Are you struggling to understand what kind of content you should produce to attract your target audience, engage with them, and convert them?
Most small businesses, …
What are website heatmap analytics?
Website heatmaps are essentially visual representations of how visitors interact with specific elements of your website.
They give you qualitative data about …
It doesn’t matter how much traffic you get to your website if they don’t convert.
To increase your conversion rates, you need to create content that …
Every business wants to improve its conversion rates.
For increasing your conversion rates, you need to attract the right kind of audience. However, doing just that …
A user journey map helps businesses understand various stages of the customer journey from first contact to purchase and retention.
A customer journey map tracks a …
What is A/B Testing?
A/B testing in marketing, also known as split testing, is an invaluable tool for growth hacking.
It is an experiment where the subject …
Mobile apps have been around since Nokia Symbian operating system two decades ago. But they were rudimentary. After all, one can’t do much with a …
Hotjar may be the most popular heat mapping tool in the market, but it is definitely not perfect.
Users complain about a range of issues like:
It’s …
Unless you are Steve Jobs, your digital enterprise most probably resembles a rival’s business very closely.
Both businesses share a common model, aim at the same …
Ask any successful marketer or business owner how to improve your website performance and conversions, and you will get one resounding answer: use data.
Data-driven marketing …
What does customer experience mean?” Ask any business owner and they’d tell you they know the answer. But do they, really? Not unless they’re highly …
Google Analytics can tell you everything you need to know about your audience and site performance. If you have products or services to sell online, …