Client Overview
ModiGold is a leading online women's Jewellery brand with unique, luxurious and stunning ranges for Necklaces, Earrings, Rings, Bangles, and other exclusive collections of gifts, based in Delhi since 2019.
ModiGold offers a limitless opportunity to women to select and buy an online range of high-class, designer, and unique varieties of Jewellery at a much affordable cost.
Challenges Before Using WhatsApp Campaign
As an online fashion brand for women, the company was grappling with complex issues like low rates of leads, traffic volume with quality and payment processing, and customer support before and after online sales.
Also, they wish to run WhatsApp campaigns to their target audience (selected by the Audience Builder) to promote their jewellery range with properly defined categories. This was very helpful to them in achieving the expected daily or monthly sales targets.
Let us brief these issues individually here in detail:
Results After Using WhatsApp Campaign
The company started using WhatsApp Campaign to simplify all issues related to lead improvement, payment processing, and customer support –pre- and post-purchase.
Due to the various features along with WhatsApp Campaign and Audience Builder, ModiGold managed to improve their leads volume to multiply their sales conversions to improve the sales.
40%
Rise in Leads Generation30%
Rise in SalesLead Improvements
The brand has all the best possible online communication channels to reach out to its customers. Still, the company was suffering from the issue of a low rate of lead generation with concerned customers on the phone and other channels. It caused a drop in prospective leads for the business, resulting in a low rate of conversion.
Any festival or seasonal sales offers specially designed for customers were delivered late. This was the reason the lead generation was quite dropped down or late.
Even customers used to be unaware of the rapid exchange and return policy on time. This was affecting the brand’s reputation and brand value in the market.
Also, upon the online purchase the further process of informing customers, giving timely receipts for their payments, and post-purchase information like delivery status, confirmation or updates, etc. was not the time.
The brand decided to prefer an AI-based customer support facility to handle this issue. Here, they found no time-bound limitations like human agent-based support, as because of the online nature of the business, customer query resolution at any time was required.
Reaching Out to the Right Audience
The jewellery brand had a very vivid product gallery with improper segmentation of products depending on their categories, types, price range, etc. Due to this, the brand started receiving many dummy and suspicious inquiries out of curiosity and temptation. There were no valid leads or inquiries via Website and social media or WhatsApp Marketing as well.
The company decided to come over of this issue by streamlining its product catalogues with images, price descriptions etc. And building their audiences in categories like record, purchase behaviour, budget, requirement of style, and willingness to buy new jewellery range as well as budget.
Improved Leads Generation with 40%
This was the breakthrough in WebMaxy implementation for the business of ModiGold as a leading online jewellery brand of the company. Due to the right targeting of audiences with similar segments like demographics, purchase behaviour, purchase history, preferences, budget, etc., a rise in incoming inquiries was observed, leading to many lead generation opportunities. Audience Builder feature of WebMaxy helped a proper segmentation of the right type of audience.
Sales Improved by 30% with Proper WhatsApp Campaigns, Retargeting Old Customers, and Lookalike Audiences
With the help of WebMaxy’s Audience Builder, the brand with overall product segmentation, categories, rates, and item descriptions with color, sizes, and other required details to provide a seamless online jewellery purchase shopping experience at the fingertips for the customers. This is possible with a well-prepared, proper WhatsApp Store with WhatsApp Catalogue for every jewellery type and its range.
The company used the WhatsApp Campaign feature to generate more leads as well as retarget campaigns with existing leads and old customer data. The brand also started utilizing and focussing on lookalike audience having similar demography, areas of interest, purchase behaviour, purchase history, and same budget range, etc.
This instantly started generating more prospective leads and initiated in rising the lead conversions for the most suitable leads for the jewellery range.
Additionally, the improvement of payment processes led to a rise in customer orders due to smooth, secure payment facilities given by the company. Also, WhatsApp Automation feature helped in post-purchase customer support for order status and delivery tracking etc.