Elevating Customer Service of Laxmi Narain Jai Gopal using WebMaxy
Laxmi Narain Jai Gopal, a leading Herbal Gulal and Chandan manufacturer from Delhi has
an expanded business network in all A-class cities along with Metro's. The company
caters customers with 4 brand’s - Gopal, Go natural, Shree and G-Gold.
Laxmi Narain Jai Gopal is committed and believe in serving customer requirements
during festivals like Holi and Diwali for its products with make to order qty,types and
packaging's.
Challenges Before Using WebMaxy WhatsApp Commerce
As an online website for Holi and Diwali prime items, the company was struggling with various issues
like improper customer requirements, delayed deliveries due to not being aware of product inventory,
and improper information at the customer’s end affecting sales volume.
Also, the company leveraged the WhatsApp Chatbot feature to resonate with tailored and various
customer requirements on time. To reply to their queries without any delay encouraging them with
suitable information, to take purchase decision in time.
Let us discuss these issues one by one here in detail:
Results After Using WebMaxy WhatsApp Commerce
35%
Sales Improved upon Product Showcasing25%
Rise in Online ordersProduct Showcasing
The company started using WhatsApp Marketing with the WebMaxy platform. The customers were
finding it difficult to the relevant information about the various products under 4 brands
of the company – Gopal, Go natural, G-Gold, and Shree. But the real issue was about the
organizing of products/items. It was quite clumsy to understand for the interested
customers.
This was affecting the online purchase decisions of the customers lowering the sales
revenue. The company decided to use WhatsApp Chatbots and WhatsApp Store features to
mitigate this issue.
Handling Online Order Requirements
The orders in this category of products are mostly seasonal and customized. So, booking an
online order for Herbal Gulal for Holi as well as Special Diyas and Candles for Diwali
celebrations is typical always. Especially for Gulal the quantity, packaging, and colour
make it difficult for the customer to order properly online. Many times, mismatched dispatch
happens due to not getting enough product details to help submit the right kind of order.
The company decided to overcome this issue by simplifying its product catalogues with
images, price descriptions, qty. wise packaging, etc. And building their audiences in
categories like purchase behavior, budget, qty. requirement etc. Also, in the case of Diwali
candles and Diyas of certain types, designs with enough quantities, one needs to select from
the proper range from the gallery.
All these things were not present neatly earlier to introduce the product catalogue from
WhatsApp platform.
Sales Revenue Increased by 35%
The company utilized the feature of WhatsApp Store along with WhatsApp Campaign with
proper product launching, and campaigns for newly added products and items in the online
Store of the company. A company used the WhatsApp Campaign feature for targeting
specific leads and retargeting old and repetitive customers.
These strategies were found fruitful. The online sales for the website of Laxmi Narain
Jay Gopal improved by 35% upon implementing an effective WhatsApp Store with the
WhatsApp Campaign feature along with it.
Online Orders Increased by 25%
Due to the well-structured WhatsApp Store with all main and subcategories of the items of the
website, the browsing of items to buy online via WhatsApp link became easier for interested
customers. They were able to search and select their required products, in required packaging
details, and book customized orders for the Herbal Gulaal, Chandan, or Festival Diyas and Diwali
Candles within a single WhatsApp window. This helped in saving the time of the customer to book
the order.
So, many interested customers found it convenient to book their online requirements to the
company. Also, WhatsApp Chatbots played a major role in deciding the exact requirement
parameters like quality, type of Gulal, and required qty. Etc for the customer by interacting
with them starting with basic queries initially.
Chatbots are available on the site 24/7 and can give answers to customers any time, any day.
This helped to generate more and more prospective leads on the website.