40+ Killer WhatsApp Templates to Boost Customer Engagement
WhatsApp template are great for initiating conversations with customers. You must be aware that WhatsApp has a shocking open rate of 98%.
This is one of the major reasons why businesses are emphasizing WhatsApp. Apart from the open rate, the conversion rate is also quite high i.e. 45-60%.
This makes WhatsApp the ultimate channel for marketing. Additionally, you can personalize WhatsApp message templates and grab people’s attention immediately.
Stay tuned as in this blog, we will provide you with 40+ killer WhatsApp templates that you can use directly.
What is a WhatsApp template?
A WhatsApp template is also called a Highly Structured Message (HSM). It is a pre-defined message that businesses use multiple times to engage with customers.
A WhatsApp template is a pre-defined message format that is approved by WhatsApp which businesses use to automate and streamline communication with customers.
These templates contain variables or placeholders that are replaced by dynamic content based on your data.
For example,
“Hey {{1}, your order {{2}} has been dispatched.”
When this template is used to send a message to someone with the name John and order 23447 then the message would look like this:
“Hey John, your order 23447 has been dispatched.”
WhatsApp templates can help you maintain consistency throughout your messaging. You can make templates for shipping information, payment updates, push notifications, and so on.
But these WhatsApp message templates need to be approved by WhatsApp before you use them for your prospects and customer base.
For WhatsApp templates to get approved, it takes about 24 hours for the approval decision as per Meta’s official site.
Personalize your customer experience with WhatsApp Commerce!
WhatsApp Commerce helps you create customer segments and send personalized marketing messages.
The types of WhatsApp templates
When WhatsApp templates came into existence only transactional messages could be templatized. But later WhatsApp allowed promotional or non-transactional messages to be created as templates as well.
Regardless of the type of messages, they still need to go through the review and approval process. Now, we will tell you about the types of WhatsApp templates you can create for your business.
Product announcements
These are the messages related to the new product announcements. You can tell people about a new product range that you have launched recently. You can provide a link by clicking on which customers can be directed to that product page.
Promotional offers
You can create WhatsApp templates for sending out promotional messages for seasonal sales, birthday offers, and so on. These messages are good to entice customers to make purchases.
Account updates
When a customer creates an account, you can send a welcome message to the customer on WhatsApp. These messages are sent to inform customers about updates or changes to their accounts.
Payment updates
You can create WhatsApp templates for payment updates like payment successful, failed, refund initiated, and so on.
Shipping updates
WhatsApp allows you to create templates for shipping updates. You can send messages to customers when their order is shipped from the warehouse. You can give them the order tracking link as well.
Order updates
You can make WhatsApp templates to keep your customers updated about their orders. You can give the order-related details along with the estimated delivery date.
Appointment updates
There are businesses like salons, clinics, tattoo studios, etc where you need to book an appointment. WhatsApp allows to create WhatsApp message templates for appointment updates.
You can inform people when they have successfully booked an appointment or their appointment is canceled. You can also give basic appointment details like arrive 10 minutes before, an appointment reminder, and what they need to do to cancel an appointment.
Reservation updates
You can create WhatsApp templates to give customers confirmations, reminders, and updates about their reservations.
Ticket updates
WhatsApp enables you to create WhatsApp message templates for giving ticketing information and updates to customers.
Alerts
Alerts help you give important or urgent information to customers. You can make WhatsApp templates for alerts as well.
Auto-replies
WhatsApp allows you to pre-set replies to send customers during your non-working hours. You can templatize the message that customers will receive when your support team isn’t active.
Issue resolutions
You can make WhatsApp templates and pre-decide responses to certain questions and concerns. This way you’ll be able to give quick responses to customers.
You can create about 250 WhatsApp business templates with WhatsApp Business App and WhatsApp business API. However, if you want more you need to connect with the WhatsApp team and they take about 2-4 weeks to reply.
Why do you need to create WhatsApp templates?
WhatsApp templates help you save time and effort of the customer support team. Combined with time tracking software, businesses can monitor how much time is spent on each interaction, helping optimize workflows and improve overall support efficiency. WhatsApp has set certain rules for businesses on WhatsApp. This is just to ensure a smooth and better end-user experience.
One of these rules is the 24-hour rule. In this, if a person starts a chat with a business, businesses can continue or reply to that conversation only within 24 hours. This you can do without any charge.
After the 24-hour window closes, you can only send messages from the approved WhatsApp templates. Also, you need to pay a small fee to WhatsApp and the third-party platform you use to send this message.
Thus, if you want to engage with customers post-24 hours, you can only use WhatsApp templates. For example, if you want to send a promotional message to all your subscribers then you have to use a template message.
40+ best WhatsApp templates to boost engagement
In this section, we will provide you with the best WhatsApp templates that you can use directly. For variable information, we have used brackets and it will automatically be replaced by the information from your CRM.
Product announcements
You can use these WhatsApp message templates to introduce a new product to your customers. We have also given a launch offer in these templates as it’s a good way to get sales initially for a new product.
WhatsApp template 1:
Guess what?! We’re thrilled to announce the launch of our brand new [product name]! This [product description] is exactly what you’ve been looking for.✨
Get [discount percentage] discount on your first purchase of the [ product name ].
Shop now before it’s too late! ♀️♂️
[ Product page link ]
WhatsApp template 2:
Hey everyone, we’re excited to announce the launch of our brand new product, the [ product name ]! ✨
[ Short product description ] We’re confident that you’ll love it!
Learn more and order yours today:[ Product page link ]
WhatsApp template 3:
Psst…We’ve got a secret to share!🙊
We’re working on something amazing, and we’re giving you a sneak peek before everyone else!
Get ready for the launch of our brand new product, the [ product name ]!
[ Product description in 1-2 sentences ]
Get [ discount percentage ]% off on your first purchase of [ product name ]!
Redeem your discount now: [ Link ]
WhatsApp template 4:
Introducing the limited edition [product name]! ✨
This exclusive version of our popular product is only available for a short time. ⏳ Get yours today before it’s gone forever!
[ Product page link ]
WhatsApp template 5:
Hey [ Name ]!
Our team has been working hard behind the scenes, and we’re excited to announce the launch of our brand new product, the [ product name ]!
Here are some of its amazing features✨:
[Feature 1]
[Feature 2]
[Feature 3]
We know you’re going to love it!
Click here to learn more and place your order: [ Link ]
Limited-time offer: Use [ Code ] at checkout to get [ Discount percentage ] off on your first purchase!
Promotional offers
These WhatsApp templates are created to tell customers about promotional offers. Giving discounts and offers to customers can help you boost sales and revenue immediately.
WhatsApp template 6:
Hey [Name]! ⚡️
It’s time for a flash sale! Get {discount percentage} off on {products/categories} for the next {Number of days}!
Don’t miss out on this amazing opportunity to save big!
Shop now: [ link ]
WhatsApp template 7:
Hey [Name]!
Don’t miss out on our limited-time offer! ⏳
Get {discount percentage} off on your purchase of {minimum amount} or more! This offer is valid till {date}, so hurry up and shop now! ♀️
Start shopping: [link]
WhatsApp template 8:
Hey [Name]
We’re offering a buy one, get one free deal on all {products/categories}! This is the perfect opportunity to stock up on your favorites or try something new!
This offer is valid till {date}, so don’t miss out! ♀️
Shop now: [link]
WhatsApp template 9:
Hey [Name],
Thank you for being our loyal customer! We’d like to show our appreciation by offering you a referral discount.
For every friend you refer who makes a purchase, you’ll both get {discount percentage} off on your next purchase!
It’s a win-win situation!
Share your referral code [Code] with your friends and start saving today!
WhatsApp template 10:
Happy birthday [Name]!
We hope you have a wonderful day filled with joy and laughter. To make your birthday even more special, we’d like to offer you a birthday gift!
Get {discount percentage} off on your entire purchase today! Just use code {discount code} at checkout.
Thank you for being a valued customer!
Account updates
You can use these WhatsApp message templates when a user creates an account or makes changes to their password or email. You can use these templates to inform customers about the changes.
WhatsApp template 11:
Hey [Name],
Thanks for creating an account! We’re glad that you joined our community. You can verify your account by clicking on the link below:
[ Verification link ]
Once you verify your account, you’ll be able to access all the amazing features!
WhatsApp template 12:
Hello [Name],
We’ve updated your account information as per your request. If you didn’t make these changes, please connect with our support team at [Your email address].
WhatsApp template 13:
Hi [ Name ],
We received a request to reset your password. To reset your password, please click on the link below:
[ Password reset link ]
Once you reset your password, you can log back in and continue using the platform.
WhatsApp template 14:
Hi [Name],
We’re sorry to see you go! We’ve received your request to deactivate your account. If not done by you, click here [link].
If you’d like to reactivate your account in the future, you can contact our support team at [Your email address]. We’ll be happy to help!
WhatsApp template 15:
Hi [Name],
We’ve detected some suspicious activity on your account ⚠️. Please confirm it’s you by clicking on the link below: [link]
If it’s not you, please contact our support team at [your email address].
Payment updates
You can use these WhatsApp templates to give payment updates to your customers. Updating customers about payment is important so that they’re aware of the transactions with your business.
WhatsApp template 16:
Hi [Name],
We’re happy to confirm that your payment for [product/service] has been received! The order number is [order number] and the total payment amount is [amount].
Thanks for choosing us! We appreciate your support.
If you have any concerns please feel free to contact us at [your email address].
WhatsApp template 17:
Hi [Name],
We’re sorry to inform you that your recent payment attempt for [product/service] was unsuccessful. Please try making the payment after some time.
If you continue to experience issues, please contact us for assistance at [your email address]. We’re happy to help!
WhatsApp template 18:
Hi [Name],
Your refund for [product/service] has been successfully processed! Your refund reference number is [reference number] and the total refund amount is [amount].
The refund will be reflected in your account within [number] business days.
Thank you for your patience!
Order/Shipping updates
Customers love to stay updated about where their order is and when it will be delivered to them. We have created WhatsApp templates below that you can use to keep your customers informed about their order status.
WhatsApp template 19:
Hi [Name],
We’re happy to inform you that your order [order number] has been confirmed! We’re excited to get it to you as soon as possible.You can track your order with the order tracking number [order tracking number]. The estimated delivery date is [estimated delivery date].
We’ll keep you updated on the status of your order.
If you have any questions please feel free to reach out to us at [your email address].
WhatsApp template 20:
Hi [Name],
We’re delighted to inform you that your order ([order number]) has been shipped! You can track it here: [link]. The estimated delivery date is [estimated delivery date].
If you have any questions or need assistance, we are here to help!
[ link ]
WhatsApp template 21:
Hurray!
Your order [order number] is out for delivery! The order will be delivered by [shipment service name] today.
Track your order: [link]
WhatsApp template 22:
Hi [Name],
We’ve delivered your order [order number] on [date] to [Receiver’s name]. Please share your feedback here: [link].
WhatsApp template 23:
Hi [Name],
We’re sorry to inform you that your order [order number] is experiencing a slight delay. ⚠️
The new estimated delivery date is: [Date]
We’re working hard to get your order to you as soon as possible. We apologize for the inconvenience caused.
WhatsApp template 24:
Hi [Name],
We’d love to hear your feedback about your recent order [order number]. Your feedback is valuable and helps us improve your experience.
Please take a moment to answer the survey: [link]
Appointment updates
These updates can help you keep your customers informed about the appointment timing. We have given below WhatsApp templates that you can use directly.
WhatsApp template 25:
Hi [Name],
We’re happy to inform you that your appointment with [ Doctor/Business ] has been confirmed for [ Date ] at [ Time ]!
See you soon then!
WhatsApp template 26:
Hi [Name],
Just a friendly reminder that your appointment with [Doctor/Business] is coming up on [Date] at [Time]!
Looking forward to seeing you!
For any queries, you can connect with our support team at [your email address].
WhatsApp template 27:
Hi [Name],
We’d like to let you know that your appointment with [Doctor/Business] on [Original Date] at [Original Time] has been [Rescheduled/Cancelled] as per your request.
If you’d like to reschedule, please reply to this message or call us at [Phone Number]. ☎️
Reservation updates
You can use these WhatsApp templates to inform customers about their reservations. People often need to reserve tables at restaurants and bars. These WhatsApp templates are apt to use for that.
WhatsApp template 28:
Hi [Name],
We’re happy to inform you that your reservation for [service/location] on [date] at [time] is confirmed. Looking forward to seeing you!
If you have any questions or need assistance, we are here to help. Please connect with our support team at [phone/email].
WhatsApp template 29:
Hi [Name],
We’re currently experiencing high demand for [service/location] on [date] at [time]. Your reservation is currently on the waitlist, but we’ll let you know as soon as a spot opens up!
For any questions or queries, please connect with our support team at [email].
WhatsApp template 30:
Hi [Name],
Just a friendly reminder that your reservation for [service/location] is coming up on [date] at [time]! ⏰
We’re excited to see you soon!
WhatsApp template 31:
Hi [Name],
We’re sorry to hear you need to cancel your reservation for [service/location] on [date] at [time]. Please let us know if there’s anything we can do to reschedule your visit.
If you’d like to reschedule, please reply to this message or call us at [phone number]. ☎️
Ticket updates
When a customer creates a ticket, they expect a quick reply from the customer support team. You can use these WhatsApp business templates to inform customers about tickets and their updates.
WhatsApp template 32:
Hi [Name],
We’ve received your ticket [ticket number] and are working on it now! Expect an update within [estimated timeframe] ⏳. In the meantime, you can track the progress of your ticket here: [ link to ticket portal ].
Thank you for your patience!
WhatsApp template 33:
Hi [Name],
Good news! Your ticket [ticket number] has been assigned to our agent [agent name]. He will be in touch shortly to get more information and troubleshoot the issue.
We appreciate your patience!
WhatsApp template 34:
Hi [Name],
We’re happy to announce that your ticket (#[ticket number]) has been resolved! If you have any further questions, please don’t hesitate to reach out to us. We’re always happy to help.
Please share your feedback here: [ link ].
Thank you for cooperating!
WhatsApp template 35:
Hi [Name],
Your ticket [ticket number] has been automatically closed as it hasn’t been active in the last [number] days.
If you still need help, please don’t hesitate to reply to this message or create a new ticket. We’re always happy to assist you!
Alerts
Alerts are usually sent to customers to notify them about something like general business information or any delays. You can use these WhatsApp templates for that purpose.
WhatsApp template 36:
Hi [Name],
Heads up! We have an important update for you: [briefly describe the alert].
For more information, please click here [link] or reply to this message.
WhatsApp template 37:
Hi [Name],
[Business app] has been updated! Here’s what’s new: [list of updates].
If you have any questions, please don’t hesitate to ask! You can connect with us at [phone/email address].
WhatsApp template 38:
Hi [Name],
Don’t forget! The [event name] is happening on [date] at [time]! The event will be [event description].
We’re excited to see you there!
WhatsApp template 39:
Hi [Name],
We’ve good news for you! [Product name] is back in stock! Hurry and grab yours before it’s gone again: [link].
Happy shopping!
Auto-replies
Auto-reply WhatsApp templates help you keep customers informed when your support team isn’t available.
WhatsApp template 40:
Hi [Name],
Thanks for reaching out but our support team is currently unavailable. We’ll answer your questions during our business hours: [business hours]. ⏰
Thanks for your patience!
WhatsApp template 41:
Hi [Name],
Thanks for reaching out but our support team is currently unavailable. We’ll answer your questions during our business hours: [business hours]. ⏰
Thanks for your patience!
Issue resolution
You can use these WhatsApp message templates to inform customers when you face some issues with your software.
WhatsApp template 42:
Hi [Name],
Our website/app is undergoing maintenance and you can experience some downtime. We’re working hard to resolve this issue at the earliest. We’ll inform you as soon as the issue is resolved.
Thanks for your cooperation!
WhatsApp template 43:
Hi [Name],
We’re happy to inform you that the issue is resolved. Now, you can use the app or website without any problem. In case, you’re still facing issues, feel free to reach out to our support team.
Thanks for your patience!
WhatsApp templates: The guidelines you must follow
Now, we will tell you the guidelines that you must follow for creating WhatsApp message templates. If you don’t follow these guidelines your templates can get rejected by WhatsApp.
- Spelling and grammar: Make sure there are no spelling mistakes or grammatical errors in your WhatsApp message templates.
- Message length: WhatsApp templates must be under 1024 characters, including variables and emojis.
- Space: No double spaces are allowed in WhatsApp templates.
- Parameter: Make sure to use variable parameters. Check that they have the correct number of curly brackets i.e. two curly brackets on both the left and right sides.
- Variable usage: Define variables clearly and make sure they are within character limits.
- Template format: Ensure that the correct JSON format is used in your WhatsApp message templates before submitting them to WhatsApp business API.
- Language: The language selected should be the same as your WhatsApp template. For example, if you select English as the language of your message template but use Hindi in the content then it will get rejected. You can’t use mixed language in your content like “Hinglish”.
- URLs: Don’t use a URL shortener for your links because it makes your URLs unclear. The links in your content should be of your business or some publicly accessible URL.
- Media inclusion: You can only use images and videos in media-based templates.
- Phone number: Ensure to write phone numbers with the country code and without the plus sign. If you submit the phone number without the country code then it might get rejected.
- Sensitive information: Don’t include sensitive or personal information like passwords or financial details.
- Transparency: Mention your business as the sender and explain the purpose of your template.
The Conclusion
WhatsApp templates help you give quick replies to customers. If you are someone just starting with WhatsApp business then WhatsApp communication might feel daunting to you.
But worry not! In this blog, we have provided 40+ WhatsApp templates that you can use directly to engage with customers.
However, you must tailor WhatsApp message templates according to your audience to deliver a better experience.
WhatsApp Commerce by WebMaxy is WhatsApp marketing software that helps you create personalized marketing campaigns.
You can do chat automation and ensure quick replies to customers. Schedule a demo with our experts to learn more about WhatsApp Commerce, connect with us at info@webmaxy.co.
Get access to free templates with WhatsApp Commerce!
WhatsApp Commerce enables you to create WhatsApp campaigns just in a few seconds with free templates.
WhatsApp template FAQs
WhatsApp message templates help you engage with customers easily and effectively. You can create a WhatsApp template by following the steps given below.
– Choose a template message category.
– Select template message type and language.
– Write the template content.
– Format the template in JSON.
– Submit the template for approval.
WhatsApp doesn’t allow you to directly create custom message templates within the app. However, you can create custom message templates manually, use text replacement, or utilize WhatsApp marketing software like WhatsApp Commerce.
When you create a WhatsApp message template, you need to select its category among Marketing, Utility, and Authentication. Then, the template is validated based on the guidelines of that particular category.
Adam Wilson
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.
