Check Out How Wave Athleisure Improved Repete Business with WebMaxy

Athleisure is a growing online woman's sportswear and casualwear brand. The raw material used with sustainable material like Recycle plastics.

Results After Using WebMaxy WhatsApp Commerce

The company turned towards WebMaxy WhatsApp Commerce. This helped them incorporate important features such as WhatsApp Catalog, WhatsApp Automation, and h Chatbot automation. WebMaxy WhatsApp Commerce improved the business growth for the company within the next few months.

25%

Rise in Brand Reach and Awareness

35%

Improvement in Repetitive Business

Challenges Before Using WebMaxy WhatsApp Commerce

The company wanted to expand their revenue and take this to the next level. They had planned for the brand expansion by improving brand awareness and reach. They wanted to achieve these core objectives without the burden of improving their existing resources. The other issue they had was repetitive business below their expectations.

Let us elaborate on these issues they were dueling into, here in detail:

Brand Reach and Awareness

The online marketplace for the niche segment of athletic clothing is dynamic. They utilized all possible conventional communication channels for branding awareness and reach. The company emphasized all demographic regions nearby and around their location.

However, they observed a very low response from the target audience with these marketing channels.

The company decided to go for aggressive advertising and marketing for the brand. This overburdened the cost. As we know, direct marketing and advertising need time to deliver the expected results. The business earned vs ROAS, or overall ROI of these activities were not as per the utilization of all resources like human, advertising channels, capital spent, and time spent, etc.

Repetitive Business

Today young women prefer to wear self-defining and comfortable, sustainable sportswear from gym workouts to house stay, as well. After a certain time, brands like Athleisure expect certain repetitive business from old or existing customers.

The company tried to communicate with old, existing customers from time to time to get some repetitive business but was unable to tap them into another purchase.

The company tried to expand the range with all possible attributes. They also tried to figure out the reason whether it was pricing, a marketing strategy, or customer service, but any of these areas were insufficient to trace out the required solution for the repeat business.

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Here’s how WebMaxy’s solution addressed its core challenges

25% Increase in Brand Reach and Awareness

The company incorporated the Bulk WhatsApp Campaign feature via the WebMaxy platform for its online marketing activities. This scaled the target area of the company product line across the maximum target audience.

The nicely composed product descriptions with images and pricing etc. on the WhatsApp Store with the WhatsApp Catalog feature started receiving initial appreciation from the prospective customers.

With the use of chatbot automation, the rise in basic queries about the products observed a higher rise than in the previous months. This resulted in more no. of leads as well.

Overall, the company found an authentic rise in its branding value with maximum reach.

35% Improvement in Repetitive Business

The vital outcome of using the WebMaxy WhatsApp Commerce platform was a boost in repetitive sales. The company observed a 35% boost in repetitive business within a few months of using the platform.

The real reasons behind this massive transformation were retargeting customers by using the bulk WhatsApp Campaign feature, as well as using WhatsApp automation.

With WhatsApp Automation, they started sending personal messages to prospective buyers, sending reminders for their abandoned carts, with special promotion offers and discounts. The timing cycle and personalized nature of these messages comparatively increased the leads and ultimately the conversions.

With the Chatbot automation feature, the company initiated a personalized approach by conducting personalized chats whenever a new visitor visits the website. Chatbot can divert them to individual WhatsApp conversations/chats to know their requirements and offer them the right suitable product promptly.

WebMaxy allowed the company to offer a smooth shopping experience within the WhatsApp environment with WhatsApp Store and WhatsApp Catalog, making it easy and available at the fingertips for customers to search, select, and purchase products.

Additionally, WebMaxy helped to automate their customer communication by using the feature- WhatsApp Automation. Using Automated messages for initial customer support, reminders for abandoned carts, and sending frequent sales offers and discounts on new arrivals to old or existing customers kept customers updated and engaged without overwhelming them with unnecessary notifications.

All these processes helped ultimately to increase the repetitive business.