Conversion rate optimization: A sure way to grow your business


What is conversion rate optimization?

Conversion rate optimization is key for small businesses to reach their customers and sell their products. Conversion rate is the percentage of customers who opt for a purchase out of all the visitors to a website. This rate stands at 2% on average.

However, due to limited websites, most websites witness conversions as low as 0.01% to 0.02%, meaning only 1 or 2 visitors to a website out of 1000 make a purchase. Are you facing such grave odds? Know that there are great variations in conversion rates.


For example, average conversion rates for eCommerce are slightly higher than for websites. Moreover, the conversion rate for countries like the US stood at 2.63% on average. On the other hand, the global average for conversion rates reached over 4% globally. 

Following are three website design principles to improve your conversion rate optimization.



Websites operate in a world of distractions. Users are swamped with thousands of choices, and they need to be sure your website is a perfect choice. This is climbing a mountain, often all on your own. However, it can be easy on both the audience and your pocket; if you opt for simplicity in design. Simple website design templates can both save you money and offer a user experience geared to meet your key objectives.

Simplicity in design can mean removing unnecessary clutter like filling forms. You can use heat maps to understand what your visitors click on your websites. This work is sort of like a thermal vision in animals, wherein only people’s clicking choices archive ensures you have the correct idea of the navigational route of your visitors. You can also remove distractions by creating a clear, concise copy of the landing page. This page is key to your successful conversion optimization websites and making sure people find what they are looking for is the essential step to growing your conversion rate.



As mentioned earlier, key pages like landing pages need to be highly relevant to user needs. There are many ways to convert visitors from these pages. You can provide PDFs, product trials, and a discount, among others to sign-up new visitors. The digital medium is a sure way to get your products and services out there. It can cost a lot to set up your website and optimize it. However, it can also lead you to a group of audiences you have never considered before, and fundamentally transform your products and services.

Providing a free trial, PDF, or discount can raise your conversion rate from 2% to nearly 10%. The easiest way to get your foot in the door is with a pop-up. Websites like Sumo point out that pop-ups can raise conversion rates significantly, and PDFs seem to be the most popular way to go about it. However, be sure to try different products before finalizing your signature style. There is no one-size fits all model in the digital world, and you might need to experiment a little before finalizing the right product for your website.

Call to Action


Call to Action or CTA buttons are a popular design feature on most websites. These buttons are widely used in both website design, and email marketing. However, CTAs for a mere sign-up and trials aren’t yielding the best results these days. Many websites are successfully implementing the Yes signup. The word ‘Yes’ as a CTA promises to wield the best results. Digital audiences often seek optimism, and connection with others. It is important to use this fundamental connection in your favor as a business. You can use this in combination with a money-back guarantee, and countdown timer, among others to ensure the best conversion. 

Have you found any ways to ensure a good rate of conversion? Feel free to share them in the comments below.

conversion rate optimization tool


How to improve and work out the conversion rate?

The conversion rate can be calculated simply by taking the total number of conversions and dividing it by the total number of interactions tracked during the same period. There are different ways through which you can improve your conversion rate such as:
– Publish good content 
– Conduct A/B testing 
– Include social proof 
– Add CTAs appropriately

What is an eCommerce conversion rate? 

An eCommerce conversion rate is calculated by dividing the total number of sales by the total number of website visitors and multiplying it by 100. For example, if you have 2000 visitors to your website and you get 500 orders, your eCommerce conversion rate is (500/2000) X 100= 25%. 

What is the average website conversion rate?

An average website conversion rate is considered between 2 percent to 5 percent. Websites with conversion rates higher than 5% are considered to be doing good or above the average. Most of the successful brands have a conversion rate above 5%.

What does user conversion mean?

User conversion means when the users take a desired action on your website like clicking on  a particular CTA, signing up for a newsletter, or purchasing a product. However, it depends on what you consider a conversion for your website.

What is a good B2B conversion rate?

B2B conversion rates are usually slightly lower than B2C conversion rates. A good B2B conversion rate is considered between 1.5% to 2.3%. Conversion rates depend on various factors such as the industry and the product or service a company is selling.

What is CRO in marketing?

Conversion Rate Optimization in marketing refers to the process of improving the percentage of visitors to a website who take the desired action. The desired action could be anything from subscribing to a newsletter to making a purchase.

Adam Wilson

Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.

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