How Sol Pudding Achieved Business Goals with WebMaxy?
Client Overview
‘Sol Pudding' brand, creates thoughtful sun care solutions made especially for children, teenagers, and families. Their product range- Catch Me in the Mist, is a fresh sunscreen mist with SPF 50+ that’s soft yet effective.Made with soothing ingredients like chamomile, aloe vera, and tea tree extracts, it’s made for everyday use—offering protective sun protection without that chalky white layer on the applied skin areas, making it easy and pleasant for all to stay protected.
Challenges Before Using WebMaxy
Limited Customer Engagement
Sol Pudding was putting in the work with emails and social media updates, but the response just wasn’t matching the effort—especially from teens and young parents, who were always busy and glued to their phones. The brand knew they had something genuinely helpful for young, sensitive skin, but the message wasn’t landing the way it should. What they really needed was a quicker, more personal way to reach people where they already were—without getting lost in the scroll.
Inefficient Customer Support
Managing customer queries around order updates, product concerns, or usage guidance became a bottleneck. Parents, especially, expected quick resolutions and clear communication, which conventional support channels failed to deliver. Delays in response often led to frustration, dropped orders, or missed follow-ups—hurting not only sales but also brand’s reputation as a trusted care brand for young, delicate skin.
Product Awareness
While sunscreen mist from Sol Pudding was uniquely designed for sensitive, young skin with a lightweight and non-sticky formula, explaining these benefits effectively to potential buyers was tough. Many customers were unaware of what set Sol Pudding apart, often lumping it with regular sunscreen products. The lack of direct, personalized communication made it difficult to convey product value and usage in a way that clicked with new and returning customers.
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Results After Using WebMaxy
40%
Improvement in Customer Support30%
Rise in Sales
Enhanced Customer Support
With WebMaxy’s automated WhatsApp workflows in place, ‘Sol Pudding’ brand saw a major shift in how quickly and efficiently they could respond to customer queries. From pre-purchase questions about ingredients to post-purchase support like tracking orders or usage tips, everything became more seamless. The 40% improvement in response time helped reduce customer frustration and made them feel genuinely cared for—especially important for parents buying skincare for their kids.
Increased Sales
Personalised WhatsApp campaigns helped Sol Pudding connect with customers in a more relatable way. Instead of generic promos, buyers received tailored messages that spoke directly to their skin concerns, seasonal needs, or past purchases. This direct yet thoughtful approach drove a 30% boost in sales, turning one-time buyers into loyal repeat customers.
Improved Product Awareness
One of the biggest hurdles was explaining what made Sol Pudding’s sunscreen mist- ‘Catch Me In The Mist’ is different—lightweight, non-greasy, and perfect for sensitive young skin. With quick replies and product-focused messages, customers now understood not just what the product was, but why it was right for them or their child. This education-through-conversation model helped build trust and increased product adoption across age groups.
Efficient Marketing
Instead of broadcasting the same message to everyone, Sol Pudding began segmenting its audience based on behaviour, age groups, and buying history. This allowed them to craft messages that mattered to each segment—like summer safety tips for moms or skin-friendly routines for teens. As a result, their campaigns became more meaningful and cost-effective, with far better engagement across the board.
Conclusion
Sol Pudding found the turning point it needed by adopting WebMaxy’s solution. What once felt like scattered efforts in customer engagement and support quickly transformed into meaningful, two-way conversations with their audience. The ease and familiarity of WhatsApp helped them connect more naturally with young parents and teens—exactly the people they were trying to reach—while boosting sales and delivering better experiences across the board.