The complete guide to heatmaps


Heatmap website can help you understand your website visitors better. You can know where they click or what actions they take on your website. What elements do they notice, and what goes ignored by them? Well, not only in this way, but website heat map can help you in many different ways that we’ll discuss later. But do you know there are different types of heat maps?

In this blog, we give you detailed information about heat map and how you can create a free heatmap website. 

What is a heat map? 

The information on the left is identical to that on the right, but one is much simpler to comprehend.

A heatmap website (or heat map) is a visual representation of data, and the values are shown by the intensity of color. They are crucial as they show what’s working and what’s not working on your site or web page.

Website heatmaps can enable you to carry out A/B testing easily. You can place CTA buttons or elements differently and test them with heat map. This will help you know if users’ interaction and engagement are affected.  Online heatmaps can make data evaluation and understanding easy. Heat map make it easy for marketers, researchers, and product managers to present data to teams.  

History of Heat map

An early heat map of Paris in the 19th century displaying population density.

Heatmap creator are assumed to have originated in the 19th century in the Paris districts. At that time manual gray-shading scale was used to present data patterns in tables and matrices. 

The term ‘heat map’ was coined in the early 1990s by software designer Cormac Kinney. He created it to present financial market data in real-time. At the present time, you can create heatmap use Excel spreadsheets. You can also use insights tools like WebMaxy Analyzer or Hotjar for create heat map.

What is a website heat map and how you can use it for your website? 

Website heat maps can help you identify the popular and unpopular elements of your website. You can see which elements are getting clicks from people by their color representation. You can know the unpopular & unclicked elements of your website and alter them to get better customer engagement.

Who can use heat maps and how it works?

Heatmaps can be of great use to digital marketers, product researchers, data analysts, UI/UX designers, and so on. They can be used by anyone who wants to understand their website visitors and improve their experience. 

Google Analytics heat map extension can help you to discover deep insights like- why users are not clicking on CTA buttons or why they aren’t converting. Heatmap website can help you to get into the core of why users behave the way they do. 

By using quantitative and qualitative data, you can execute in-depth heatmap analysis. You can identify user behavior patterns and trends and make changes accordingly. This will help you to increase your user engagement and further sales.  Heat map also show the areas till where the users have scrolled down on the website. This way, you can know if the users are seeing the important information or not. 

Create your heat map right away

Understand how people use your site.

Benefits of using heat maps

Heat map can help you see how the users interact with the website pages. They can help you to get answers to some of your crucial business questions, like:

  • Are your users clicking on the CTA buttons or main links?
  • If they reach or see important content?
  • If there are any disturbing elements on the web page?
  • Are website visitors facing any issues with the website?
  • If people are clicking some unclickable elements?

Heat map can aid you in making data-driven and well-informed decisions. Heat map tool are a visual and can help you understand when to make website changes. 

What are the different types of heat maps? 

In this section, we will tell you the heat map examples that you can utilize.  Basically, there are three different heat map examples, and each reveals distinct information. Below, we have explained each of them in detail for your information. 

Click Maps 

A heat map showing where a detection system is effective.

Click maps show where the users have clicked or tapped on your website. They can help you know if the CTAs are getting clicked and placed relevantly. The click maps are color-coded, and the most clicked areas are indicated with bright colors. 

Scroll Maps 

A part of a scroll map for our session recording guide

A scroll map is a type of heatmap that shows how far the website visitors have scrolled down on your website. They can help you know if the web pages are too long or not interesting enough for users to scroll down. 

Move maps 

Move maps exhibit how the users have moved their mouse through your website while navigating. This information can help you to know the concentration and distraction areas of your website. 

How can you set heat maps for free? 

WebMaxy Analyzer is a heatmap generating tool that can help you to set free heatmap of website. Follow the steps given below to set free heatmaps on your web pages. 

  • Step 1: Create a WebMaxy Analyzer account. You can also use your Google account for this purpose.
  • Step 2: Install the WebMaxy code to the backend of your website using the WordPress plugin or Google Tag Manager. People who responded with 7 or 8.
  • Step 3: Now login to your WebMaxy Analyzer account and go to the dashboard.
  • Step 4: Click on the ‘Analyze’ option, and a drop-down box will appear. Click on the ‘Heatmap’ and there you’ll get the ‘Create a heatmap’ option.
  • Step 5: You need to add a title and the URL of the web page on which you want a heatmap.

Final words 

Heatmaps can help you uncover a lot of information on what’s going on your website. You can know how your website visitors interact and engage with your website elements. This detailed and accurate information can aid you in making major changes. 

WebMaxy Analyzer is a user behavior analytics tool that can help you in understanding your users. Along with heatmaps, it has many features such as session recordings, surveys & polls, feedback, funnel view, form analytics, push notifications, A/B testing, advanced integrations, and much more. Schedule a demo with our experts for more information on WebMaxy Analyzer, or email us at

Set your heatmap instantly!

Register for a free Webmaxy account, insert the tracking code into your website, and start using heatmaps right away.

Heat map FAQs 

What is a heat map?

Heatmap website is a graphical representation of data, and the data values are represented with different colors. There are different types of heatmaps: Click maps, scroll maps, and move maps. You can use heat mapping tools like WebMaxy Analyzer to create a heatmap for free. 

How to create a heatmap?

You can create a heatmap for free with WebMaxy Analyzer. Sign in to your WebMaxy Analyzer account. Go to the dashboard and click on Analyze. You’ll see the Heatmap website option. Click on it and next you’ll see Create a new heatmap option at the top right corner of the webpage.

How do website heatmaps work?

Website heatmaps reveal where the website visitors have clicked on the website. You can know what website components users are engaging with the most or least interacting with. This way you can understand how to place the content and CTAs to get the maximum visitors’ attention.

Why use a website heat map?

A website heat map can help you get information related to your website. You can know what CTA buttons users are clicking on, where they’re clicking, and till where they’re scrolling down on your website.

What heat map tool should I use?

You should use the WebMaxy Analyzer heat mapping tool, as it is free. The installation and set-up process is also very easy compared to other heat mapping tools. You can create as many heatmaps as you want and analyze users’ interactions.

What are heatmaps used for?

Heat map website are used to track and view the interaction of the website visitors with the website. You can infer information like where the users have clicked and how far they have scrolled down on the website. This can help you to make significant website changes.

Adam Wilson

Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.

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