Flyberry’s Journey to Enhanced Customer Engagement Using WebMaxy WhatsApp Commerce
Flyberry offers a range of healthy snacks pan India. They are on a mission of improving unhealthy snacking by replacing it with healthy and nutritious nuts. The lineup of products comprises top-notch dates to vacuum-fried chips, caters to all sorts of dietary needs, making them a blessing for weight management, guilt-free snacking, and even balancing PCOS.
Results After Using WebMaxy WhatsApp Commerce
The company implemented WebMaxy WhatsApp Commerce as a solution to address both its sales and engagement challenges. WebMaxy provided a set of tools that allowed more direct, personalized communication with their customers through WhatsApp.
30 – 35%
Rise in Sales40-45%
Customer Engagement ImprovementThe results were good and marked as a turning point for the company’s performance.
Recurring Sales
Flyberry had a range of product lines, but despite being nationally acclaimed and renowned
for their innovative snacking they were suffering from complete product line awareness. The
traditional marketing campaigns had a very high acquisition rate and there was no effective
channel for retaining them. Hence, they were failing to establish a recurring sales
channel.
Along with this, the website has huge traffic and less conversion rate. Due to this, the
company was not able to set up recurring revenue. The company determined that in order to
prevent they needed to reach out to clients who had expressed interest in their products but
had not yet made a purchase in a more direct manner.
One of the main strategies they aimed to successfully execute was retargeting, particularly
for customers who had visited their website, looked at their products, or left their carts
empty. But there were gaps in their current system's ability to communicate with these
prospective customers instantly, and prospectus opportunities to turn leads into sales were
being missed.
Low Customer Engagement
In addition to the decline in sales, client involvement reached a low point. Building
long-term relationships was challenging for the organization because it was finding it
tough to have meaningful interactions with its audience.
Their conventional customer-communication strategies, like social media and email
marketing, were failing to produce the desired outcomes. Email open rates were low, and
interaction on social media was uneven, sometimes leading to one-way communication
rather than meaningful dialogue with clients.
The business realized that increasing client interaction was essential to fostering
repeat business and fostering customer loyalty. But they required a system that would
enable more natural and unobtrusive two-way engagement with clients on a more
personalized level.
30-35% Increase in Sales
One of the most significant outcomes of implementing WebMaxy WhatsApp Commerce was the
boost in sales. The company observed a 30-35% increase in sales within a few months of
using the platform. This memorable improvement was mostly due to their ability to
retarget customers who had visited their site or abandoned their carts earlier.
Using the WhatsApp platform, they were able to send personalized messages directly to
prospective buyers, sending them reminders for their abandoned carts, along with special
promotions and discounts. The promptness and personal nature of these messages
significantly increased the possibility of conversion.
Customers replied positively to these tailor-made offers, which felt less obstructive
than conventional marketing methods.
Even WebMaxy allowed the company to offer a smooth shopping experience directly within
the WhatsApp interface, making it easier for customers to search, select, and purchase
products.
This simplified process contributed to higher conversion rates and a shorter sales
cycle.
40-45% Rise in Customer Engagement
Customer engagement also saw a remarkable improvement after the company began using WebMaxy
WhatsApp Commerce, increasing by 40-45%. The real main reason for this was the platform's
ability to allow more personal and conversational interactions with customers.
Rather than depending on bulk emails or frequent social media updates, the business might
use WhatsApp to have direct conversations with clients. This made it possible to offer
prompt customer service, make tailored product recommendations, and even gather feedback in
real time. Consumers valued the tailored approach of service and support they received and
felt closer to the brand.
WebMaxy also made it easier for the business to deliver customized communications to
customers depending on their behavior, such as recommendations for related products or
follow-up messages following a purchase.
In the long run, this proactive approach strengthened client connections by encouraging
repeat business and keeping customers involved with the company even after their original
purchase.
Also, WebMaxy enabled the company to automate partially its customer communication
while maintaining a personal touch. The use of Automated messages for order confirmations,
providing shipping updates, and post-purchase support etc. kept customers updated and
engaged without overwhelming them with unnecessary notifications.
This type of transparency and communication helped build trust and loyalty with the customer
base.
