Create Brand Advocates: The Best Post Purchase Email Strategy

Once a customer has made purchase from you they expect a post purchase email. The effectiveness of this communication determines if a customer will come back to you or not. 

Check out the best WebMaxy tools that help you to retain customers for a long time. 

You can build a connection with customers through post purchase emails. However, post purchase emails are completely different than lead nurturing and cart abandonment emails.

Overall emails are a great way of communicating with customers throughout their journey with your brand. Here, in this blog, we will tell you about how to create post purchase email campaigns. 

We have also given post purchase email examples that you can use for your brand. These post purchase emails can help you delight customers and retain them for a long time. 

What are post-purchase emails?

A post purchase email is one that a brand sends to customers after they have made a purchase. Most of the time a post purchase email consists of information about the order like order confirmation, tracking ID, estimated delivery date, etc. 

Sometimes the post purchase emails also include informational, promotional, and educational content. The main aim is to make the customers come back to your brand. 

There are many different types of post purchase emails like order confirmation, shipping confirmation, delayed delivery emails, and so on. These are basically transactional emails. 

However, thank you and feedback emails are also included in the post purchase email sequence. You can also automate the entire post purchase email flow with a marketing automation tool. 

You can set up a post purchase flow in which you can decide which content and during what duration is sent to customers. It’s advised not to send too many emails to customers in a short time as it can frustrate them. 

For example, when a customer makes a purchase you should send them an order confirmation post purchase email. However, you can’t immediately bombard them with other emails recommending similar products. 

You must decide the right time and duration to send emails to customers. This way you’ll be able to provide a good customer experience and create a significant impact. You can’t expect a repeat purchase from a customer immediately. 

A customer tends to come back to a brand if they have a positive experience with it. Therefore, instead of focusing on selling you should aim to provide an exceptional customer experience.

Why post purchase emails are important? 

A post purchase email sequence is an important part of the email marketing strategy. They help you to keep customers informed and improve their experience with your brand. For example, when a customer purchases your product or service, you can send them a thank you email. 

Post purchase emails help you to retain customers for a long time. As per a study, it costs you five times more to get a new customer than to retain an existing one. With post purchase emails you can build the trust of customers and assure them that you are the best choice in the market. 

Once a customer makes a purchase, you get information about them like their name, demographics, geographic location, and so on. You can utilize this information to send them personalized messages. You can also utilize this opportunity to upsell and cross-sell customers. 

Post purchase emails also help you to increase customer satisfaction and loyalty. You can use post purchase emails to send special offers and discounts to customers. This will encourage customers to make repeat purchases. Moreover, you can also verify DKIM to ensure the authenticity of your post purchase emails, further boosting customer trust and engagement.

But the timing of post-purchase emails is also important. You should decide when you want to send an email to a customer. For example, after the order confirmation email, you can keep customers informed by sending order updates.

The best 10 Post purchase email examples 

In this section, we will give you the best post purchase email examples that you can use for your brand. These post purchase emails will also help you to understand how to keep customers engaged after they have purchased from you.

1. Order confirmation post purchase emails  

One of the most important types of post purchase emails is order confirmation emails. These emails are wanted by customers as they convey to customers that the payment has been received by the brand and their purchase is confirmed. 

You can also send them the order details like the order no, payment code, and so on. This helps you offer more value to customers. According to statistics, order confirmation emails have an open rate of 60%. This indicates that people want to receive an order confirmation post purchase email so that they can review it.

Below, we have given an example of a Myntra order confirmation email.

Usually, people just have a look at the details in the order confirmation email. Therefore, you should try to keep these emails short and easy to scan. However, ensure to put all the details of the order and also thank customers for placing an order. 

Remember to write the subject lines that let people immediately know that it is an order confirmation email. We have also given examples of the subject lines that you can use for order confirmation emails below. 

2. Shipping confirmation post purchase emails 

This post purchase email is sent to customers to keep them informed about their order. In this email, you can provide customers with more information about their order like tracking information or estimated delivery date. 

Shipping post purchase emails are important as they tell customers where their product is and when it will reach them. You can add an element of creativity to improve the experience of customers.

3. Thank you post purchase emails 

Customers are vital for business growth and sustainability. Therefore, every time a customer purchases from your brand, you must express gratitude. Sending a post purchase thank you email can help you do that easily. 

A thank you email helps you show customers that you appreciate their trust in your brand. However, in a thank you email, you can not only thank customers but add more information about your brand. 

You can tell customers about how your brand is the best choice for them in the market. You can also explain how your brand is different from competitors. This is a good post purchase email retention strategy. 

4. Survey post purchase emails 

Happy and satisfied customers tend to stay with a brand for a long time. Once a customer has made a purchase and you have sent them a thank you email, your work isn’t done. You should check if they are satisfied with their purchase, this information will help find loopholes in your offering. 

By sending post-purchase emails you can make customers feel that you value them and care about their opinion. It’s not necessary that you send them a long list of questions that they need to answer. 

You can simply use a one-question survey form. This question can just be how likely they are to suggest your brand to their friends and family. You can use a survey tool like SurveyBunny to send surveys to customers via email. 

Avoid adding too many questions to surveys as customers might ignore them. Try to keep your surveys as short as possible. This will increase the chances of customers responding to them. 

If a customer has rated you well then you can send them a follow-up email sharing details about reward and referral programs. However, if a customer has rated you low then you can directly reach out to them asking what went wrong and how you can help them. 

5. How-to or educational post purchase emails 

Once a customer has made a purchase, you can provide good support to them by sending how-to or educational emails. You can tell people how they can best utilize your product or services. 

There are various types of content that you can send to customers after they have made the purchase. Well, you shouldn’t send these post purchase emails right away once a customer has completed the purchase. 

You should send this type of post purchase email after a few days or weeks when a customer has received your product. In these emails you can include existing blog posts, add the steps to use a product, instructional videos, and so on.

For example, if a customer has purchased an outfit from you then you can send them the video of influencers on how they have styled the same outfit. Customers not only find these emails useful but it enhances their experience with your brand as well. 

6. Loyalty program post purchase emails 

After a customer has purchased from you and they are satisfied with their experience, it’s not necessary they’ll come back. A brand needs to encourage customers to make repeat purchases. 

A customer loyalty program can help you hook customers to your brand. You can reward customers for making repeat purchases. By sending a loyalty program post purchase email, you can excite customers and show there’s a lot in store for them going ahead. Occasionally, you can also conduct special contests for your loyal customers. 

7. Customer information post purchase emails 

When a customer purchases from you, they provide you only with the necessary information. To enhance customer experience, it’s crucial that you understand them. With marketing software and CRMs, you can get information about customers like name, address, and order history.

However, if you want to go beyond these and offer a personalized experience to customers then you need to know more. You can simply do it by asking customers their preferences via customer information post purchase emails. This information will help you to send relevant content to customers and elevate their experience. 

8. Referral post purchase emails 

Your existing customers can help you to expand your customer base. If a customer likes your product or service, they are likely to recommend it to their friends and family. You can boost this process by incentivizing the customers who do so. 

The impact of word-of-mouth marketing is much more than a random ad that a customer sees on social media. You can send a referral post purchase email to customers to inspire them to recommend your brand to others. 

9. Review request post purchase emails 

Reviews are a great way to build potential customers’ trust in your brand. You can send review request emails to customers and ask them to write a review on your website. Reviews will also help you to get an insight into your customers’ experience. You can know what customers like the most about your product and what they don’t like. This information will also help you to improve your offerings. 

However, remember to send review request post purchase emails at the right time. For example, after the product is delivered to a customer, you shouldn’t send a review request email instantly. At least keep a gap of a few days or a week so that the customer has a chance to use the product. 

Often customers avoid writing a review even if they like or dislike the product. The best way of getting reviews from customers is by giving them something small in exchange like reward points or discounts. 

10. Cross-sell and upsell post purchase emails 

Many times customers are interested in similar products that they purchased from you. Customers who are satisfied with their purchase are more likely to shop again. When a customer purchases a product you know they are interested in it. You can use this information to deliver the relevant content and offers. 

Another way you can use this is to send similar product recommendations to customers. You can give them offers on the products that they might be interested in. These post purchase emails can help to increase the average order value and customer retention rate. 

Wrapping it up

Post purchase emails can help you build strong relationships with customers. There are different types of post purchase emails that you can send to customers like thank you, order confirmation, feedback, loyalty program emails, and more. 

You can create post purchase email automation and make a series of emails that will be sent to customers after they make a purchase. With WebMaxy Marketing automation you can create marketing workflows. You can target customers through SMS marketing, Email, and WhatsApp marketing channels. 

You can create a post purchase email workflow and engage customers effectively with WebMaxy Marketing automation. There are many other features in this tool that can help you to enhance your overall customer experience. Connect with WebMaxy team at info@webmaxy.co and book a demo with our experts now! 

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