Hotjar vs Mouseflow vs WebMaxy: Which one is best for your business?

website heatmap tool

A user behavior analytics tool can help you understand your users better by giving you in-depth and accurate insights. Choosing the right analytics tool can aid you in making significant changes and enhancing customer experience. There are many business benefits of using a user behavior analytics tool, such as it can help you know your customers’ needs, wants, & expectations and deliver an awesome user experience.

The traditional web analytics tool like Google Analytics can help you gather quantitative data about your users. You can know the time duration, page visits, loading speed, and so on. But you can’t know why users exited your site without converting. Here, the user behavior analytics tools come into the picture.

The user behavior analytics tools can help you know why your users behave as they do. It can help you to collect qualitative customer data. By conducting a thorough qualitative data analysis, you can know your users’ issues, problems, and pain points. Here, in this blog, we will discuss some of the top user behavior analytics tools, Hotjar vs Mouseflow vs WebMaxy. This comprehensive information can help you to choose the best tool for your business as per your needs.

In this article, we have discussed three analytics tools Hotjar vs Mouseflow vs Webmaxy.

Let’s talk about Hotjar vs Mouseflow first as they were old players in the industry.

Hotjar vs Mouseflow

Mouseflow was founded in 2009 by Lasse Schou with the intention of helping entrepreneurs like him to get the user behavior data that will help business owners and market owners. Soon, it grew to become an enterprise-grade software with multiple functionalities to collect data.

Hotjar arrived in 2014 with the intention of providing the same values to small to medium-sized businesses (SMBs). It continued to add features and grew to become one of the most preferred tools by both medium and large-sized companies for collecting behavioral data.

Both Hotjar and Mouseflow will help you to:
  • Create heatmaps and scroll maps that will help you see where your audience clicks and how deep they scroll through your content.
  • Build and launch different types of surveys that will help you know how your audience feels and whether you are satisfying them.
  • Record user behavior to improve the on-site experience.
  • Get contextual feedback from your visitors when they browse your site.

But which one is better?

The following features give Hotjar an edge in the Mouseflow vs Hotjar discussion:
  • You can add unlimited team members, even with the free forever plan.
  • The customizable dashboard helps users capture a glimpse in seconds.
  • You can be a part of multiple teams within Hotjar.

However, Hotjar can be hard on the budget of budding companies with limited resources.

Fortunately, Webmaxy, the latest behavior analytics tool among the three we have been discussing solves that issue.

Why WebMaxy is the better solution?

Webmaxy is the perfect solution for budding businesses who want to track their visitors closely. In the Hotjar vs Mouseflow vs Webmaxy conversation, ease of use and affordability are not the only advantages of Webmaxy.

Below are the features of Webmaxy that will assist you to collect all the visitor and user behavior data you might need.

Features of Webmaxy:

1. Heatmaps

It is a graphical representation of the click-density of a particular webpage. You can build heatmaps in Webmaxy within minutes by going to Analyze>Heatmap. Then, click on the “Create a heatmap” button at the top right corner.

Hotjar vs mouseflow

You can view the click-heatmap of any page by clicking on the red play button across each page.

webpage heatmap

You can compare the click patterns and densities of visitors from different devices through the dropdown at the top center. You can change the dates between which you want to see the data by using the option at the top right.

2. Scroll maps

These show how deep your prospects scroll down on one of your web pages while browsing. This will help you understand how useful they find your content. You can use the toggle at the bottom center of the heatmaps to view scroll maps for that page.

website heatmap

Based on the frequency of the depth of the scroll, the scroll map will be color coded. For instance, the red-colored area sees more engagement as compared to the green one.

Live session recordings: Go to Analyze>Sessions to access all the live recordings of the user sessions. You can find other details about the visitor such as location, device, and browser details as well.

user behavior analytics tools

To play the live session recording, click on the red play button.

Hotjar vs mouseflow

You can add notes at various points in the clip to mark areas of improvement through the button at the bottom right.

3. Surveys

Webmaxy offers many templates that will help you to create surveys quickly. Navigate to Engage>Survey and click the “Create new survey” button at the top right.

 right analytics tool

You will get two options: start from scratch or build from a template. We recommend you choose the latter as it will simplify your process.

user behavioral data

After setting the questions of the survey post choosing a template, you can set them pop up on certain pages when certain conditions are met.

user behavior analytics tools

4. Funnels

This feature of Webmaxy will help you to test the conversion rates of various funnels and campaigns by setting certain steps in a sequence you would want your visitor to take.

Navigate to Analyze>Funnels and hit the “Create new funnel” button at the top right and follow the instructions on the on-screen prompt.

Hotjar vs mouseflow

You can modify the conversion funnels later if you want to through the green edit button in the middle. To view how a particular funnel is performing, click on the blue graphs icon on the left.

Hotjar vs Mouseflow vs WebMaxy

The verdict of Hotjar vs Mouseflow vs Webmaxy

To deliver value in every possible way to your target audience, you need to understand them which requires the right tool. There are three tools that help you collect behavior analytics data: Hotjar vs Mouseflow vs Webmaxy. Webmaxy is the best option for budding businesses and solopreneurs for the following reasons:

  1. You can get it up and running within minutes after signing up.
  2. It will not make a big dent in your finances.
  3. The customizable dashboard will help you gain insights within seconds.

Webmaxy offers a free 14-day trial. Sign up today!

We hope we helped you choose the right tools in the Hotjar vs Mouseflow vs Webmaxy debate.

Get started with webmaxy today!

Select the best analytics tools for your business requirements.


Mouseflow vs Hotjar: which one to choose?

Hotjar plan limits the number of sessions you can record on an everyday basis, whereas Mouseflow doesn’t have a daily data capture limit. Therefore, Mouseflow is a better choice.

What is better than Hotjar? 

WebMaxy Analyzer is better than Hotjar as it has many distinct features such as session recordings, heatmaps, surveys & polls, feedback, funnel view, form analytics, push notifications, and advanced integrations. Additionally, the pricing of WebMaxy Analyzer is affordable, $19/month. 

What is Mouseflow used for? 

Mouseflow is a behavior analytics software that can help optimize your website. It comes with features like session replays, click maps, form analytics, and a feedback tool. 

Can Hotjar replace Google Analytics? 

Hotjar can’t replace Google Analytics. GA is a website analytics tool that collects and records website traffic data like page views, traffic source, conversion rate, drop-off rate, etc. 

Adam Wilson

Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.

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