —- |
Key Considerations When Selecting a WhatsApp Marketing Tool
Selecting the right WhatsApp marketing tool is a crucial decision that can really affect your business’s success on the platform. Don’t just follow the process.
Carefully check out for your needs and refer the following factors:
1. Business Size and Needs
Small businesses with restricted budgets and technical expertise could prioritize ease of use, affordability, and basic features like bulk WhatsApp messaging and auto responses. They might find value in user-friendly interfaces and readily available customer support.
Larger enterprises, on the other hand, mostly require more sophisticated functionalities. API access for customized integrations, strong CRM and e-commerce platform integrations, multi-agent support for managing large teams, and advanced analytics become tough for scaling their WhatsApp Marketing work.
Consider your existing and projected customer volume, the complexity of your marketing campaigns, and the automation level you need.
2. Budget
Pricing models for WhatsApp tools vary remarkably. Some tools offer tier-enabled pricing model based on the number of contacts, messages, or features, while others offer custom pricing for enterprise-level solutions. Set a clear budget for your WhatsApp marketing activities and evaluate the ROI you expect from the tool. Don’t just emphasize on the upfront cost. Consider the long-term value and prospective return on investment. Free trials or free versions can be a good way to test a tool’s capabilities before subscribing to a paid plan.
3. Specific Features
List them all! List out your must-have features. Prioritize the functionalities which are very important for achieving your marketing goals. For instance, if your basic focus is customer support, watch out for tools with advanced WhatsApp chatbot capabilities, live chat features, and smooth integration with your helpdesk system.
In case you are running an e-commerce business, prioritize integrations with your e-commerce platform, auto order updates, and abandoned cart recovery features. Refer features like segmentation, personalization, campaign management, and analytics based on your specific needs.
4. Easy To Use
A user-friendly interface is necessary for optimizing adoption and efficiency. Select an intuitive tool and easy for your team to learn and apply. A tedious or clunky interface can wash out your marketing efforts and lead to stressful situation. Check for tools with drag-and-drop builders, clear navigation, and entire documentation. Ideally, provide training to your team on the selected tool.
5. Customer Support
Assured customer support is vital. Especially, when you’re starting with a new tool. Make sure the vendor gives adequate support channels, like email, phone, or live chat. Check out for the online reviews and testimonials to evaluate the quality of their customer support. A responsive and helpful support team can make a remarkable difference in your overall experience.
6. Scalability
Refer the tool’s scalability. As your business expands and your WhatsApp marketing efforts goes on rising, you’ll need a tool that can handle improved volume and complexity. Assure that the tool can accommodate your future needs without any need for you to switch platforms.
7. Compliance and Security
Data privacy and security are paramount. Make sure the tool complies with allotted regulations like GDPR and CCPA. Find their security protocols and data encryption methods to protect customer information. Transparency in data handling is much important.
8. Integrations
Imagine how the tool integrates with your current marketing stack. Smooth integrations with your existing CRM, e-commerce platform, and other marketing tools can simplify your workflows and improve efficiency. Check out for API access, if you need custom integrations.
9. Reputation and Reviews
Research the vendor’s reputation and go through online reviews from other users. This can offer you valuable insights into the tool’s strengths and weaknesses.
Look for feedback on easy use, customer support, and the complete performance.
By carefully considering these factors, you can take an informed decision and select the required WhatsApp Marketing tool that aligns best with your business goals and helps you achieving your expected results.
Don’t hesitate to ask vendors for demos or trials to experience the tool first before purchasing or subscribing.
Top WhatsApp marketing tools in 2025
Now, we will give you a list of the most popular WhatsApp marketing tools that you can use for your business. These marketing tools for WhatsApp can help you target customers easily and efficiently.
1. WhatsApp Commerce
WhatsApp Commerce by WebMaxy is the best WhatsApp marketing tool that helps you set up your WhatsApp ecommerce store. You can showcase your product catalog to customers and enable them to buy products from WhatsApp directly. It provides you with a wide range of features to help manage marketing communication and customer interactions.
Create WhatsApp campaign to target prospects and convert them into customers. Simplify the sales process by letting customers browse products and place orders from WhatsApp. Provide a seamless and convenient shopping experience to customers and retain them for a long time.
Set up a WhatsApp bot and engage with customers 24/7. Respond to customers quickly and improve your CSAT score. Run Facebook and Instagram ads with a WhatsApp CTA. Bring people to your WhatsApp store directly from retargeting ads and increase the chances of sales.
Key features
- User segmentation
- User-friendly interface
- WhatsApp campaigns
- Green tick verification
- Conversation flows
- Drag & drop editor
- Chat automation
- Alerts and notifications
- Shared team inbox
- Multiple sender accounts
- Detailed analytics
- Multi-agent support
- Other integrations
Pricing
- WhatsApp Commerce paid plan starts at $25/month.
2. Wati
Wati is one of the top WhatsApp marketing tools that enables you to send bulk messages. It offers user-friendly features that make it easy to create WhatsApp campaigns. It comes with a drag-and-drop builder which enables you to build workflows easily.
You can personalize your WhatsApp campaigns and engage customers effectively. Send messages to abandoned cart customers and make them resume their journey. Integrate your WhatsApp business with CRM and other tools to improve your marketing.
Key features
- WhatsApp campaigns
- Conversation flows
- Drag & drop editor
- Chat automation
- Shared team inbox
- Multi-agent support
- Other integrations
Pricing
- Wati paid plan starts at $25/month.
3. Whappext
Whappext is among the best WhatsApp marketing tools that enable you to connect with existing and new customers on WhatsApp. You can send personalized messages to customers with their first and last names.
You can set up predefined responses and reply to general customer queries quickly. Its simple interface makes it easy for beginners to create campaigns. This tool provides analytics and statistics that help in making better decisions. However, this tool comes at a high price which most individuals and small businesses won’t prefer.
Key features
- WhatsApp campaigns
- User-friendly interface
- Conversation flows
- Drag & drop editor
- User segmentation
- Chat automation
- Shared team inbox
- Detailed analytics
- Dedicated success manager
Pricing
- Whappext paid plan starts at $125/month/PC.
4. Haptik.ai
Haptik.ai is listed among the best WhatsApp marketing tools that enable you to provide the best WhatsApp customer support. Its conversational AI helps you provide 24/7 customer support. You can quickly resolve customer problems and improve their experience.
You can create personalized marketing campaigns with similar product recommendations and drive more sales. By automating customer service and sales tasks, you can save time of your marketing team.
Key features
- WhatsApp campaigns
- Conversation flows
- Drag & drop editor
- User segmentation
- Chat automation
- Detailed analytics
- Multi-agent support
- Other integrations
Pricing
- Haptik.ai provides custom pricing plans. To know the pricing plan for your business connect with their sales team.
5. WhatSender
WhatSender is counted in the top WhatsApp marketing tools free because of its customizable features. You can send bulk marketing messages like greetings or sales offers with just one click. You can easily import your contacts from CSV and TXT files and start with WhatsApp marketing.
You can schedule messages priorly and send them at a set time. You can also filter contacts to conduct targeted WhatsApp campaigns. This platform provides detailed analytics to help you track your marketing campaign’s performance.
Key features
- WhatsApp campaigns
- Contact management
- Delivery reports
- Chat history management
- Analytics
Pricing
- WhatSender paid plan starts at $29.90/month.
6. BusinessOnBot
BusinessOnBot is one of the best WhatsApp marketing tools India that helps you set up your WhatsApp business store. You can enable customers to browse and purchase products within WhatsApp.
You can use chatbots to provide support to customers 24/7. Set automated sequences to engage customers based on their past purchases. This tool also provides analytics to help you improve your WhatsApp marketing campaigns.
Key features
- WhatsApp campaigns
- Conversation flows
- Drag & drop editor
- User segmentation
- Chat automation
- Detailed analytics
- Multi-agent support
Pricing
- BusinessOnBot paid plan starts at $58.90/month.
7. WappBlaster
WappBlaster is among the best WhatsApp marketing tools that help you send bulk WhatsApp messages to potential customers. You can create and upload customers’ contact lists for executing WhatsApp campaign.
You can add multiple accounts and switch between them for running campaigns. This tool offers personalization options like adding first names, dynamic content, etc. However, it lacks advanced targeting options.
Key features
- Automated message sending
- Contact management
- Multiple sender account
- Analytics
Pricing
- WappBlaster’s paid plan starts at $10/month.
8. Growby
Growby is listed in the top WhatsApp marketing tools as it allows you to send bulk messages to potential customers. You can send personalized messages along with images, documents, links, and pdf.
The best feature of this tool is its anti-blocking technology that enables you to turbo-send messages. You can also interact with the end-users and build long-term relationships. This tool even integrates with WordPress and allows you to use its chat and SMS service through WhatsApp.
Key features
- WhatsApp campaigns
- Green tick verification
- Import contacts list
- Chat automation
- Anti-blocking technology
- Analytics and reports
Pricing
- Growby’s paid plan starts at $89/annually.
9. Bulk WhatsApp Messenger
Bulk WhatsApp Messenger is among the best WhatsApp marketing tools that allow you to send messages to unlimited contacts. It supports different types of formats like images, videos, documents, and so on.
The best feature of this tool is that it allows you to identify active and inactive WhatsApp contacts. You can also extract WhatsApp numbers from WhatsApp groups to engage with customers.
Key features
- WhatsApp campaigns
- Import contacts
- Multiple accounts
- Filter features
- Analytics and reports
Pricing
- Bulk WhatsApp Messenger paid plan starts at $39/month.
10. MessageBird
MessageBird is one of the best WhatsApp marketing tools that helps to provide WhatsApp support. You can easily connect with customers on WhatsApp from one dashboard and streamline your communication.
The highlight of this WhatsApp marketing tool is its real-time monitoring of customer support. You can evaluate the performance of your customer support agents. You can also set up automated replies to provide a 24/7 support service.
Key features
- WhatsApp campaigns
- Chat automation
- Shared team inbox
- Multiple accounts
- Other integrations
Pricing
- MessageBird’s pricing plan depends on the features you choose.
11. WAAM-it
WAAM-it is among the top WhatsApp marketing tools that allow you to send automated WhatsApp messages. You can send personalized messages to unlimited customers. You can add images, videos, links, etc to your messages. You can create your contact lists by adding them from formats like .xls, .xlsx, CSV, and more.
This tool enables you to send up to 3000 messages per hour. You can schedule your messages priorly and decide the time frame when different messages are sent to customers. The major drawback of this tool is its high price due to which many individuals and small businesses can’t afford it.
Key features
- WhatsApp campaigns
- Import contact lists
- Chat automation
- Supports images, videos & docs
- Multiple accounts
- Other integrations
Pricing
- WAAM-it paid plan starts at $737/month.
12. AiSensy
AiSensy is listed in the best WhatsApp marketing tools as it enables you to interact with customers on WhatsApp. You can create WhatsApp campaigns to target new and existing customers. AiSensy stands out for its robust WhatsApp automation software, allowing you to automate messages and engage customers at every stage of the funnel.
You can automate notifications for payments, order confirmation, and delivery status. Set up chatbots and reply to customers 24/7. Get orders directly from WhatsApp and increase conversion rate.
Key features
- WhatsApp campaigns
- Chat automation
- Notifications
- Multiple accounts
- Live chat
- Other integrations
Pricing
- AiSensy’s paid plan starts at INR 999/month.
Best WhatsApp marketing tools: The Conclusion
WhatsApp marketing tools help businesses connect with their prospective customers on WhatsApp. It is an effective and personalized way of building long-lasting relationships with customers. Today, there are so many WhatsApp marketing tools available in the market that it becomes confusing to choose one.
In this blog, we have discussed about some of the best WhatsApp marketing tools. These platforms can help you automate message sending, manage contacts, integrate chatbots, and track campaign success. You can implement effective WhatsApp marketing strategies to acquire new customers and retain existing ones.
WhatsApp Commerce by WebMaxy is the best WhatsApp marketing tool. It enables you to engage customers with personalized messages and enhance their experience. You can create and automate WhatsApp campaigns for different buying stages and customer actions. Automate chat and reply to customers 24/7 when your support team isn’t available. Track your campaign’s performance and make optimizations.
Learn more about WhatsApp Commerce from our experts, email us at info@webmaxy.co.
Acquire new customers and boost sales with WhatsApp Commerce!
WhatsApp Commerce helps you personalize marketing messages and build long-lasting relationships.
WhatsApp marketing software FAQs
WhatsApp marketing tools help you manage your WhatsApp marketing effortlessly. We have mentioned some of the top WhatsApp marketing tools below:
– WhatsApp Commerce
– Haptik.ai
– Wati
– AiSensy
– BusinessOnBot
WhatsApp marketing software helps businesses automate WhatsApp marketing. There are many benefits of using WhatsApp marketing tools that we have mentioned below.
– Increases reach
– Improves online customer engagement
– Enhances customer experience
– Boosts sales
– Increases revenue
WhatsApp Commerce is an all-in-one WhatsApp business solution that comes at a cost-effective price. Some of the key features of WhatsApp Commerce are as follows:
– Create & launch WhatsApp campaigns.
– User segmentation and list creation.
– Automate customer support chat.
– Shared team inbox
– Live chat
– Multiple accounts.
– Other integrations
WhatsApp is a messaging platform specially made for personal communication whereas WhatsApp Business is made for businesses and provides some marketing tools. WhatsApp Business is a free option that lets businesses answer basic customer questions and take orders via chat.
Adam Wilson
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.
