How Deebaco Achieved Business Success Using WebMaxy?
Deebaco is a leading online women fashion wear brand from Noida. It offers Women wear ranging from Ethnic to household for every event and purpose. Natural and high-quality soft fabrics, affordable and still stylish range are some of the product highlights from Deebaco.
Results After Using WebMaxy WhatsApp Commerce
The company started using WebMaxy WhatsApp Commerce to streamline all issues related to catalog, payment processing and customer support – pre and post purchase. Due to the WhatsApp Catalog and WhatsApp Automation along with Chatbot automation features of WebMaxy WhatsApp Commerce transformed the business scenario for the company within some months.
40%
Improved Customer Support30%
Rise in Sales due to Proper Showcasing25%
Smooth Payment Processing
Challenges Before Using WebMaxy WhatsApp Commerce
In addition to this, they wanted to place WhatsApp catalog to display their product within the WhatsApp platform with properly defined categories. This was obstructing them from achieving the expected daily or monthly sales targets.
Customer Support
The Company has all the best possible conventional channels to communicate with the customers. Still, the company was suffering from the issue of improper communication with prospective customers on the phone and other channels. It caused a drop in prospective leads for the business, resulting in low conversions.
Also, the after sales support to the customers who have recently purchased items, were not informed on time for the upcoming offers, festival season offer, etc. For the future sales from them. Even customers used to be unaware of the rapid exchange and return policy on time. There was very slow updating of order status, delivery tracking, payment status etc. This was affecting brand value as well as reputation in the market for the brand.
The Company decided to go for a human agent-based customer support facility to mitigate this issue. Here, they found time-bound limitations to the human agent-based support, as due to the online nature of the business, customer query resolution at any time was the need of the hour.
Product Showcasing
The company was having a very tedious product gallery with improper segmentation of products depending upon their categories, fabrics grade, color, size etc. Even order confirmation and order processing upon purchase was not properly synced.
The company decided to come over of this issue by streamlining their product catalogs with images, prices and descriptions etc.
This failed due to lack of planning, proper product segmentation, payment gateway synchronization issues, Delivery status issue etc.
Payment Checkout and Processing
The existing online sales cycle of the company was having issue of completion of the purchase transaction. The transaction was not going smoothly. A smooth start to end transaction needs a proper catalog with payment checkout facility upon selection of an item by the customer from the catalog.
It must go for various available payment channels configured with the catalog and must process till the customer pays for the selected item to conclude the sales cycle.
Here’s how WebMaxy’s solution addressed its core challenges
Improved Customer Support with 40%
This was the major turnaround upon WebMaxy implementation for the business of the company. The company started using automated chatbot via WebMaxy platform to address all customer queries from website and other online marketing channels. This also eliminated the need for human agents causing a major reduction on overheads cost. There is no time limit for automated chatbot, so it also produced customer delight because of 24/7 customer support available by the company.
Also, a sudden rise in incoming enquiries was observed, leading to more lead generation opportunities.
Sales Improved by 30% with Proper Product Catalogs
With the help of WebMaxy, the company compiled and designed proper WhatsApp Catalog with overall product segmentation, categories, rates, item descriptions with color, sizes and other required details to provide a comprehensive online shopping experience to the customers. This neatly prepared a proper WhatsApp Store for the company products.
This worked wonders. Many prospective customers who were having their pending purchases started to complete their purchases due to proper information displayed via the well-structured WhatsApp Store and with the great help of newly improved post-purchase customer support including expected date of delivery, order status etc.
Also, in addition to this, Company used WhatsApp Campaign feature for generating more leads as well as retargeting campaigns with existing leads and old customer’s data.
Smooth Payment processing raised with 25%
The company focused on smoothening the payment operations and post purchase communication with their customers with high priority. They used WhatsApp Checkout feature which allows customers to purchase from WhatsApp catalog and check for the best possible payment option available with the company to complete the transaction.
WebMaxy platform provided a great help for this to the company. Also, order tracking, payment status, COD etc. Facilities were configured with a proper WhatsApp notification with the help of WhatsApp Automation feature effectively.
This showed result in an improvement of more payment processes and a rise in customer orders due to smooth and secure payment facilities given by the company. WhatsApp Automation plays an active role in sending payment alerts, details etc.